Top Story


Home >> Advertising >> Article

IBD India adds RNA, Vapour, Pancheel, Vasu Health Care to its kitty

Font Size   16
IBD India adds RNA, Vapour, Pancheel, Vasu Health Care to its kitty

IBD India, the integrated brand development division of Percept Hakuhodo, has bagged new accounts like RNA, Vapour, Pancheel and Vasu Health Care. The cumulative account size couldn’t be ascertained as these accounts are project based.

Commenting on the new accounts, Evarist Rego, COO, IBD India, said, “We are really happy to win these businesses. We won RNA, which is a realty player in Mumbai. We are working on their two residential projects. We are working towards brand building work. How do we build the brand connectivity is the thought. Apart from adding value from IMC, we are doing microsite and banner ads. Another account that we have won is that of Vapour, which is a restro-bar in Gurgaon. We are promoting the brand and cool quotient for the brand. We are doing print advertising supported by OOH.”

“We have also won the Pancheel business, a realty player from Pune. We are handling the commercial project called Matrix. This apart, we are doing in-flight magazines. We are handling the business of Vasu Health Care – Trichup, for which we are carrying out a research in Mumbai and Delhi. We are targeting products in beauty saloons and then we will target retailers. We have changed the whole packaging for the brand,” added Rego.

He further said, “We are projecting 200 per cent growth this year. We will be focusing on individual divisions like By Design, which is brand design agency. We have ‘I Digital’, which focuses on web development, and social media creatives in digital. The third division is Rabid Films, which is a production company specialising in ad films and stills.”

He also informed, “We will target large as well as mid-sized clients. We are foraying into neighbouring cities like Ahmedabad and Nagpur.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video