IBD India, the integrated brand development division of Percept Hakuhodo, has bagged new accounts like RNA, Vapour, Pancheel and Vasu Health Care. The cumulative account size couldn’t be ascertained as these accounts are project based.
Commenting on the new accounts, Evarist Rego, COO, IBD India, said, “We are really happy to win these businesses. We won RNA, which is a realty player in Mumbai. We are working on their two residential projects. We are working towards brand building work. How do we build the brand connectivity is the thought. Apart from adding value from IMC, we are doing microsite and banner ads. Another account that we have won is that of Vapour, which is a restro-bar in Gurgaon. We are promoting the brand and cool quotient for the brand. We are doing print advertising supported by OOH.”
“We have also won the Pancheel business, a realty player from Pune. We are handling the commercial project called Matrix. This apart, we are doing in-flight magazines. We are handling the business of Vasu Health Care – Trichup, for which we are carrying out a research in Mumbai and Delhi. We are targeting products in beauty saloons and then we will target retailers. We have changed the whole packaging for the brand,” added Rego.
He further said, “We are projecting 200 per cent growth this year. We will be focusing on individual divisions like By Design, which is brand design agency. We have ‘I Digital’, which focuses on web development, and social media creatives in digital. The third division is Rabid Films, which is a production company specialising in ad films and stills.”
He also informed, “We will target large as well as mid-sized clients. We are foraying into neighbouring cities like Ahmedabad and Nagpur.”