IBD, a Percept Hakuhodo Company, had recently won the strategic and creative mandate for ‘Only Vimal’, the textile brand of Reliance, and has released ‘Only Vimal’ TVC across the mass electronic media.
‘Only Vimal’ has to its credit many patented technologies and has been innovating its product portfolio and offering technologically superior fabric keeping in mind the life and aspirations of young India.
The campaign is aimed at creating a distinct superior technology positioning for ‘Only Vimal’ in the men’s wear category and presents the fabric as the hero, thereby giving the consumers strong reasons to engage with the brand.
Vivek Mehta, Head - Marketing, Reliance Industries Limited (Textiles) said, “IBD has successfully created an aura for Only Vimal and delivered a differentiated brand story, through outstanding creative work, we are very happy with the campaign outcome”
Commenting on the new ad campaign, Rahul Gupta, Managing Director, IBD said, “’Only Vima’l carries a global aspiration and the TVC stayed away from the clichés of portraying a man as attractive and successful. The fabric is the hero of the story, and the campaign effectively delivers ‘technologically superior brand values’ of ‘Only Vimal’. The campaign is aimed at creating greater relevance with the modern day life of people and building a completely different brand persona as compared to the other competing brands in the category.”