Top Story

e4m_logo.png

Home >> Advertising >> Article

IBD conceptualises new 'Only Vimal' TVC

03-September-2016
Font Size   16
Share
IBD conceptualises new 'Only Vimal' TVC

IBD, a Percept Hakuhodo Company, had recently won the strategic and creative mandate for ‘Only Vimal’, the textile brand of Reliance, and has released ‘Only Vimal’ TVC across the mass electronic media.

‘Only Vimal’ has to its credit many patented technologies and has been innovating its product portfolio and offering technologically superior fabric keeping in mind the life and aspirations of young India.

The campaign is aimed at creating a distinct superior technology positioning for ‘Only Vimal’ in the men’s wear category and presents the fabric as the hero, thereby giving the consumers strong reasons to engage with the brand.

Vivek Mehta, Head - Marketing, Reliance Industries Limited (Textiles) said, “IBD has successfully created an aura for Only Vimal and delivered a differentiated brand story, through outstanding creative work, we are very happy with the campaign outcome”

Commenting on the new ad campaign, Rahul Gupta, Managing Director, IBD said, “’Only Vima’l carries a global aspiration and the TVC stayed away from the clichés of portraying a man as attractive and successful. The fabric is the hero of the story, and the campaign effectively delivers ‘technologically superior brand values’ of ‘Only Vimal’. The campaign is aimed at creating greater relevance with the modern day life of people and building a completely different brand persona as compared to the other competing brands in the category.”

 

 

 

 

 

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.