Top Story

e4m_logo.png

Home >> Advertising >> Article

IBD conceptualises new 'Only Vimal' TVC

03-September-2016
Font Size   16
Share
IBD conceptualises new 'Only Vimal' TVC

IBD, a Percept Hakuhodo Company, had recently won the strategic and creative mandate for ‘Only Vimal’, the textile brand of Reliance, and has released ‘Only Vimal’ TVC across the mass electronic media.

‘Only Vimal’ has to its credit many patented technologies and has been innovating its product portfolio and offering technologically superior fabric keeping in mind the life and aspirations of young India.

The campaign is aimed at creating a distinct superior technology positioning for ‘Only Vimal’ in the men’s wear category and presents the fabric as the hero, thereby giving the consumers strong reasons to engage with the brand.

Vivek Mehta, Head - Marketing, Reliance Industries Limited (Textiles) said, “IBD has successfully created an aura for Only Vimal and delivered a differentiated brand story, through outstanding creative work, we are very happy with the campaign outcome”

Commenting on the new ad campaign, Rahul Gupta, Managing Director, IBD said, “’Only Vima’l carries a global aspiration and the TVC stayed away from the clichés of portraying a man as attractive and successful. The fabric is the hero of the story, and the campaign effectively delivers ‘technologically superior brand values’ of ‘Only Vimal’. The campaign is aimed at creating greater relevance with the modern day life of people and building a completely different brand persona as compared to the other competing brands in the category.”

 

 

 

 

 

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...