Top Story


Home >> Advertising >> Article

IBD bags media mandate for Morisons Baby Dreams

Font Size   16
IBD bags media mandate for Morisons Baby Dreams

IBD, a Percept Company, has won the integrated communications mandate for Morisons Baby Dreams, a brand of the prestigious JL Morison (India) Ltd. The announcement came post a multi-agency pitch which saw IBD emerge victorious due to their strategic and creative prowess.

JL Morison has been dedicated towards building sustainable brands in the Baby Care, Personal Care and Healthcare segments for over 80 years. Morisons Baby Dreams, the baby care segment of JL Morison, serves the needs of babies between 0-2 years of age.

Winning the account entailed extensive research and multiple levels of strategic and creative strength presentations. The multi-agency pitch demanded a deep knowledge on the baby care segment and an understanding of the behavior and aspirations of millennial mothers. The ability of IBD to convert this comprehension into superior creative work granted the upper hand amongst all the other agencies presenting their case. IBD won the entire 360-degree integrated communications mandate of Morisons Baby Dreams, including the digital portfolio.

Speaking on this development, Sakshi Mody, Promoter Director, JL Morison said, “We were looking for an agency which could build a unified identity for our baby care brand across all mediums and make it one of the most desired brands in its category. IBD’s brand development approach has been spot on and we are sure the campaign they are working on for us will be a winner!”

Commenting on this prestigious account win, Rahul Gupta, Managing Director, IBD said “The Morisons Baby Dreams win is important to us in many ways; it showcases our depth of knowledge and creative strength of presenting outstanding work across diversified product categories. We are very excited to have won this mandate and are looking forward to rolling out some really exciting work on the brand.”

IBD has a highly diversified brand portfolio consisting of brands from industries spanning Fashion, Consumer Electronics, Baby Care, Hospitality, Personal care and Spices. The vast client list includes: Only Vimal, SYSKA LED Lights, SYSKA Accessories, SYSKA Gadget Secure, Panasonic, Georgia Gullini, Deltin Group, Vasu Pharma, Witlinger Beer, Growel 101 Mall, and the TAJ Group of Hotels.


Tags IBD Morisons Baby Dreams baby care

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...