Pradeep Guha, CEO, Zee Telefilms (part of the Zee Group), has been appointed Area Director of the International Advertising Association (IAA) for the Asia Pacific region at the ongoing 41st IAA World Congress. This is an advisory role and an honorary position.
This is the first time such a post has been created. Guha will be overseeing India, Pakistan, South East Asia, Japan and Australia in his newly appointed role. His job and role would be would be to increase the membership base of IAA in the Asia Pacific region and make it financially strong, apart from guiding the Association in its various initiatives.
An industry veteran, Guha is widely recognised as the man who brought Ad Asia to India, along with other industry leaders, and organised the very successful Ad Asia at Jaipur, which both the industry and global media still talk about nostalgically.
PG, as he is fondly known to the industry and his friends, has been always been a catalyst in promoting the Indian advertising and media industry in the global arena and has played an active role in industry bodies and initiatives to help grow the Indian media and advertising industry.