The 41st International Advertising Association (IAA) World Congress saw the IAA and Samir Fares Awards presented to Tateo Mataki, President & CEO of Dentsu, and Jean-Claude Boulos, GM of Alsumaria, respectively. The Awards were presented by Indra Abidin, the new IAA Chairman and World President.
The IAA Award has been given for distinguished services in the field of international advertising and marketing at every biennial World Congress for the last 50-plus years. Previous recipients of the award include Maurice Lévy of Publicis Group (2006), Sir Richard Branson of Virgin Group (2004), Carlos Ghosn of Nissan Motor Co (2002), Sir Martin Sorrell of WPP (2000), and Ted Turner of Turner Broadcasting System (1996), among many others. The first IAA Award was given to Goar Mestre, Director General of Circuito CMQ, SA, Havana, Cuba in 1951.
Accepting the IAA Award, Mataki remarked, “I look forward to cooperating with our fellow members for further contribution to our industry. Thank you for the great honour.”
The Samir Fares Award, presented jointly by the Lebanon and United Arab Emirates advertising communities, is a memorial to Samir Fares, a former UAE resident of Lebanese origin who began the IAA-UAE chapter in 1979, the third in the region. The Award recognises career achievement in the IAA and outstanding service in furthering the objectives of the Association. Michael Lee, Executive Director of the IAA, was last year’s Samir Fares Award recipient.
Boulos’ acceptance speech was a passionate tribute. He said, “Samir Fares was someone who devoted his life to preserving and defending the vision of the IAA. This is what I’ve done… Samir Fares, this is yours!”
As the 41st IAA World Congress gains momentum, there is plenty of buzz surrounding speakers and presenters from Jeff Zucker of NBC Universal to Kevin Johnson of Microsoft to Christopher Shays, among others.