The 41st International Advertising Association (IAA) World Congress convened with newly-elected officers to the IAA Board of Directors. Alan Rutherford, CEO, Digitas Global was elected Senior Vice-President; Pheroza Bilimoria, Managing Director, Business India Publications, was elected Secretary; Sandy Kornberg, Advisory Board Member of Global Advertising Strategies was elected Treasurer. The elections follow the recent succession of Indra Abidin to IAA Chairman and World President from Senior Vice President.
The IAA Board of Directors is IAA’s main governing body which takes major decisions on strategy and the future direction of the Association. The Senior Vice-President, Secretary and Treasurer are elected by the IAA World Board every two years to represent its worldwide membership. The Senior Vice-President eventually succeeds as Chairman and World President.
The new Board elections came at an exciting time for the IAA as its 41st IAA World Congress kicked off in Washington DC, with over 700 delegates from 65 countries. The IAA World Congress attracts prominent leaders from the advertising, media and marketing communications industry and features speeches, panel discussions, awards and social events. Held under the theme of ‘What’s coming next?’, the 41st IAA World Congress will reveal what’s in store for the future of the ad industry and will be packed with cutting edge content.
In his opening remarks, Abidin called upon the industry to address dramatic developments which negatively impacted a large number of the world population; increasing poverty, hunger and debilitating diseases; and the worldwide spectre of global warming. He said, “How we, as an organisation and an industry, respond to these demonstrates our social responsibility. This Congress and the IAA will address these and other challenges we face throughout the next three days and beyond.”
Michael Lee, Executive Director, IAA, said, “We have all been witness to rapid and monumental developments in online advertising, mobile technology, digital creativity, brand and consumer trends, media and research which affect both clients and agencies, media, PR and research firms alike. How we deal with them will decide the future growth in the industry.”
Kevin Johnson of Microsoft, Michael Roth of Interpublic Group, Jeff Zucker of NBC Universal, Tom Bernardin of Leo Burnett, Liz Ross of Tribal DDB, Dan O’Brien of Brand Clariti, Diana Middleton of Hewlett Packard, and Joe Rosenbaum of Reed Smith were the speakers at the biennial World Congress.