The International Advertising Association’s (IAA) India chapter has announced the establishment of the IAA Leadership Awards to honour individuals in the fields of marketing, advertising and media, who have made professional contributions and delivered business success to their companies. These Awards will be given annually and the first such on-ground function is scheduled for February 2013 in Mumbai.
An official note stated: “Manish Tewari, Union Minister of State (independent charge) of Information and Broadcasting is the Chief Guest for the Awards in its first year. It is expected that over 500 senior marketing, advertising and media professionals from all over the country will attend the Awards function.”
Srinivasan Swamy, President of International Advertising Association said, “The IAA Leadership Awards salutes the brilliance of top professionals whose contribution makes our industry what it is. These annual awards, over time will be seen as the most coveted recognition an industry practitioner will receive for all his hard work and leadership qualities that brought about success to the product/brand.”
The Awards also indirectly seeks to acknowledge the fact that the disciplines of marketing, advertising and media have to come together for the brand’s success, by having all three functional disciplines honoured simultaneously.
IAA has appointed the marketing research company The Nielsen Company to execute the nomination and voting process. Further Ernst & Young has been appointed to conduct audit and validate the entire process. The winners will be decided in a two-stage selection process; the first stage will include nominations and shortlisting by seasoned marketing, media and advertising professionals; and the second stage will be the final selection of winners by a voting process among the shortlisted nominees, by respective senior industry peers.