The Romanian Chapter of The International Advertising Association (IAA) is assisting the Ministry of Tourism with their new account review. The process for pitching for the new account estimated to be worth €70 million is in two parts: registration of intention to tender, a review and pitch process after the summer. The official government tender documents and instructions in English can be found on the IAA’s website www.iaaglobal.org.
Commenting on IAA’s role in this process, Felix Tataru, IAA Romania Chapter President, and IAA Vice President Communications, said, “The development of our national tourism brand is not the first project done by the government in partnership with the IAA, but it is the most important. IAA Romania, acting as a consultant on the assignment, will remain involved all the way through the assignment. We will use our best resources to ensure a most professional and transparent process.”
Making the announcement in Bucharest, Carmen Moraru, Director-Advertising Department, Romanian Ministry of Tourism, stated, “The process of creating a new Romanian tourism brand is one of the most important projects for the Ministry of Tourism. This is the first step towards the creation of a new national brand. Given the importance we decided to invite the most important associations in the marketing and communications industry to partner with us in the project. The expertise and know-how brought by associations like the IAA, together with the huge credibility and important assets ensure the quality of the project. We also look forward to further cooperation with IAA Romania in other projects, as we have been extremely happy with the professional level of our collaboration.”
“This is another significant indication of the IAA’s value to all sectors of the industry. Whether advising governments on crucial brand pitches, active thought leadership positions in regulation, highlighting issues in the digital industry as well as education and professional development or simply high-level networking, the IAA’s active and high profile global membership network is working hard,” commented Michael Lee, IAA Executive Director.
The International Advertising Association (IAA), headquartered in New York, was founded in 1938 to champion responsible marketing. The IAA, with its 56 chapters across 76 countries, is a one-of-a-kind global partnership whose members comprise advertisers, media, advertising and public relations agencies, media companies, and academics. The IAA is a platform for industry issues and is dedicated to protecting and advancing freedom of commercial speech, responsible advertising, consumer choice, and the education of marketing professionals.