The International Advertising Association (IAA) has announced its new corporate identity. The announcement coincides with the IAA’s Executive Committee and Board of Directors meeting in Cannes on June 17–18, 2007. The IAA re-branding project includes all communications platforms, including the re-launch of its website www.iaaglobal.org.
Joseph Ghossoub, IAA Chairman and World President, believes that the new corporate identity is both refreshing and contemporary. He added, “Our new tagline – ‘Inspiring Excellence in Communications Worldwide’ - is certainly fitting of our desire to move in tandem with the industry. It is an integral part of the overall appearance of the new IAA – the one that lives and breathes in the 21st century.”
The new corporate identity is the result of many months of work and was created with the assistance of volunteers from Team Y&R in Jordan under the direction of Sharif Abu Khadra, IAA Vice-President of Communications.
According to Michael Lee, IAA Executive Director, the new IAA identity aimed to inspire industry professionals to exceed their own standards and excel beyond their potential. He said, “As a global association network, and increasingly a platform for industry issues, education and professional development, the IAA needs to be a catalyst of the latest, most engaging and most inspiring trends in marketing communications.”
The new corporate identity is firmly rooted in the IAA’s heritage and essentially defines the thoughts the association wishes to place and maintain with stakeholders worldwide. The IAA has created an identity CD toolkit to enable its 56 chapters to start using the new corporate identity immediately.