After its debut last year, the India Chapter of the International Advertising Association (IAA) has announced the second edition of the IAA Leadership Awards. Hindi GEC Colors is the presenting partner for these Awards. The IAA Leadership Awards salute the excellence of marketers across 12 industry categories.
The Awards will be presented at a ceremony in Mumbai on March 1, 2014.
The Awards recognise and honour contributions of various leaders from the advertising and media industry, who have excelled in the last year and have helped the industry grow. The Awards recognise excellence across marketing, advertising and media and brings these gifted leaders together on one common platform. Minister of Information and Broadcasting, Manish Tewari, will be the chief guest at the Awards this year.
Speaking about the 2nd edition of the IAA Leadership Awards, Srinivasan K Swamy, President, IAA India and VP - Development, IAA Asia Pacific, and Chairman, RK Swamy BBDO said, “Last year’s IAA Leadership Awards received great feedback from all sections of the industry. We believe that the pursuit of excellence needs to be recognised and those leaders who have delivered spectacular brand and engagement solutions need to be honoured. More so, these leaders would serve as an inspiration to one and all. Our process is constantly being fine-tuned to ensure that these awards remain the benchmark for excellence in our industry.”
Commenting on the association, Raj Nayak, CEO, Colors said, “We are excited to continue our association with the IAA Leadership Awards for the second year in a row. Our commitment to excellence in every aspect of our own corporate culture resonates with the core idea behind these Awards. In as much as we see our channel as the medium that connects brands with consumers in an effective manner, these Awards connect excellence with corporate leaders in a similarly effective manner.”
To ensure the authenticity and credibility of the awards and maintain transparency at all stages, IAA had formed a task force, which looked at various performance criteria in every category under consideration, such as revenue/ market share growth, marketing initiatives undertaken, innovative schemes, launches, advertising spends, etc., to shortlist the nominees. Nielsen (India) was engaged thereafter to have the nominees voted upon by senior marketers from the same industry to pick the final winner. Ernst & Young LLP will look at the process to ensure fairness and will officially tabulate the results.