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With a vision to cement Mixed Martial Arts\\u2019 position as a mainstream sport with mass appeal in the global sports fraternity, MTV has acquired the exclusive broadcast and digital rights for MTV Super Fight League 2018 across India. MTV Super Fight League will be exclusively aired on MTV February 2018 onwards.<br><br>Having garnered over a whopping 100 million views in five years for 67 live televised events, Super Fight League is ranked as the third biggest Mixed Martial Arts brand in the world and second most watched sport in India after cricket apart from being the fastest growing combat sport. The franchise-based league that is being organized in association with the All-India Martial Arts Association (AIMMAA) will entail prize money of INR 4 crores as well as 96 players and 8 teams as listed below \\u2013<div><br><\\/div><div><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1513587379_W7gOyu_table.jpg\\"><br><br>Commenting on the association with Super Fight League, Raj Nayak, COO, Viacom18 said, \\u201cMixed Martial Arts is a niche sport in India but one that\\u2019s gaining a lot of popularity. Through MTV\\u2019s association with Super Fight League we aim to popularize the sport and make it accessible to a much larger audience than it currently enjoys - the youth of India. We see a lot of potential in the sport and hope for a longstanding association with the league.\\u201d<br><br>Bill Dosanjh, SFL\\u2019s CEO &amp; Founder said, \\u201cMTV is the channel that resonates strongly with the youth of today and this association will help build the sport amongst the millennial generation and more participation from the youth. Having MTV as the broadcast partner will further augment our endeavour to reach the core population of India and make Super Fight League a name to reckon with in the MMA fraternity in India. On the investment side, we have spent almost Rs. 250 crores in the last five years and we are looking to invest a further Rs. 200 crores over the next three years.\\u201d<br><br>Biggest Asian athlete and two-time world champion Amir Khan said, \\u201cIndia is seeing a progressive change with the focus shifting towards alternate sports. 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It is a month for celebrating Christmas which is empty without the mention of Santa Clause. Kerala\'s &nbsp;media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause. <br><br><div>The name is derived from malyalee habit of coining malyalam version of english names such as Anto becomes Anappan , Joseph becomes Joppan, even in ISL, Iain Hume \\u2013 striker Kerala blaster is fondly called by malyalees as Humettan. The character Santappan is clad in Mundu and has typical mallu traits. <br><br><\\/div><div>Riffing on the old Christmas carol \\u2018Santa Claus\\u2019 is coming to town the campaign shows planners what would happen if Santa came early to Kerala and spent some time with malayalees to find out what\\u2019s on their Christmas wish list and comes to a conclusion that mathrubhumi group is the best platform for media planners \\/ advertisers to choose for their brands to advertise with. <br><br><\\/div><div>The objective of the new ad campaign is to show media planners \\/ advertisers that apart from mathrubhumi strength in individual platforms, it also has the advantage of offering integrated solutions to clients. Each of the advertisement is a depiction about the advantage of that media vehicle, it also has a combined ad which talks about \\u201cThe Santappan Plan\\u201d which allows a client to get a customised mix of channels as an integrated media solution plan for Kerala during Christmas season. <br><br><\\/div><div>Kamal Krishnan PS, National Head \\u2013 Integrated Media Solutions, Mathrubhumi said \\u201cThis year our Christmas campaign will serve the advertisers with a more personalised brand experience than ever before, the character Santappan will give a first-hand experience to the clients by way of giving an outside perspective and offering desired integrated solutions which will optimise desired responses to advertising by optimising the strength of the group\\u201d. <br><br><\\/div><div>The new communication campaign has a series of 7 ads featuring various verticals of mathrubhumi group which include MB daily, Club FM, MB News, Kappa TV, Red Mic Events, Grihalakshmi, Yathra, and Arogyamasik magazines, Mathrubhumi.com which will be promoted in trade media (Print &amp; online).<\\/div>","social_title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69785,"phototitle":"","photopath":"1513584042_jcwhQB_big_(11).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62601,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87661,"title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"11:57:27","url":"","meta_title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","meta_desc":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","social_summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","web_exclusive":0,"author_type":2,"description":"Godrej Appliances, a division of Godrej &amp; Boyce Mfg, one of India\\u2019s largest Home Appliances companies released a new television commercial for the Godrej Eon Front Load Washing Machine. The film is an extension of the brand\\u2019s promise \\u201cSoch ke banaya hai\\u201d brought alive by the primary insight - \\u201ccleans what you see and what you don\\u2019t\\u201d. Conceptualized by Creativeland Asia, the TVC emphasizes on the new feature i.e. allergy protect mode, which helps remove allergens and bacteria along with stains.<br><br>About the film, Swati Rathi, Marketing Head, Godrej Appliances said, \\u201cAt Godrej Appliances, we consistently upgrade &amp; develop our product portfolio to cater to the evolving needs of customers. In line with this, we have introduced the Godrej Eon Front Load Washing Machine with features that resonate well with our core brand values of being thoughtful and innovative. In our new commercial, we are communicating the allergy protect mode \\u2013 a relevant advancement over the core concept of cleanliness.\\u201d<br><br>On the recently launched film, Anu Joseph, Chief Creative Officer, Creativeland Asia said, \\u201cThe \\u2018symphony of sneezes and scratches\\u2019 was a great way of driving home the point of allergies coming in the way of a child\\u2019s interests and efforts. It also stays true to the brand philosophy of \\u2018Soch ke banaya hai\\u2019.\\u201d<br> <br>The film begins in a school auditorium where the school band has gathered to practice in front of the music teacher and school principal. They are about to begin their performance when a boy starts itching a rash on his arm. Another kid starts sneezing. Soon we see the whole band sneezing and scratching through their performance. One kid who isn\\u2019t affected by the infection expresses his concern by&nbsp;saying that they cannot succeed if they continue sneezing and scratching. 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Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! The series features India, its diverse landscapes and wildlife prominently across several episodes.<br>The special line-up further includes popular shows, like Bang Goes the Theory, Factomania, Nature\\u2019s Greatest Dancers, Nature\\u2019s Weirdest Events, Generation Earth, Weird Wonders of the World and many more. It truly is going to be the best of this beautiful world on \\u2018Best of 2017\\u2019.","social_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69781,"phototitle":"","photopath":"1513577463_giw7zE_big_(8).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62579,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87648,"title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"19:44:24","url":"","meta_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","meta_desc":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","social_summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","web_exclusive":0,"author_type":2,"description":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney\\u2019s The Jungle Book, Minions and Mad Max Fury Road.<br><br>Featuring 100 prizes across 100 blockbusters over 100 days, this watch and win contest gives viewers a chance to win exciting prizes like smartphones, laptops, HD TVs, Macbooks, Playstations, Cars, bikes and lots more by answering simple questions.<br><br>Vivek Srivastava, EVP &amp; Head Entertainment Cluster -- TIMES NETWORK, said, \\u201cOver the years, 100 Mania has grown from strength to strength and the 5th season promises a higher dose of adrenalin-pumping blockbuster titles coupled with even bigger gratifications. I\\u2019m sure this season\\u2019s interesting proposition of #StopDreamingAndStartWinning will rob movie buffs of their sleep and induce them to stay glued to their screens, making 100 Mania a huge success.\\u201d","social_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69769,"phototitle":"","photopath":"1513347197_rP23tE_big(52).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62582,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87647,"title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:47:56","url":"","meta_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","meta_desc":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","social_summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","web_exclusive":0,"author_type":2,"description":"Firstpost Studio, launched at the iMedia Brand Summit 2017, announced its premier web-series \\u20189 Months\\u2019 \\u2013 India\\u2019s first and only comprehensive web-series on pregnancy in September 2017. Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. 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  4. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/article/article_landing.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'IAA - India Chapter announces 2nd edition of IAA Leadership Awards', 'ogtitel' => 'IAA - India Chapter announces 2nd edition of IAA Leadership Awards', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_54490.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_54490.jpg', 'ogurl' => 'http://www.exchange4media.com/Advertising/IAA---India-Chapter-announces-2nd-edition-of-IAA-Leadership-Awards_54496.html', 'canonical' => 'http://www.exchange4media.com/Advertising/IAA---India-Chapter-announces-2nd-edition-of-IAA-Leadership-Awards_54496.html', 'metadescription' => 'The Awards recognise excellence in marketing, advertising & media across 12 industry categories. 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With a vision to cement Mixed Martial Arts\\u2019 position as a mainstream sport with mass appeal in the global sports fraternity, MTV has acquired the exclusive broadcast and digital rights for MTV Super Fight League 2018 across India. MTV Super Fight League will be exclusively aired on MTV February 2018 onwards.<br><br>Having garnered over a whopping 100 million views in five years for 67 live televised events, Super Fight League is ranked as the third biggest Mixed Martial Arts brand in the world and second most watched sport in India after cricket apart from being the fastest growing combat sport. The franchise-based league that is being organized in association with the All-India Martial Arts Association (AIMMAA) will entail prize money of INR 4 crores as well as 96 players and 8 teams as listed below \\u2013<div><br><\\/div><div><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1513587379_W7gOyu_table.jpg\\"><br><br>Commenting on the association with Super Fight League, Raj Nayak, COO, Viacom18 said, \\u201cMixed Martial Arts is a niche sport in India but one that\\u2019s gaining a lot of popularity. Through MTV\\u2019s association with Super Fight League we aim to popularize the sport and make it accessible to a much larger audience than it currently enjoys - the youth of India. We see a lot of potential in the sport and hope for a longstanding association with the league.\\u201d<br><br>Bill Dosanjh, SFL\\u2019s CEO &amp; Founder said, \\u201cMTV is the channel that resonates strongly with the youth of today and this association will help build the sport amongst the millennial generation and more participation from the youth. Having MTV as the broadcast partner will further augment our endeavour to reach the core population of India and make Super Fight League a name to reckon with in the MMA fraternity in India. On the investment side, we have spent almost Rs. 250 crores in the last five years and we are looking to invest a further Rs. 200 crores over the next three years.\\u201d<br><br>Biggest Asian athlete and two-time world champion Amir Khan said, \\u201cIndia is seeing a progressive change with the focus shifting towards alternate sports. 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It is a month for celebrating Christmas which is empty without the mention of Santa Clause. Kerala\'s &nbsp;media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause. <br><br><div>The name is derived from malyalee habit of coining malyalam version of english names such as Anto becomes Anappan , Joseph becomes Joppan, even in ISL, Iain Hume \\u2013 striker Kerala blaster is fondly called by malyalees as Humettan. The character Santappan is clad in Mundu and has typical mallu traits. <br><br><\\/div><div>Riffing on the old Christmas carol \\u2018Santa Claus\\u2019 is coming to town the campaign shows planners what would happen if Santa came early to Kerala and spent some time with malayalees to find out what\\u2019s on their Christmas wish list and comes to a conclusion that mathrubhumi group is the best platform for media planners \\/ advertisers to choose for their brands to advertise with. <br><br><\\/div><div>The objective of the new ad campaign is to show media planners \\/ advertisers that apart from mathrubhumi strength in individual platforms, it also has the advantage of offering integrated solutions to clients. Each of the advertisement is a depiction about the advantage of that media vehicle, it also has a combined ad which talks about \\u201cThe Santappan Plan\\u201d which allows a client to get a customised mix of channels as an integrated media solution plan for Kerala during Christmas season. <br><br><\\/div><div>Kamal Krishnan PS, National Head \\u2013 Integrated Media Solutions, Mathrubhumi said \\u201cThis year our Christmas campaign will serve the advertisers with a more personalised brand experience than ever before, the character Santappan will give a first-hand experience to the clients by way of giving an outside perspective and offering desired integrated solutions which will optimise desired responses to advertising by optimising the strength of the group\\u201d. <br><br><\\/div><div>The new communication campaign has a series of 7 ads featuring various verticals of mathrubhumi group which include MB daily, Club FM, MB News, Kappa TV, Red Mic Events, Grihalakshmi, Yathra, and Arogyamasik magazines, Mathrubhumi.com which will be promoted in trade media (Print &amp; online).<\\/div>","social_title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69785,"phototitle":"","photopath":"1513584042_jcwhQB_big_(11).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62601,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87661,"title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"11:57:27","url":"","meta_title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","meta_desc":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","social_summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","web_exclusive":0,"author_type":2,"description":"Godrej Appliances, a division of Godrej &amp; Boyce Mfg, one of India\\u2019s largest Home Appliances companies released a new television commercial for the Godrej Eon Front Load Washing Machine. The film is an extension of the brand\\u2019s promise \\u201cSoch ke banaya hai\\u201d brought alive by the primary insight - \\u201ccleans what you see and what you don\\u2019t\\u201d. Conceptualized by Creativeland Asia, the TVC emphasizes on the new feature i.e. allergy protect mode, which helps remove allergens and bacteria along with stains.<br><br>About the film, Swati Rathi, Marketing Head, Godrej Appliances said, \\u201cAt Godrej Appliances, we consistently upgrade &amp; develop our product portfolio to cater to the evolving needs of customers. In line with this, we have introduced the Godrej Eon Front Load Washing Machine with features that resonate well with our core brand values of being thoughtful and innovative. In our new commercial, we are communicating the allergy protect mode \\u2013 a relevant advancement over the core concept of cleanliness.\\u201d<br><br>On the recently launched film, Anu Joseph, Chief Creative Officer, Creativeland Asia said, \\u201cThe \\u2018symphony of sneezes and scratches\\u2019 was a great way of driving home the point of allergies coming in the way of a child\\u2019s interests and efforts. It also stays true to the brand philosophy of \\u2018Soch ke banaya hai\\u2019.\\u201d<br> <br>The film begins in a school auditorium where the school band has gathered to practice in front of the music teacher and school principal. They are about to begin their performance when a boy starts itching a rash on his arm. Another kid starts sneezing. Soon we see the whole band sneezing and scratching through their performance. One kid who isn\\u2019t affected by the infection expresses his concern by&nbsp;saying that they cannot succeed if they continue sneezing and scratching. 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Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! The series features India, its diverse landscapes and wildlife prominently across several episodes.<br>The special line-up further includes popular shows, like Bang Goes the Theory, Factomania, Nature\\u2019s Greatest Dancers, Nature\\u2019s Weirdest Events, Generation Earth, Weird Wonders of the World and many more. It truly is going to be the best of this beautiful world on \\u2018Best of 2017\\u2019.","social_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69781,"phototitle":"","photopath":"1513577463_giw7zE_big_(8).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62579,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87648,"title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"19:44:24","url":"","meta_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","meta_desc":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","social_summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","web_exclusive":0,"author_type":2,"description":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney\\u2019s The Jungle Book, Minions and Mad Max Fury Road.<br><br>Featuring 100 prizes across 100 blockbusters over 100 days, this watch and win contest gives viewers a chance to win exciting prizes like smartphones, laptops, HD TVs, Macbooks, Playstations, Cars, bikes and lots more by answering simple questions.<br><br>Vivek Srivastava, EVP &amp; Head Entertainment Cluster -- TIMES NETWORK, said, \\u201cOver the years, 100 Mania has grown from strength to strength and the 5th season promises a higher dose of adrenalin-pumping blockbuster titles coupled with even bigger gratifications. I\\u2019m sure this season\\u2019s interesting proposition of #StopDreamingAndStartWinning will rob movie buffs of their sleep and induce them to stay glued to their screens, making 100 Mania a huge success.\\u201d","social_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69769,"phototitle":"","photopath":"1513347197_rP23tE_big(52).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62582,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87647,"title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:47:56","url":"","meta_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","meta_desc":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","social_summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","web_exclusive":0,"author_type":2,"description":"Firstpost Studio, launched at the iMedia Brand Summit 2017, announced its premier web-series \\u20189 Months\\u2019 \\u2013 India\\u2019s first and only comprehensive web-series on pregnancy in September 2017. Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. 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With a vision to cement Mixed Martial Arts\\u2019 position as a mainstream sport with mass appeal in the global sports fraternity, MTV has acquired the exclusive broadcast and digital rights for MTV Super Fight League 2018 across India. MTV Super Fight League will be exclusively aired on MTV February 2018 onwards.<br><br>Having garnered over a whopping 100 million views in five years for 67 live televised events, Super Fight League is ranked as the third biggest Mixed Martial Arts brand in the world and second most watched sport in India after cricket apart from being the fastest growing combat sport. The franchise-based league that is being organized in association with the All-India Martial Arts Association (AIMMAA) will entail prize money of INR 4 crores as well as 96 players and 8 teams as listed below \\u2013<div><br><\\/div><div><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1513587379_W7gOyu_table.jpg\\"><br><br>Commenting on the association with Super Fight League, Raj Nayak, COO, Viacom18 said, \\u201cMixed Martial Arts is a niche sport in India but one that\\u2019s gaining a lot of popularity. Through MTV\\u2019s association with Super Fight League we aim to popularize the sport and make it accessible to a much larger audience than it currently enjoys - the youth of India. We see a lot of potential in the sport and hope for a longstanding association with the league.\\u201d<br><br>Bill Dosanjh, SFL\\u2019s CEO &amp; Founder said, \\u201cMTV is the channel that resonates strongly with the youth of today and this association will help build the sport amongst the millennial generation and more participation from the youth. Having MTV as the broadcast partner will further augment our endeavour to reach the core population of India and make Super Fight League a name to reckon with in the MMA fraternity in India. On the investment side, we have spent almost Rs. 250 crores in the last five years and we are looking to invest a further Rs. 200 crores over the next three years.\\u201d<br><br>Biggest Asian athlete and two-time world champion Amir Khan said, \\u201cIndia is seeing a progressive change with the focus shifting towards alternate sports. The MTV backing will provide the right ecosystem for the action sport to enter the mainstream population of the country and give it that universal appeal.\\u201d<br><br>Ferzad Palia, Head - Youth, Music and English Entertainment, Viacom18 said, \\u201cThe Indian youth is always looking out for something new and exciting, and when it comes to sports, they\\u2019re exploring avenues beyond cricket. Mixed Martial Arts is a form of sport that not only enables one to learn the tricks of self- defense but instills great confidence in those getting into the ring. Since our target group, the youth of the country is constantly looking for something to inspire them, this is a great opportunity for them to learn. MTV Super Fight League is going to be a platform for young people to discover an exciting sport where they will learn that fighting is not just about being strong but also about being fit and being smart.\\u201d<br><br>The second season of the leading MMA league will be conducted at MTV SFL Arena, Famous Studios, Mahalaxmi, Mumbai from February 9, 2018 to March 17, 2018.<\\/div>","social_title":"MTV Enters Sports Broadcasting, Inks High-Value Deal With Super Fight League","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69786,"phototitle":"","photopath":"1513587314_cds6K3_big_(12).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62602,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87667,"title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","summary":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"13:31:00","url":"","meta_title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","meta_desc":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","social_summary":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","web_exclusive":0,"author_type":2,"description":"The fall of December month holds a very special place in minds of people across the world. It is a month for celebrating Christmas which is empty without the mention of Santa Clause. Kerala\'s &nbsp;media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause. <br><br><div>The name is derived from malyalee habit of coining malyalam version of english names such as Anto becomes Anappan , Joseph becomes Joppan, even in ISL, Iain Hume \\u2013 striker Kerala blaster is fondly called by malyalees as Humettan. The character Santappan is clad in Mundu and has typical mallu traits. <br><br><\\/div><div>Riffing on the old Christmas carol \\u2018Santa Claus\\u2019 is coming to town the campaign shows planners what would happen if Santa came early to Kerala and spent some time with malayalees to find out what\\u2019s on their Christmas wish list and comes to a conclusion that mathrubhumi group is the best platform for media planners \\/ advertisers to choose for their brands to advertise with. <br><br><\\/div><div>The objective of the new ad campaign is to show media planners \\/ advertisers that apart from mathrubhumi strength in individual platforms, it also has the advantage of offering integrated solutions to clients. Each of the advertisement is a depiction about the advantage of that media vehicle, it also has a combined ad which talks about \\u201cThe Santappan Plan\\u201d which allows a client to get a customised mix of channels as an integrated media solution plan for Kerala during Christmas season. <br><br><\\/div><div>Kamal Krishnan PS, National Head \\u2013 Integrated Media Solutions, Mathrubhumi said \\u201cThis year our Christmas campaign will serve the advertisers with a more personalised brand experience than ever before, the character Santappan will give a first-hand experience to the clients by way of giving an outside perspective and offering desired integrated solutions which will optimise desired responses to advertising by optimising the strength of the group\\u201d. <br><br><\\/div><div>The new communication campaign has a series of 7 ads featuring various verticals of mathrubhumi group which include MB daily, Club FM, MB News, Kappa TV, Red Mic Events, Grihalakshmi, Yathra, and Arogyamasik magazines, Mathrubhumi.com which will be promoted in trade media (Print &amp; online).<\\/div>","social_title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69785,"phototitle":"","photopath":"1513584042_jcwhQB_big_(11).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62601,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87661,"title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"11:57:27","url":"","meta_title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","meta_desc":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","social_summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","web_exclusive":0,"author_type":2,"description":"Godrej Appliances, a division of Godrej &amp; Boyce Mfg, one of India\\u2019s largest Home Appliances companies released a new television commercial for the Godrej Eon Front Load Washing Machine. The film is an extension of the brand\\u2019s promise \\u201cSoch ke banaya hai\\u201d brought alive by the primary insight - \\u201ccleans what you see and what you don\\u2019t\\u201d. Conceptualized by Creativeland Asia, the TVC emphasizes on the new feature i.e. allergy protect mode, which helps remove allergens and bacteria along with stains.<br><br>About the film, Swati Rathi, Marketing Head, Godrej Appliances said, \\u201cAt Godrej Appliances, we consistently upgrade &amp; develop our product portfolio to cater to the evolving needs of customers. In line with this, we have introduced the Godrej Eon Front Load Washing Machine with features that resonate well with our core brand values of being thoughtful and innovative. In our new commercial, we are communicating the allergy protect mode \\u2013 a relevant advancement over the core concept of cleanliness.\\u201d<br><br>On the recently launched film, Anu Joseph, Chief Creative Officer, Creativeland Asia said, \\u201cThe \\u2018symphony of sneezes and scratches\\u2019 was a great way of driving home the point of allergies coming in the way of a child\\u2019s interests and efforts. It also stays true to the brand philosophy of \\u2018Soch ke banaya hai\\u2019.\\u201d<br> <br>The film begins in a school auditorium where the school band has gathered to practice in front of the music teacher and school principal. They are about to begin their performance when a boy starts itching a rash on his arm. Another kid starts sneezing. Soon we see the whole band sneezing and scratching through their performance. One kid who isn\\u2019t affected by the infection expresses his concern by&nbsp;saying that they cannot succeed if they continue sneezing and scratching. The film then shows how the new Godrej Eon Front Load Washing Machine\\u2019s allergy protect mode gets rid of invisible allergens and bacteria as well as stains.","social_title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69782,"phototitle":"","photopath":"1513578152_0jT0qb_big_(9).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62595,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87645,"title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","summary":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:03:03","url":"","meta_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","meta_desc":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","social_summary":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","web_exclusive":0,"author_type":2,"description":"While we brace ourselves for the New Year, it\\u2019s also time to look at what made 2017 memorable. Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! The series features India, its diverse landscapes and wildlife prominently across several episodes.<br>The special line-up further includes popular shows, like Bang Goes the Theory, Factomania, Nature\\u2019s Greatest Dancers, Nature\\u2019s Weirdest Events, Generation Earth, Weird Wonders of the World and many more. It truly is going to be the best of this beautiful world on \\u2018Best of 2017\\u2019.","social_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69781,"phototitle":"","photopath":"1513577463_giw7zE_big_(8).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62579,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87648,"title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"19:44:24","url":"","meta_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","meta_desc":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","social_summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","web_exclusive":0,"author_type":2,"description":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney\\u2019s The Jungle Book, Minions and Mad Max Fury Road.<br><br>Featuring 100 prizes across 100 blockbusters over 100 days, this watch and win contest gives viewers a chance to win exciting prizes like smartphones, laptops, HD TVs, Macbooks, Playstations, Cars, bikes and lots more by answering simple questions.<br><br>Vivek Srivastava, EVP &amp; Head Entertainment Cluster -- TIMES NETWORK, said, \\u201cOver the years, 100 Mania has grown from strength to strength and the 5th season promises a higher dose of adrenalin-pumping blockbuster titles coupled with even bigger gratifications. I\\u2019m sure this season\\u2019s interesting proposition of #StopDreamingAndStartWinning will rob movie buffs of their sleep and induce them to stay glued to their screens, making 100 Mania a huge success.\\u201d","social_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69769,"phototitle":"","photopath":"1513347197_rP23tE_big(52).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62582,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87647,"title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:47:56","url":"","meta_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","meta_desc":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","social_summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","web_exclusive":0,"author_type":2,"description":"Firstpost Studio, launched at the iMedia Brand Summit 2017, announced its premier web-series \\u20189 Months\\u2019 \\u2013 India\\u2019s first and only comprehensive web-series on pregnancy in September 2017. Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. 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  4. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/layouts/app.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 0, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'IAA - India Chapter announces 2nd edition of IAA Leadership Awards', 'ogtitel' => 'IAA - India Chapter announces 2nd edition of IAA Leadership Awards', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_54490.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_54490.jpg', 'ogurl' => 'http://www.exchange4media.com/Advertising/IAA---India-Chapter-announces-2nd-edition-of-IAA-Leadership-Awards_54496.html', 'canonical' => 'http://www.exchange4media.com/Advertising/IAA---India-Chapter-announces-2nd-edition-of-IAA-Leadership-Awards_54496.html', 'metadescription' => 'The Awards recognise excellence in marketing, advertising & media across 12 industry categories. The Awards ceremony will be held in Mumbai on March 1, 2014', 'ogdescription' => 'The Awards recognise excellence in marketing, advertising & media across 12 industry categories. The Awards ceremony will be held in Mumbai on March 1, 2014', 'metatag' => 'Manish Tewari,IAA Leadership Awards,International Advertising Association', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87668,"title":"MTV Enters Sports Broadcasting, Inks High-Value Deal With Super Fight League","summary":"MTV acquires exclusive broadcast and digital rights for Season 2 of Super Fight League ","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"14:25:23","url":"","meta_title":"MTV Enters Sports Broadcasting, Inks High-Value Deal With Super Fight League","meta_desc":"MTV acquires exclusive broadcast and digital rights for Season 2 of Super Fight League ","social_summary":"MTV acquires exclusive broadcast and digital rights for Season 2 of Super Fight League ","web_exclusive":0,"author_type":2,"description":"MTV, India\\u2019s No. 1 Youth Brand will be bringing the second season of Super Fight League (SFL), the world\\u2019s first mixed martial arts tournament, promoted by British businessman and sports enthusiast Bill Dosanjh and British professional boxer and two-time world champion Amir Khan. With a vision to cement Mixed Martial Arts\\u2019 position as a mainstream sport with mass appeal in the global sports fraternity, MTV has acquired the exclusive broadcast and digital rights for MTV Super Fight League 2018 across India. MTV Super Fight League will be exclusively aired on MTV February 2018 onwards.<br><br>Having garnered over a whopping 100 million views in five years for 67 live televised events, Super Fight League is ranked as the third biggest Mixed Martial Arts brand in the world and second most watched sport in India after cricket apart from being the fastest growing combat sport. The franchise-based league that is being organized in association with the All-India Martial Arts Association (AIMMAA) will entail prize money of INR 4 crores as well as 96 players and 8 teams as listed below \\u2013<div><br><\\/div><div><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1513587379_W7gOyu_table.jpg\\"><br><br>Commenting on the association with Super Fight League, Raj Nayak, COO, Viacom18 said, \\u201cMixed Martial Arts is a niche sport in India but one that\\u2019s gaining a lot of popularity. Through MTV\\u2019s association with Super Fight League we aim to popularize the sport and make it accessible to a much larger audience than it currently enjoys - the youth of India. We see a lot of potential in the sport and hope for a longstanding association with the league.\\u201d<br><br>Bill Dosanjh, SFL\\u2019s CEO &amp; Founder said, \\u201cMTV is the channel that resonates strongly with the youth of today and this association will help build the sport amongst the millennial generation and more participation from the youth. Having MTV as the broadcast partner will further augment our endeavour to reach the core population of India and make Super Fight League a name to reckon with in the MMA fraternity in India. On the investment side, we have spent almost Rs. 250 crores in the last five years and we are looking to invest a further Rs. 200 crores over the next three years.\\u201d<br><br>Biggest Asian athlete and two-time world champion Amir Khan said, \\u201cIndia is seeing a progressive change with the focus shifting towards alternate sports. The MTV backing will provide the right ecosystem for the action sport to enter the mainstream population of the country and give it that universal appeal.\\u201d<br><br>Ferzad Palia, Head - Youth, Music and English Entertainment, Viacom18 said, \\u201cThe Indian youth is always looking out for something new and exciting, and when it comes to sports, they\\u2019re exploring avenues beyond cricket. Mixed Martial Arts is a form of sport that not only enables one to learn the tricks of self- defense but instills great confidence in those getting into the ring. Since our target group, the youth of the country is constantly looking for something to inspire them, this is a great opportunity for them to learn. MTV Super Fight League is going to be a platform for young people to discover an exciting sport where they will learn that fighting is not just about being strong but also about being fit and being smart.\\u201d<br><br>The second season of the leading MMA league will be conducted at MTV SFL Arena, Famous Studios, Mahalaxmi, Mumbai from February 9, 2018 to March 17, 2018.<\\/div>","social_title":"MTV Enters Sports Broadcasting, Inks High-Value Deal With Super Fight League","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69786,"phototitle":"","photopath":"1513587314_cds6K3_big_(12).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62602,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87667,"title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","summary":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"13:31:00","url":"","meta_title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","meta_desc":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","social_summary":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","web_exclusive":0,"author_type":2,"description":"The fall of December month holds a very special place in minds of people across the world. It is a month for celebrating Christmas which is empty without the mention of Santa Clause. Kerala\'s &nbsp;media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause. <br><br><div>The name is derived from malyalee habit of coining malyalam version of english names such as Anto becomes Anappan , Joseph becomes Joppan, even in ISL, Iain Hume \\u2013 striker Kerala blaster is fondly called by malyalees as Humettan. The character Santappan is clad in Mundu and has typical mallu traits. <br><br><\\/div><div>Riffing on the old Christmas carol \\u2018Santa Claus\\u2019 is coming to town the campaign shows planners what would happen if Santa came early to Kerala and spent some time with malayalees to find out what\\u2019s on their Christmas wish list and comes to a conclusion that mathrubhumi group is the best platform for media planners \\/ advertisers to choose for their brands to advertise with. <br><br><\\/div><div>The objective of the new ad campaign is to show media planners \\/ advertisers that apart from mathrubhumi strength in individual platforms, it also has the advantage of offering integrated solutions to clients. Each of the advertisement is a depiction about the advantage of that media vehicle, it also has a combined ad which talks about \\u201cThe Santappan Plan\\u201d which allows a client to get a customised mix of channels as an integrated media solution plan for Kerala during Christmas season. <br><br><\\/div><div>Kamal Krishnan PS, National Head \\u2013 Integrated Media Solutions, Mathrubhumi said \\u201cThis year our Christmas campaign will serve the advertisers with a more personalised brand experience than ever before, the character Santappan will give a first-hand experience to the clients by way of giving an outside perspective and offering desired integrated solutions which will optimise desired responses to advertising by optimising the strength of the group\\u201d. <br><br><\\/div><div>The new communication campaign has a series of 7 ads featuring various verticals of mathrubhumi group which include MB daily, Club FM, MB News, Kappa TV, Red Mic Events, Grihalakshmi, Yathra, and Arogyamasik magazines, Mathrubhumi.com which will be promoted in trade media (Print &amp; online).<\\/div>","social_title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69785,"phototitle":"","photopath":"1513584042_jcwhQB_big_(11).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62601,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87661,"title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"11:57:27","url":"","meta_title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","meta_desc":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","social_summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","web_exclusive":0,"author_type":2,"description":"Godrej Appliances, a division of Godrej &amp; Boyce Mfg, one of India\\u2019s largest Home Appliances companies released a new television commercial for the Godrej Eon Front Load Washing Machine. The film is an extension of the brand\\u2019s promise \\u201cSoch ke banaya hai\\u201d brought alive by the primary insight - \\u201ccleans what you see and what you don\\u2019t\\u201d. Conceptualized by Creativeland Asia, the TVC emphasizes on the new feature i.e. allergy protect mode, which helps remove allergens and bacteria along with stains.<br><br>About the film, Swati Rathi, Marketing Head, Godrej Appliances said, \\u201cAt Godrej Appliances, we consistently upgrade &amp; develop our product portfolio to cater to the evolving needs of customers. In line with this, we have introduced the Godrej Eon Front Load Washing Machine with features that resonate well with our core brand values of being thoughtful and innovative. In our new commercial, we are communicating the allergy protect mode \\u2013 a relevant advancement over the core concept of cleanliness.\\u201d<br><br>On the recently launched film, Anu Joseph, Chief Creative Officer, Creativeland Asia said, \\u201cThe \\u2018symphony of sneezes and scratches\\u2019 was a great way of driving home the point of allergies coming in the way of a child\\u2019s interests and efforts. It also stays true to the brand philosophy of \\u2018Soch ke banaya hai\\u2019.\\u201d<br> <br>The film begins in a school auditorium where the school band has gathered to practice in front of the music teacher and school principal. They are about to begin their performance when a boy starts itching a rash on his arm. Another kid starts sneezing. Soon we see the whole band sneezing and scratching through their performance. One kid who isn\\u2019t affected by the infection expresses his concern by&nbsp;saying that they cannot succeed if they continue sneezing and scratching. The film then shows how the new Godrej Eon Front Load Washing Machine\\u2019s allergy protect mode gets rid of invisible allergens and bacteria as well as stains.","social_title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69782,"phototitle":"","photopath":"1513578152_0jT0qb_big_(9).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62595,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87645,"title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","summary":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:03:03","url":"","meta_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","meta_desc":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","social_summary":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","web_exclusive":0,"author_type":2,"description":"While we brace ourselves for the New Year, it\\u2019s also time to look at what made 2017 memorable. Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! The series features India, its diverse landscapes and wildlife prominently across several episodes.<br>The special line-up further includes popular shows, like Bang Goes the Theory, Factomania, Nature\\u2019s Greatest Dancers, Nature\\u2019s Weirdest Events, Generation Earth, Weird Wonders of the World and many more. It truly is going to be the best of this beautiful world on \\u2018Best of 2017\\u2019.","social_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69781,"phototitle":"","photopath":"1513577463_giw7zE_big_(8).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62579,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87648,"title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"19:44:24","url":"","meta_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","meta_desc":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","social_summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","web_exclusive":0,"author_type":2,"description":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney\\u2019s The Jungle Book, Minions and Mad Max Fury Road.<br><br>Featuring 100 prizes across 100 blockbusters over 100 days, this watch and win contest gives viewers a chance to win exciting prizes like smartphones, laptops, HD TVs, Macbooks, Playstations, Cars, bikes and lots more by answering simple questions.<br><br>Vivek Srivastava, EVP &amp; Head Entertainment Cluster -- TIMES NETWORK, said, \\u201cOver the years, 100 Mania has grown from strength to strength and the 5th season promises a higher dose of adrenalin-pumping blockbuster titles coupled with even bigger gratifications. I\\u2019m sure this season\\u2019s interesting proposition of #StopDreamingAndStartWinning will rob movie buffs of their sleep and induce them to stay glued to their screens, making 100 Mania a huge success.\\u201d","social_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69769,"phototitle":"","photopath":"1513347197_rP23tE_big(52).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62582,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87647,"title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:47:56","url":"","meta_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","meta_desc":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","social_summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","web_exclusive":0,"author_type":2,"description":"Firstpost Studio, launched at the iMedia Brand Summit 2017, announced its premier web-series \\u20189 Months\\u2019 \\u2013 India\\u2019s first and only comprehensive web-series on pregnancy in September 2017. Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. 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With a vision to cement Mixed Martial Arts\\u2019 position as a mainstream sport with mass appeal in the global sports fraternity, MTV has acquired the exclusive broadcast and digital rights for MTV Super Fight League 2018 across India. MTV Super Fight League will be exclusively aired on MTV February 2018 onwards.<br><br>Having garnered over a whopping 100 million views in five years for 67 live televised events, Super Fight League is ranked as the third biggest Mixed Martial Arts brand in the world and second most watched sport in India after cricket apart from being the fastest growing combat sport. The franchise-based league that is being organized in association with the All-India Martial Arts Association (AIMMAA) will entail prize money of INR 4 crores as well as 96 players and 8 teams as listed below \\u2013<div><br><\\/div><div><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1513587379_W7gOyu_table.jpg\\"><br><br>Commenting on the association with Super Fight League, Raj Nayak, COO, Viacom18 said, \\u201cMixed Martial Arts is a niche sport in India but one that\\u2019s gaining a lot of popularity. Through MTV\\u2019s association with Super Fight League we aim to popularize the sport and make it accessible to a much larger audience than it currently enjoys - the youth of India. We see a lot of potential in the sport and hope for a longstanding association with the league.\\u201d<br><br>Bill Dosanjh, SFL\\u2019s CEO &amp; Founder said, \\u201cMTV is the channel that resonates strongly with the youth of today and this association will help build the sport amongst the millennial generation and more participation from the youth. Having MTV as the broadcast partner will further augment our endeavour to reach the core population of India and make Super Fight League a name to reckon with in the MMA fraternity in India. On the investment side, we have spent almost Rs. 250 crores in the last five years and we are looking to invest a further Rs. 200 crores over the next three years.\\u201d<br><br>Biggest Asian athlete and two-time world champion Amir Khan said, \\u201cIndia is seeing a progressive change with the focus shifting towards alternate sports. The MTV backing will provide the right ecosystem for the action sport to enter the mainstream population of the country and give it that universal appeal.\\u201d<br><br>Ferzad Palia, Head - Youth, Music and English Entertainment, Viacom18 said, \\u201cThe Indian youth is always looking out for something new and exciting, and when it comes to sports, they\\u2019re exploring avenues beyond cricket. Mixed Martial Arts is a form of sport that not only enables one to learn the tricks of self- defense but instills great confidence in those getting into the ring. Since our target group, the youth of the country is constantly looking for something to inspire them, this is a great opportunity for them to learn. MTV Super Fight League is going to be a platform for young people to discover an exciting sport where they will learn that fighting is not just about being strong but also about being fit and being smart.\\u201d<br><br>The second season of the leading MMA league will be conducted at MTV SFL Arena, Famous Studios, Mahalaxmi, Mumbai from February 9, 2018 to March 17, 2018.<\\/div>","social_title":"MTV Enters Sports Broadcasting, Inks High-Value Deal With Super Fight League","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69786,"phototitle":"","photopath":"1513587314_cds6K3_big_(12).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62602,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87667,"title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","summary":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"13:31:00","url":"","meta_title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","meta_desc":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","social_summary":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","web_exclusive":0,"author_type":2,"description":"The fall of December month holds a very special place in minds of people across the world. It is a month for celebrating Christmas which is empty without the mention of Santa Clause. Kerala\'s &nbsp;media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause. <br><br><div>The name is derived from malyalee habit of coining malyalam version of english names such as Anto becomes Anappan , Joseph becomes Joppan, even in ISL, Iain Hume \\u2013 striker Kerala blaster is fondly called by malyalees as Humettan. The character Santappan is clad in Mundu and has typical mallu traits. <br><br><\\/div><div>Riffing on the old Christmas carol \\u2018Santa Claus\\u2019 is coming to town the campaign shows planners what would happen if Santa came early to Kerala and spent some time with malayalees to find out what\\u2019s on their Christmas wish list and comes to a conclusion that mathrubhumi group is the best platform for media planners \\/ advertisers to choose for their brands to advertise with. <br><br><\\/div><div>The objective of the new ad campaign is to show media planners \\/ advertisers that apart from mathrubhumi strength in individual platforms, it also has the advantage of offering integrated solutions to clients. Each of the advertisement is a depiction about the advantage of that media vehicle, it also has a combined ad which talks about \\u201cThe Santappan Plan\\u201d which allows a client to get a customised mix of channels as an integrated media solution plan for Kerala during Christmas season. <br><br><\\/div><div>Kamal Krishnan PS, National Head \\u2013 Integrated Media Solutions, Mathrubhumi said \\u201cThis year our Christmas campaign will serve the advertisers with a more personalised brand experience than ever before, the character Santappan will give a first-hand experience to the clients by way of giving an outside perspective and offering desired integrated solutions which will optimise desired responses to advertising by optimising the strength of the group\\u201d. <br><br><\\/div><div>The new communication campaign has a series of 7 ads featuring various verticals of mathrubhumi group which include MB daily, Club FM, MB News, Kappa TV, Red Mic Events, Grihalakshmi, Yathra, and Arogyamasik magazines, Mathrubhumi.com which will be promoted in trade media (Print &amp; online).<\\/div>","social_title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69785,"phototitle":"","photopath":"1513584042_jcwhQB_big_(11).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62601,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87661,"title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"11:57:27","url":"","meta_title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","meta_desc":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","social_summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","web_exclusive":0,"author_type":2,"description":"Godrej Appliances, a division of Godrej &amp; Boyce Mfg, one of India\\u2019s largest Home Appliances companies released a new television commercial for the Godrej Eon Front Load Washing Machine. The film is an extension of the brand\\u2019s promise \\u201cSoch ke banaya hai\\u201d brought alive by the primary insight - \\u201ccleans what you see and what you don\\u2019t\\u201d. Conceptualized by Creativeland Asia, the TVC emphasizes on the new feature i.e. allergy protect mode, which helps remove allergens and bacteria along with stains.<br><br>About the film, Swati Rathi, Marketing Head, Godrej Appliances said, \\u201cAt Godrej Appliances, we consistently upgrade &amp; develop our product portfolio to cater to the evolving needs of customers. In line with this, we have introduced the Godrej Eon Front Load Washing Machine with features that resonate well with our core brand values of being thoughtful and innovative. In our new commercial, we are communicating the allergy protect mode \\u2013 a relevant advancement over the core concept of cleanliness.\\u201d<br><br>On the recently launched film, Anu Joseph, Chief Creative Officer, Creativeland Asia said, \\u201cThe \\u2018symphony of sneezes and scratches\\u2019 was a great way of driving home the point of allergies coming in the way of a child\\u2019s interests and efforts. It also stays true to the brand philosophy of \\u2018Soch ke banaya hai\\u2019.\\u201d<br> <br>The film begins in a school auditorium where the school band has gathered to practice in front of the music teacher and school principal. They are about to begin their performance when a boy starts itching a rash on his arm. Another kid starts sneezing. Soon we see the whole band sneezing and scratching through their performance. One kid who isn\\u2019t affected by the infection expresses his concern by&nbsp;saying that they cannot succeed if they continue sneezing and scratching. The film then shows how the new Godrej Eon Front Load Washing Machine\\u2019s allergy protect mode gets rid of invisible allergens and bacteria as well as stains.","social_title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69782,"phototitle":"","photopath":"1513578152_0jT0qb_big_(9).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62595,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87645,"title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","summary":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:03:03","url":"","meta_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","meta_desc":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","social_summary":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","web_exclusive":0,"author_type":2,"description":"While we brace ourselves for the New Year, it\\u2019s also time to look at what made 2017 memorable. Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! The series features India, its diverse landscapes and wildlife prominently across several episodes.<br>The special line-up further includes popular shows, like Bang Goes the Theory, Factomania, Nature\\u2019s Greatest Dancers, Nature\\u2019s Weirdest Events, Generation Earth, Weird Wonders of the World and many more. It truly is going to be the best of this beautiful world on \\u2018Best of 2017\\u2019.","social_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69781,"phototitle":"","photopath":"1513577463_giw7zE_big_(8).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62579,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87648,"title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"19:44:24","url":"","meta_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","meta_desc":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","social_summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","web_exclusive":0,"author_type":2,"description":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney\\u2019s The Jungle Book, Minions and Mad Max Fury Road.<br><br>Featuring 100 prizes across 100 blockbusters over 100 days, this watch and win contest gives viewers a chance to win exciting prizes like smartphones, laptops, HD TVs, Macbooks, Playstations, Cars, bikes and lots more by answering simple questions.<br><br>Vivek Srivastava, EVP &amp; Head Entertainment Cluster -- TIMES NETWORK, said, \\u201cOver the years, 100 Mania has grown from strength to strength and the 5th season promises a higher dose of adrenalin-pumping blockbuster titles coupled with even bigger gratifications. I\\u2019m sure this season\\u2019s interesting proposition of #StopDreamingAndStartWinning will rob movie buffs of their sleep and induce them to stay glued to their screens, making 100 Mania a huge success.\\u201d","social_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69769,"phototitle":"","photopath":"1513347197_rP23tE_big(52).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62582,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87647,"title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:47:56","url":"","meta_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","meta_desc":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","social_summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","web_exclusive":0,"author_type":2,"description":"Firstpost Studio, launched at the iMedia Brand Summit 2017, announced its premier web-series \\u20189 Months\\u2019 \\u2013 India\\u2019s first and only comprehensive web-series on pregnancy in September 2017. Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. This is also a very impactful business model.\\u201d","social_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69768,"phototitle":"","photopath":"1513343847_magyuj_big(51).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62581,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/advertising/iaa-india-chapter-announces-2nd-edition-of-iaa-leadership-awards_54496.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(object(stdClass), object(stdClass), object(stdClass)), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]')) in CompilerEngine.php line 59
  10. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/article/article_landing.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'IAA - India Chapter announces 2nd edition of IAA Leadership Awards', 'ogtitel' => 'IAA - India Chapter announces 2nd edition of IAA Leadership Awards', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_54490.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_54490.jpg', 'ogurl' => 'http://www.exchange4media.com/Advertising/IAA---India-Chapter-announces-2nd-edition-of-IAA-Leadership-Awards_54496.html', 'canonical' => 'http://www.exchange4media.com/Advertising/IAA---India-Chapter-announces-2nd-edition-of-IAA-Leadership-Awards_54496.html', 'metadescription' => 'The Awards recognise excellence in marketing, advertising & media across 12 industry categories. The Awards ceremony will be held in Mumbai on March 1, 2014', 'ogdescription' => 'The Awards recognise excellence in marketing, advertising & media across 12 industry categories. The Awards ceremony will be held in Mumbai on March 1, 2014', 'metatag' => 'Manish Tewari,IAA Leadership Awards,International Advertising Association', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87668,"title":"MTV Enters Sports Broadcasting, Inks High-Value Deal With Super Fight League","summary":"MTV acquires exclusive broadcast and digital rights for Season 2 of Super Fight League ","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"14:25:23","url":"","meta_title":"MTV Enters Sports Broadcasting, Inks High-Value Deal With Super Fight League","meta_desc":"MTV acquires exclusive broadcast and digital rights for Season 2 of Super Fight League ","social_summary":"MTV acquires exclusive broadcast and digital rights for Season 2 of Super Fight League ","web_exclusive":0,"author_type":2,"description":"MTV, India\\u2019s No. 1 Youth Brand will be bringing the second season of Super Fight League (SFL), the world\\u2019s first mixed martial arts tournament, promoted by British businessman and sports enthusiast Bill Dosanjh and British professional boxer and two-time world champion Amir Khan. With a vision to cement Mixed Martial Arts\\u2019 position as a mainstream sport with mass appeal in the global sports fraternity, MTV has acquired the exclusive broadcast and digital rights for MTV Super Fight League 2018 across India. MTV Super Fight League will be exclusively aired on MTV February 2018 onwards.<br><br>Having garnered over a whopping 100 million views in five years for 67 live televised events, Super Fight League is ranked as the third biggest Mixed Martial Arts brand in the world and second most watched sport in India after cricket apart from being the fastest growing combat sport. The franchise-based league that is being organized in association with the All-India Martial Arts Association (AIMMAA) will entail prize money of INR 4 crores as well as 96 players and 8 teams as listed below \\u2013<div><br><\\/div><div><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1513587379_W7gOyu_table.jpg\\"><br><br>Commenting on the association with Super Fight League, Raj Nayak, COO, Viacom18 said, \\u201cMixed Martial Arts is a niche sport in India but one that\\u2019s gaining a lot of popularity. Through MTV\\u2019s association with Super Fight League we aim to popularize the sport and make it accessible to a much larger audience than it currently enjoys - the youth of India. We see a lot of potential in the sport and hope for a longstanding association with the league.\\u201d<br><br>Bill Dosanjh, SFL\\u2019s CEO &amp; Founder said, \\u201cMTV is the channel that resonates strongly with the youth of today and this association will help build the sport amongst the millennial generation and more participation from the youth. Having MTV as the broadcast partner will further augment our endeavour to reach the core population of India and make Super Fight League a name to reckon with in the MMA fraternity in India. On the investment side, we have spent almost Rs. 250 crores in the last five years and we are looking to invest a further Rs. 200 crores over the next three years.\\u201d<br><br>Biggest Asian athlete and two-time world champion Amir Khan said, \\u201cIndia is seeing a progressive change with the focus shifting towards alternate sports. The MTV backing will provide the right ecosystem for the action sport to enter the mainstream population of the country and give it that universal appeal.\\u201d<br><br>Ferzad Palia, Head - Youth, Music and English Entertainment, Viacom18 said, \\u201cThe Indian youth is always looking out for something new and exciting, and when it comes to sports, they\\u2019re exploring avenues beyond cricket. Mixed Martial Arts is a form of sport that not only enables one to learn the tricks of self- defense but instills great confidence in those getting into the ring. Since our target group, the youth of the country is constantly looking for something to inspire them, this is a great opportunity for them to learn. MTV Super Fight League is going to be a platform for young people to discover an exciting sport where they will learn that fighting is not just about being strong but also about being fit and being smart.\\u201d<br><br>The second season of the leading MMA league will be conducted at MTV SFL Arena, Famous Studios, Mahalaxmi, Mumbai from February 9, 2018 to March 17, 2018.<\\/div>","social_title":"MTV Enters Sports Broadcasting, Inks High-Value Deal With Super Fight League","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69786,"phototitle":"","photopath":"1513587314_cds6K3_big_(12).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62602,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87667,"title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","summary":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"13:31:00","url":"","meta_title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","meta_desc":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","social_summary":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","web_exclusive":0,"author_type":2,"description":"The fall of December month holds a very special place in minds of people across the world. It is a month for celebrating Christmas which is empty without the mention of Santa Clause. Kerala\'s &nbsp;media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause. <br><br><div>The name is derived from malyalee habit of coining malyalam version of english names such as Anto becomes Anappan , Joseph becomes Joppan, even in ISL, Iain Hume \\u2013 striker Kerala blaster is fondly called by malyalees as Humettan. The character Santappan is clad in Mundu and has typical mallu traits. <br><br><\\/div><div>Riffing on the old Christmas carol \\u2018Santa Claus\\u2019 is coming to town the campaign shows planners what would happen if Santa came early to Kerala and spent some time with malayalees to find out what\\u2019s on their Christmas wish list and comes to a conclusion that mathrubhumi group is the best platform for media planners \\/ advertisers to choose for their brands to advertise with. <br><br><\\/div><div>The objective of the new ad campaign is to show media planners \\/ advertisers that apart from mathrubhumi strength in individual platforms, it also has the advantage of offering integrated solutions to clients. Each of the advertisement is a depiction about the advantage of that media vehicle, it also has a combined ad which talks about \\u201cThe Santappan Plan\\u201d which allows a client to get a customised mix of channels as an integrated media solution plan for Kerala during Christmas season. <br><br><\\/div><div>Kamal Krishnan PS, National Head \\u2013 Integrated Media Solutions, Mathrubhumi said \\u201cThis year our Christmas campaign will serve the advertisers with a more personalised brand experience than ever before, the character Santappan will give a first-hand experience to the clients by way of giving an outside perspective and offering desired integrated solutions which will optimise desired responses to advertising by optimising the strength of the group\\u201d. <br><br><\\/div><div>The new communication campaign has a series of 7 ads featuring various verticals of mathrubhumi group which include MB daily, Club FM, MB News, Kappa TV, Red Mic Events, Grihalakshmi, Yathra, and Arogyamasik magazines, Mathrubhumi.com which will be promoted in trade media (Print &amp; online).<\\/div>","social_title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69785,"phototitle":"","photopath":"1513584042_jcwhQB_big_(11).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62601,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87661,"title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"11:57:27","url":"","meta_title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","meta_desc":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","social_summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","web_exclusive":0,"author_type":2,"description":"Godrej Appliances, a division of Godrej &amp; Boyce Mfg, one of India\\u2019s largest Home Appliances companies released a new television commercial for the Godrej Eon Front Load Washing Machine. The film is an extension of the brand\\u2019s promise \\u201cSoch ke banaya hai\\u201d brought alive by the primary insight - \\u201ccleans what you see and what you don\\u2019t\\u201d. Conceptualized by Creativeland Asia, the TVC emphasizes on the new feature i.e. allergy protect mode, which helps remove allergens and bacteria along with stains.<br><br>About the film, Swati Rathi, Marketing Head, Godrej Appliances said, \\u201cAt Godrej Appliances, we consistently upgrade &amp; develop our product portfolio to cater to the evolving needs of customers. In line with this, we have introduced the Godrej Eon Front Load Washing Machine with features that resonate well with our core brand values of being thoughtful and innovative. In our new commercial, we are communicating the allergy protect mode \\u2013 a relevant advancement over the core concept of cleanliness.\\u201d<br><br>On the recently launched film, Anu Joseph, Chief Creative Officer, Creativeland Asia said, \\u201cThe \\u2018symphony of sneezes and scratches\\u2019 was a great way of driving home the point of allergies coming in the way of a child\\u2019s interests and efforts. It also stays true to the brand philosophy of \\u2018Soch ke banaya hai\\u2019.\\u201d<br> <br>The film begins in a school auditorium where the school band has gathered to practice in front of the music teacher and school principal. They are about to begin their performance when a boy starts itching a rash on his arm. Another kid starts sneezing. Soon we see the whole band sneezing and scratching through their performance. One kid who isn\\u2019t affected by the infection expresses his concern by&nbsp;saying that they cannot succeed if they continue sneezing and scratching. The film then shows how the new Godrej Eon Front Load Washing Machine\\u2019s allergy protect mode gets rid of invisible allergens and bacteria as well as stains.","social_title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69782,"phototitle":"","photopath":"1513578152_0jT0qb_big_(9).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62595,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87645,"title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","summary":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:03:03","url":"","meta_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","meta_desc":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","social_summary":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","web_exclusive":0,"author_type":2,"description":"While we brace ourselves for the New Year, it\\u2019s also time to look at what made 2017 memorable. Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! The series features India, its diverse landscapes and wildlife prominently across several episodes.<br>The special line-up further includes popular shows, like Bang Goes the Theory, Factomania, Nature\\u2019s Greatest Dancers, Nature\\u2019s Weirdest Events, Generation Earth, Weird Wonders of the World and many more. 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Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. 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With a vision to cement Mixed Martial Arts\\u2019 position as a mainstream sport with mass appeal in the global sports fraternity, MTV has acquired the exclusive broadcast and digital rights for MTV Super Fight League 2018 across India. MTV Super Fight League will be exclusively aired on MTV February 2018 onwards.<br><br>Having garnered over a whopping 100 million views in five years for 67 live televised events, Super Fight League is ranked as the third biggest Mixed Martial Arts brand in the world and second most watched sport in India after cricket apart from being the fastest growing combat sport. The franchise-based league that is being organized in association with the All-India Martial Arts Association (AIMMAA) will entail prize money of INR 4 crores as well as 96 players and 8 teams as listed below \\u2013<div><br><\\/div><div><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1513587379_W7gOyu_table.jpg\\"><br><br>Commenting on the association with Super Fight League, Raj Nayak, COO, Viacom18 said, \\u201cMixed Martial Arts is a niche sport in India but one that\\u2019s gaining a lot of popularity. Through MTV\\u2019s association with Super Fight League we aim to popularize the sport and make it accessible to a much larger audience than it currently enjoys - the youth of India. We see a lot of potential in the sport and hope for a longstanding association with the league.\\u201d<br><br>Bill Dosanjh, SFL\\u2019s CEO &amp; Founder said, \\u201cMTV is the channel that resonates strongly with the youth of today and this association will help build the sport amongst the millennial generation and more participation from the youth. Having MTV as the broadcast partner will further augment our endeavour to reach the core population of India and make Super Fight League a name to reckon with in the MMA fraternity in India. On the investment side, we have spent almost Rs. 250 crores in the last five years and we are looking to invest a further Rs. 200 crores over the next three years.\\u201d<br><br>Biggest Asian athlete and two-time world champion Amir Khan said, \\u201cIndia is seeing a progressive change with the focus shifting towards alternate sports. The MTV backing will provide the right ecosystem for the action sport to enter the mainstream population of the country and give it that universal appeal.\\u201d<br><br>Ferzad Palia, Head - Youth, Music and English Entertainment, Viacom18 said, \\u201cThe Indian youth is always looking out for something new and exciting, and when it comes to sports, they\\u2019re exploring avenues beyond cricket. Mixed Martial Arts is a form of sport that not only enables one to learn the tricks of self- defense but instills great confidence in those getting into the ring. Since our target group, the youth of the country is constantly looking for something to inspire them, this is a great opportunity for them to learn. 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It is a month for celebrating Christmas which is empty without the mention of Santa Clause. Kerala\'s &nbsp;media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause. <br><br><div>The name is derived from malyalee habit of coining malyalam version of english names such as Anto becomes Anappan , Joseph becomes Joppan, even in ISL, Iain Hume \\u2013 striker Kerala blaster is fondly called by malyalees as Humettan. The character Santappan is clad in Mundu and has typical mallu traits. <br><br><\\/div><div>Riffing on the old Christmas carol \\u2018Santa Claus\\u2019 is coming to town the campaign shows planners what would happen if Santa came early to Kerala and spent some time with malayalees to find out what\\u2019s on their Christmas wish list and comes to a conclusion that mathrubhumi group is the best platform for media planners \\/ advertisers to choose for their brands to advertise with. <br><br><\\/div><div>The objective of the new ad campaign is to show media planners \\/ advertisers that apart from mathrubhumi strength in individual platforms, it also has the advantage of offering integrated solutions to clients. Each of the advertisement is a depiction about the advantage of that media vehicle, it also has a combined ad which talks about \\u201cThe Santappan Plan\\u201d which allows a client to get a customised mix of channels as an integrated media solution plan for Kerala during Christmas season. <br><br><\\/div><div>Kamal Krishnan PS, National Head \\u2013 Integrated Media Solutions, Mathrubhumi said \\u201cThis year our Christmas campaign will serve the advertisers with a more personalised brand experience than ever before, the character Santappan will give a first-hand experience to the clients by way of giving an outside perspective and offering desired integrated solutions which will optimise desired responses to advertising by optimising the strength of the group\\u201d. <br><br><\\/div><div>The new communication campaign has a series of 7 ads featuring various verticals of mathrubhumi group which include MB daily, Club FM, MB News, Kappa TV, Red Mic Events, Grihalakshmi, Yathra, and Arogyamasik magazines, Mathrubhumi.com which will be promoted in trade media (Print &amp; online).<\\/div>","social_title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69785,"phototitle":"","photopath":"1513584042_jcwhQB_big_(11).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62601,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87661,"title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"11:57:27","url":"","meta_title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","meta_desc":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","social_summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","web_exclusive":0,"author_type":2,"description":"Godrej Appliances, a division of Godrej &amp; Boyce Mfg, one of India\\u2019s largest Home Appliances companies released a new television commercial for the Godrej Eon Front Load Washing Machine. The film is an extension of the brand\\u2019s promise \\u201cSoch ke banaya hai\\u201d brought alive by the primary insight - \\u201ccleans what you see and what you don\\u2019t\\u201d. Conceptualized by Creativeland Asia, the TVC emphasizes on the new feature i.e. allergy protect mode, which helps remove allergens and bacteria along with stains.<br><br>About the film, Swati Rathi, Marketing Head, Godrej Appliances said, \\u201cAt Godrej Appliances, we consistently upgrade &amp; develop our product portfolio to cater to the evolving needs of customers. In line with this, we have introduced the Godrej Eon Front Load Washing Machine with features that resonate well with our core brand values of being thoughtful and innovative. In our new commercial, we are communicating the allergy protect mode \\u2013 a relevant advancement over the core concept of cleanliness.\\u201d<br><br>On the recently launched film, Anu Joseph, Chief Creative Officer, Creativeland Asia said, \\u201cThe \\u2018symphony of sneezes and scratches\\u2019 was a great way of driving home the point of allergies coming in the way of a child\\u2019s interests and efforts. It also stays true to the brand philosophy of \\u2018Soch ke banaya hai\\u2019.\\u201d<br> <br>The film begins in a school auditorium where the school band has gathered to practice in front of the music teacher and school principal. They are about to begin their performance when a boy starts itching a rash on his arm. Another kid starts sneezing. Soon we see the whole band sneezing and scratching through their performance. One kid who isn\\u2019t affected by the infection expresses his concern by&nbsp;saying that they cannot succeed if they continue sneezing and scratching. 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Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! The series features India, its diverse landscapes and wildlife prominently across several episodes.<br>The special line-up further includes popular shows, like Bang Goes the Theory, Factomania, Nature\\u2019s Greatest Dancers, Nature\\u2019s Weirdest Events, Generation Earth, Weird Wonders of the World and many more. It truly is going to be the best of this beautiful world on \\u2018Best of 2017\\u2019.","social_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69781,"phototitle":"","photopath":"1513577463_giw7zE_big_(8).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62579,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87648,"title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"19:44:24","url":"","meta_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","meta_desc":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","social_summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","web_exclusive":0,"author_type":2,"description":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney\\u2019s The Jungle Book, Minions and Mad Max Fury Road.<br><br>Featuring 100 prizes across 100 blockbusters over 100 days, this watch and win contest gives viewers a chance to win exciting prizes like smartphones, laptops, HD TVs, Macbooks, Playstations, Cars, bikes and lots more by answering simple questions.<br><br>Vivek Srivastava, EVP &amp; Head Entertainment Cluster -- TIMES NETWORK, said, \\u201cOver the years, 100 Mania has grown from strength to strength and the 5th season promises a higher dose of adrenalin-pumping blockbuster titles coupled with even bigger gratifications. I\\u2019m sure this season\\u2019s interesting proposition of #StopDreamingAndStartWinning will rob movie buffs of their sleep and induce them to stay glued to their screens, making 100 Mania a huge success.\\u201d","social_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69769,"phototitle":"","photopath":"1513347197_rP23tE_big(52).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62582,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87647,"title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:47:56","url":"","meta_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","meta_desc":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","social_summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","web_exclusive":0,"author_type":2,"description":"Firstpost Studio, launched at the iMedia Brand Summit 2017, announced its premier web-series \\u20189 Months\\u2019 \\u2013 India\\u2019s first and only comprehensive web-series on pregnancy in September 2017. Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. This is also a very impactful business model.\\u201d","social_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69768,"phototitle":"","photopath":"1513343847_magyuj_big(51).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62581,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"}]', 'ArrTageListing' => object(stdClass), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/advertising/iaa-india-chapter-announces-2nd-edition-of-iaa-leadership-awards_54496.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => object(stdClass), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => false, '__currentLoopData' => array(object(stdClass), object(stdClass), object(stdClass)), 'loop' => null)) in CompilerEngine.php line 59
  4. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/layouts/header.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 1, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'IAA - India Chapter announces 2nd edition of IAA Leadership Awards', 'ogtitel' => 'IAA - India Chapter announces 2nd edition of IAA Leadership Awards', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_54490.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_54490.jpg', 'ogurl' => 'http://www.exchange4media.com/Advertising/IAA---India-Chapter-announces-2nd-edition-of-IAA-Leadership-Awards_54496.html', 'canonical' => 'http://www.exchange4media.com/Advertising/IAA---India-Chapter-announces-2nd-edition-of-IAA-Leadership-Awards_54496.html', 'metadescription' => 'The Awards recognise excellence in marketing, advertising & media across 12 industry categories. The Awards ceremony will be held in Mumbai on March 1, 2014', 'ogdescription' => 'The Awards recognise excellence in marketing, advertising & media across 12 industry categories. The Awards ceremony will be held in Mumbai on March 1, 2014', 'metatag' => 'Manish Tewari,IAA Leadership Awards,International Advertising Association', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87668,"title":"MTV Enters Sports Broadcasting, Inks High-Value Deal With Super Fight League","summary":"MTV acquires exclusive broadcast and digital rights for Season 2 of Super Fight League ","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"14:25:23","url":"","meta_title":"MTV Enters Sports Broadcasting, Inks High-Value Deal With Super Fight League","meta_desc":"MTV acquires exclusive broadcast and digital rights for Season 2 of Super Fight League ","social_summary":"MTV acquires exclusive broadcast and digital rights for Season 2 of Super Fight League ","web_exclusive":0,"author_type":2,"description":"MTV, India\\u2019s No. 1 Youth Brand will be bringing the second season of Super Fight League (SFL), the world\\u2019s first mixed martial arts tournament, promoted by British businessman and sports enthusiast Bill Dosanjh and British professional boxer and two-time world champion Amir Khan. With a vision to cement Mixed Martial Arts\\u2019 position as a mainstream sport with mass appeal in the global sports fraternity, MTV has acquired the exclusive broadcast and digital rights for MTV Super Fight League 2018 across India. MTV Super Fight League will be exclusively aired on MTV February 2018 onwards.<br><br>Having garnered over a whopping 100 million views in five years for 67 live televised events, Super Fight League is ranked as the third biggest Mixed Martial Arts brand in the world and second most watched sport in India after cricket apart from being the fastest growing combat sport. The franchise-based league that is being organized in association with the All-India Martial Arts Association (AIMMAA) will entail prize money of INR 4 crores as well as 96 players and 8 teams as listed below \\u2013<div><br><\\/div><div><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1513587379_W7gOyu_table.jpg\\"><br><br>Commenting on the association with Super Fight League, Raj Nayak, COO, Viacom18 said, \\u201cMixed Martial Arts is a niche sport in India but one that\\u2019s gaining a lot of popularity. Through MTV\\u2019s association with Super Fight League we aim to popularize the sport and make it accessible to a much larger audience than it currently enjoys - the youth of India. We see a lot of potential in the sport and hope for a longstanding association with the league.\\u201d<br><br>Bill Dosanjh, SFL\\u2019s CEO &amp; Founder said, \\u201cMTV is the channel that resonates strongly with the youth of today and this association will help build the sport amongst the millennial generation and more participation from the youth. Having MTV as the broadcast partner will further augment our endeavour to reach the core population of India and make Super Fight League a name to reckon with in the MMA fraternity in India. On the investment side, we have spent almost Rs. 250 crores in the last five years and we are looking to invest a further Rs. 200 crores over the next three years.\\u201d<br><br>Biggest Asian athlete and two-time world champion Amir Khan said, \\u201cIndia is seeing a progressive change with the focus shifting towards alternate sports. The MTV backing will provide the right ecosystem for the action sport to enter the mainstream population of the country and give it that universal appeal.\\u201d<br><br>Ferzad Palia, Head - Youth, Music and English Entertainment, Viacom18 said, \\u201cThe Indian youth is always looking out for something new and exciting, and when it comes to sports, they\\u2019re exploring avenues beyond cricket. Mixed Martial Arts is a form of sport that not only enables one to learn the tricks of self- defense but instills great confidence in those getting into the ring. Since our target group, the youth of the country is constantly looking for something to inspire them, this is a great opportunity for them to learn. MTV Super Fight League is going to be a platform for young people to discover an exciting sport where they will learn that fighting is not just about being strong but also about being fit and being smart.\\u201d<br><br>The second season of the leading MMA league will be conducted at MTV SFL Arena, Famous Studios, Mahalaxmi, Mumbai from February 9, 2018 to March 17, 2018.<\\/div>","social_title":"MTV Enters Sports Broadcasting, Inks High-Value Deal With Super Fight League","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69786,"phototitle":"","photopath":"1513587314_cds6K3_big_(12).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62602,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87667,"title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","summary":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"13:31:00","url":"","meta_title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","meta_desc":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","social_summary":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","web_exclusive":0,"author_type":2,"description":"The fall of December month holds a very special place in minds of people across the world. It is a month for celebrating Christmas which is empty without the mention of Santa Clause. Kerala\'s &nbsp;media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause. <br><br><div>The name is derived from malyalee habit of coining malyalam version of english names such as Anto becomes Anappan , Joseph becomes Joppan, even in ISL, Iain Hume \\u2013 striker Kerala blaster is fondly called by malyalees as Humettan. The character Santappan is clad in Mundu and has typical mallu traits. <br><br><\\/div><div>Riffing on the old Christmas carol \\u2018Santa Claus\\u2019 is coming to town the campaign shows planners what would happen if Santa came early to Kerala and spent some time with malayalees to find out what\\u2019s on their Christmas wish list and comes to a conclusion that mathrubhumi group is the best platform for media planners \\/ advertisers to choose for their brands to advertise with. <br><br><\\/div><div>The objective of the new ad campaign is to show media planners \\/ advertisers that apart from mathrubhumi strength in individual platforms, it also has the advantage of offering integrated solutions to clients. Each of the advertisement is a depiction about the advantage of that media vehicle, it also has a combined ad which talks about \\u201cThe Santappan Plan\\u201d which allows a client to get a customised mix of channels as an integrated media solution plan for Kerala during Christmas season. <br><br><\\/div><div>Kamal Krishnan PS, National Head \\u2013 Integrated Media Solutions, Mathrubhumi said \\u201cThis year our Christmas campaign will serve the advertisers with a more personalised brand experience than ever before, the character Santappan will give a first-hand experience to the clients by way of giving an outside perspective and offering desired integrated solutions which will optimise desired responses to advertising by optimising the strength of the group\\u201d. <br><br><\\/div><div>The new communication campaign has a series of 7 ads featuring various verticals of mathrubhumi group which include MB daily, Club FM, MB News, Kappa TV, Red Mic Events, Grihalakshmi, Yathra, and Arogyamasik magazines, Mathrubhumi.com which will be promoted in trade media (Print &amp; online).<\\/div>","social_title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69785,"phototitle":"","photopath":"1513584042_jcwhQB_big_(11).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62601,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87661,"title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"11:57:27","url":"","meta_title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","meta_desc":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","social_summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","web_exclusive":0,"author_type":2,"description":"Godrej Appliances, a division of Godrej &amp; Boyce Mfg, one of India\\u2019s largest Home Appliances companies released a new television commercial for the Godrej Eon Front Load Washing Machine. The film is an extension of the brand\\u2019s promise \\u201cSoch ke banaya hai\\u201d brought alive by the primary insight - \\u201ccleans what you see and what you don\\u2019t\\u201d. Conceptualized by Creativeland Asia, the TVC emphasizes on the new feature i.e. allergy protect mode, which helps remove allergens and bacteria along with stains.<br><br>About the film, Swati Rathi, Marketing Head, Godrej Appliances said, \\u201cAt Godrej Appliances, we consistently upgrade &amp; develop our product portfolio to cater to the evolving needs of customers. In line with this, we have introduced the Godrej Eon Front Load Washing Machine with features that resonate well with our core brand values of being thoughtful and innovative. In our new commercial, we are communicating the allergy protect mode \\u2013 a relevant advancement over the core concept of cleanliness.\\u201d<br><br>On the recently launched film, Anu Joseph, Chief Creative Officer, Creativeland Asia said, \\u201cThe \\u2018symphony of sneezes and scratches\\u2019 was a great way of driving home the point of allergies coming in the way of a child\\u2019s interests and efforts. It also stays true to the brand philosophy of \\u2018Soch ke banaya hai\\u2019.\\u201d<br> <br>The film begins in a school auditorium where the school band has gathered to practice in front of the music teacher and school principal. They are about to begin their performance when a boy starts itching a rash on his arm. Another kid starts sneezing. Soon we see the whole band sneezing and scratching through their performance. One kid who isn\\u2019t affected by the infection expresses his concern by&nbsp;saying that they cannot succeed if they continue sneezing and scratching. The film then shows how the new Godrej Eon Front Load Washing Machine\\u2019s allergy protect mode gets rid of invisible allergens and bacteria as well as stains.","social_title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69782,"phototitle":"","photopath":"1513578152_0jT0qb_big_(9).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62595,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87645,"title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","summary":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:03:03","url":"","meta_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","meta_desc":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","social_summary":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","web_exclusive":0,"author_type":2,"description":"While we brace ourselves for the New Year, it\\u2019s also time to look at what made 2017 memorable. Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! The series features India, its diverse landscapes and wildlife prominently across several episodes.<br>The special line-up further includes popular shows, like Bang Goes the Theory, Factomania, Nature\\u2019s Greatest Dancers, Nature\\u2019s Weirdest Events, Generation Earth, Weird Wonders of the World and many more. It truly is going to be the best of this beautiful world on \\u2018Best of 2017\\u2019.","social_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69781,"phototitle":"","photopath":"1513577463_giw7zE_big_(8).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62579,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87648,"title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"19:44:24","url":"","meta_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","meta_desc":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","social_summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","web_exclusive":0,"author_type":2,"description":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney\\u2019s The Jungle Book, Minions and Mad Max Fury Road.<br><br>Featuring 100 prizes across 100 blockbusters over 100 days, this watch and win contest gives viewers a chance to win exciting prizes like smartphones, laptops, HD TVs, Macbooks, Playstations, Cars, bikes and lots more by answering simple questions.<br><br>Vivek Srivastava, EVP &amp; Head Entertainment Cluster -- TIMES NETWORK, said, \\u201cOver the years, 100 Mania has grown from strength to strength and the 5th season promises a higher dose of adrenalin-pumping blockbuster titles coupled with even bigger gratifications. I\\u2019m sure this season\\u2019s interesting proposition of #StopDreamingAndStartWinning will rob movie buffs of their sleep and induce them to stay glued to their screens, making 100 Mania a huge success.\\u201d","social_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69769,"phototitle":"","photopath":"1513347197_rP23tE_big(52).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62582,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87647,"title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:47:56","url":"","meta_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","meta_desc":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","social_summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","web_exclusive":0,"author_type":2,"description":"Firstpost Studio, launched at the iMedia Brand Summit 2017, announced its premier web-series \\u20189 Months\\u2019 \\u2013 India\\u2019s first and only comprehensive web-series on pregnancy in September 2017. Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. 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With a vision to cement Mixed Martial Arts\\u2019 position as a mainstream sport with mass appeal in the global sports fraternity, MTV has acquired the exclusive broadcast and digital rights for MTV Super Fight League 2018 across India. MTV Super Fight League will be exclusively aired on MTV February 2018 onwards.<br><br>Having garnered over a whopping 100 million views in five years for 67 live televised events, Super Fight League is ranked as the third biggest Mixed Martial Arts brand in the world and second most watched sport in India after cricket apart from being the fastest growing combat sport. The franchise-based league that is being organized in association with the All-India Martial Arts Association (AIMMAA) will entail prize money of INR 4 crores as well as 96 players and 8 teams as listed below \\u2013<div><br><\\/div><div><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1513587379_W7gOyu_table.jpg\\"><br><br>Commenting on the association with Super Fight League, Raj Nayak, COO, Viacom18 said, \\u201cMixed Martial Arts is a niche sport in India but one that\\u2019s gaining a lot of popularity. Through MTV\\u2019s association with Super Fight League we aim to popularize the sport and make it accessible to a much larger audience than it currently enjoys - the youth of India. 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It is a month for celebrating Christmas which is empty without the mention of Santa Clause. Kerala\'s &nbsp;media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause. <br><br><div>The name is derived from malyalee habit of coining malyalam version of english names such as Anto becomes Anappan , Joseph becomes Joppan, even in ISL, Iain Hume \\u2013 striker Kerala blaster is fondly called by malyalees as Humettan. The character Santappan is clad in Mundu and has typical mallu traits. <br><br><\\/div><div>Riffing on the old Christmas carol \\u2018Santa Claus\\u2019 is coming to town the campaign shows planners what would happen if Santa came early to Kerala and spent some time with malayalees to find out what\\u2019s on their Christmas wish list and comes to a conclusion that mathrubhumi group is the best platform for media planners \\/ advertisers to choose for their brands to advertise with. <br><br><\\/div><div>The objective of the new ad campaign is to show media planners \\/ advertisers that apart from mathrubhumi strength in individual platforms, it also has the advantage of offering integrated solutions to clients. 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The film is an extension of the brand\\u2019s promise \\u201cSoch ke banaya hai\\u201d brought alive by the primary insight - \\u201ccleans what you see and what you don\\u2019t\\u201d. Conceptualized by Creativeland Asia, the TVC emphasizes on the new feature i.e. allergy protect mode, which helps remove allergens and bacteria along with stains.<br><br>About the film, Swati Rathi, Marketing Head, Godrej Appliances said, \\u201cAt Godrej Appliances, we consistently upgrade &amp; develop our product portfolio to cater to the evolving needs of customers. In line with this, we have introduced the Godrej Eon Front Load Washing Machine with features that resonate well with our core brand values of being thoughtful and innovative. 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Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! The series features India, its diverse landscapes and wildlife prominently across several episodes.<br>The special line-up further includes popular shows, like Bang Goes the Theory, Factomania, Nature\\u2019s Greatest Dancers, Nature\\u2019s Weirdest Events, Generation Earth, Weird Wonders of the World and many more. 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In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney\\u2019s The Jungle Book, Minions and Mad Max Fury Road.<br><br>Featuring 100 prizes across 100 blockbusters over 100 days, this watch and win contest gives viewers a chance to win exciting prizes like smartphones, laptops, HD TVs, Macbooks, Playstations, Cars, bikes and lots more by answering simple questions.<br><br>Vivek Srivastava, EVP &amp; Head Entertainment Cluster -- TIMES NETWORK, said, \\u201cOver the years, 100 Mania has grown from strength to strength and the 5th season promises a higher dose of adrenalin-pumping blockbuster titles coupled with even bigger gratifications. 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Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. 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  10. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/layouts/app.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 0, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'IAA - India Chapter announces 2nd edition of IAA Leadership Awards', 'ogtitel' => 'IAA - India Chapter announces 2nd edition of IAA Leadership Awards', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_54490.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_54490.jpg', 'ogurl' => 'http://www.exchange4media.com/Advertising/IAA---India-Chapter-announces-2nd-edition-of-IAA-Leadership-Awards_54496.html', 'canonical' => 'http://www.exchange4media.com/Advertising/IAA---India-Chapter-announces-2nd-edition-of-IAA-Leadership-Awards_54496.html', 'metadescription' => 'The Awards recognise excellence in marketing, advertising & media across 12 industry categories. 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With a vision to cement Mixed Martial Arts\\u2019 position as a mainstream sport with mass appeal in the global sports fraternity, MTV has acquired the exclusive broadcast and digital rights for MTV Super Fight League 2018 across India. MTV Super Fight League will be exclusively aired on MTV February 2018 onwards.<br><br>Having garnered over a whopping 100 million views in five years for 67 live televised events, Super Fight League is ranked as the third biggest Mixed Martial Arts brand in the world and second most watched sport in India after cricket apart from being the fastest growing combat sport. The franchise-based league that is being organized in association with the All-India Martial Arts Association (AIMMAA) will entail prize money of INR 4 crores as well as 96 players and 8 teams as listed below \\u2013<div><br><\\/div><div><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1513587379_W7gOyu_table.jpg\\"><br><br>Commenting on the association with Super Fight League, Raj Nayak, COO, Viacom18 said, \\u201cMixed Martial Arts is a niche sport in India but one that\\u2019s gaining a lot of popularity. Through MTV\\u2019s association with Super Fight League we aim to popularize the sport and make it accessible to a much larger audience than it currently enjoys - the youth of India. We see a lot of potential in the sport and hope for a longstanding association with the league.\\u201d<br><br>Bill Dosanjh, SFL\\u2019s CEO &amp; Founder said, \\u201cMTV is the channel that resonates strongly with the youth of today and this association will help build the sport amongst the millennial generation and more participation from the youth. Having MTV as the broadcast partner will further augment our endeavour to reach the core population of India and make Super Fight League a name to reckon with in the MMA fraternity in India. On the investment side, we have spent almost Rs. 250 crores in the last five years and we are looking to invest a further Rs. 200 crores over the next three years.\\u201d<br><br>Biggest Asian athlete and two-time world champion Amir Khan said, \\u201cIndia is seeing a progressive change with the focus shifting towards alternate sports. The MTV backing will provide the right ecosystem for the action sport to enter the mainstream population of the country and give it that universal appeal.\\u201d<br><br>Ferzad Palia, Head - Youth, Music and English Entertainment, Viacom18 said, \\u201cThe Indian youth is always looking out for something new and exciting, and when it comes to sports, they\\u2019re exploring avenues beyond cricket. Mixed Martial Arts is a form of sport that not only enables one to learn the tricks of self- defense but instills great confidence in those getting into the ring. Since our target group, the youth of the country is constantly looking for something to inspire them, this is a great opportunity for them to learn. 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It is a month for celebrating Christmas which is empty without the mention of Santa Clause. Kerala\'s &nbsp;media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause. <br><br><div>The name is derived from malyalee habit of coining malyalam version of english names such as Anto becomes Anappan , Joseph becomes Joppan, even in ISL, Iain Hume \\u2013 striker Kerala blaster is fondly called by malyalees as Humettan. The character Santappan is clad in Mundu and has typical mallu traits. <br><br><\\/div><div>Riffing on the old Christmas carol \\u2018Santa Claus\\u2019 is coming to town the campaign shows planners what would happen if Santa came early to Kerala and spent some time with malayalees to find out what\\u2019s on their Christmas wish list and comes to a conclusion that mathrubhumi group is the best platform for media planners \\/ advertisers to choose for their brands to advertise with. <br><br><\\/div><div>The objective of the new ad campaign is to show media planners \\/ advertisers that apart from mathrubhumi strength in individual platforms, it also has the advantage of offering integrated solutions to clients. Each of the advertisement is a depiction about the advantage of that media vehicle, it also has a combined ad which talks about \\u201cThe Santappan Plan\\u201d which allows a client to get a customised mix of channels as an integrated media solution plan for Kerala during Christmas season. <br><br><\\/div><div>Kamal Krishnan PS, National Head \\u2013 Integrated Media Solutions, Mathrubhumi said \\u201cThis year our Christmas campaign will serve the advertisers with a more personalised brand experience than ever before, the character Santappan will give a first-hand experience to the clients by way of giving an outside perspective and offering desired integrated solutions which will optimise desired responses to advertising by optimising the strength of the group\\u201d. <br><br><\\/div><div>The new communication campaign has a series of 7 ads featuring various verticals of mathrubhumi group which include MB daily, Club FM, MB News, Kappa TV, Red Mic Events, Grihalakshmi, Yathra, and Arogyamasik magazines, Mathrubhumi.com which will be promoted in trade media (Print &amp; online).<\\/div>","social_title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69785,"phototitle":"","photopath":"1513584042_jcwhQB_big_(11).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62601,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87661,"title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"11:57:27","url":"","meta_title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","meta_desc":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","social_summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","web_exclusive":0,"author_type":2,"description":"Godrej Appliances, a division of Godrej &amp; Boyce Mfg, one of India\\u2019s largest Home Appliances companies released a new television commercial for the Godrej Eon Front Load Washing Machine. The film is an extension of the brand\\u2019s promise \\u201cSoch ke banaya hai\\u201d brought alive by the primary insight - \\u201ccleans what you see and what you don\\u2019t\\u201d. Conceptualized by Creativeland Asia, the TVC emphasizes on the new feature i.e. allergy protect mode, which helps remove allergens and bacteria along with stains.<br><br>About the film, Swati Rathi, Marketing Head, Godrej Appliances said, \\u201cAt Godrej Appliances, we consistently upgrade &amp; develop our product portfolio to cater to the evolving needs of customers. In line with this, we have introduced the Godrej Eon Front Load Washing Machine with features that resonate well with our core brand values of being thoughtful and innovative. In our new commercial, we are communicating the allergy protect mode \\u2013 a relevant advancement over the core concept of cleanliness.\\u201d<br><br>On the recently launched film, Anu Joseph, Chief Creative Officer, Creativeland Asia said, \\u201cThe \\u2018symphony of sneezes and scratches\\u2019 was a great way of driving home the point of allergies coming in the way of a child\\u2019s interests and efforts. It also stays true to the brand philosophy of \\u2018Soch ke banaya hai\\u2019.\\u201d<br> <br>The film begins in a school auditorium where the school band has gathered to practice in front of the music teacher and school principal. They are about to begin their performance when a boy starts itching a rash on his arm. Another kid starts sneezing. Soon we see the whole band sneezing and scratching through their performance. One kid who isn\\u2019t affected by the infection expresses his concern by&nbsp;saying that they cannot succeed if they continue sneezing and scratching. 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Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! The series features India, its diverse landscapes and wildlife prominently across several episodes.<br>The special line-up further includes popular shows, like Bang Goes the Theory, Factomania, Nature\\u2019s Greatest Dancers, Nature\\u2019s Weirdest Events, Generation Earth, Weird Wonders of the World and many more. It truly is going to be the best of this beautiful world on \\u2018Best of 2017\\u2019.","social_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69781,"phototitle":"","photopath":"1513577463_giw7zE_big_(8).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62579,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87648,"title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"19:44:24","url":"","meta_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","meta_desc":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","social_summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","web_exclusive":0,"author_type":2,"description":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney\\u2019s The Jungle Book, Minions and Mad Max Fury Road.<br><br>Featuring 100 prizes across 100 blockbusters over 100 days, this watch and win contest gives viewers a chance to win exciting prizes like smartphones, laptops, HD TVs, Macbooks, Playstations, Cars, bikes and lots more by answering simple questions.<br><br>Vivek Srivastava, EVP &amp; Head Entertainment Cluster -- TIMES NETWORK, said, \\u201cOver the years, 100 Mania has grown from strength to strength and the 5th season promises a higher dose of adrenalin-pumping blockbuster titles coupled with even bigger gratifications. I\\u2019m sure this season\\u2019s interesting proposition of #StopDreamingAndStartWinning will rob movie buffs of their sleep and induce them to stay glued to their screens, making 100 Mania a huge success.\\u201d","social_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69769,"phototitle":"","photopath":"1513347197_rP23tE_big(52).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62582,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87647,"title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:47:56","url":"","meta_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","meta_desc":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","social_summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","web_exclusive":0,"author_type":2,"description":"Firstpost Studio, launched at the iMedia Brand Summit 2017, announced its premier web-series \\u20189 Months\\u2019 \\u2013 India\\u2019s first and only comprehensive web-series on pregnancy in September 2017. Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. 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The Awards ceremony will be held in Mumbai on March 1, 2014', 'metatag' => 'Manish Tewari,IAA Leadership Awards,International Advertising Association', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87668,"title":"MTV Enters Sports Broadcasting, Inks High-Value Deal With Super Fight League","summary":"MTV acquires exclusive broadcast and digital rights for Season 2 of Super Fight League ","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"14:25:23","url":"","meta_title":"MTV Enters Sports Broadcasting, Inks High-Value Deal With Super Fight League","meta_desc":"MTV acquires exclusive broadcast and digital rights for Season 2 of Super Fight League ","social_summary":"MTV acquires exclusive broadcast and digital rights for Season 2 of Super Fight League ","web_exclusive":0,"author_type":2,"description":"MTV, India\\u2019s No. 1 Youth Brand will be bringing the second season of Super Fight League (SFL), the world\\u2019s first mixed martial arts tournament, promoted by British businessman and sports enthusiast Bill Dosanjh and British professional boxer and two-time world champion Amir Khan. With a vision to cement Mixed Martial Arts\\u2019 position as a mainstream sport with mass appeal in the global sports fraternity, MTV has acquired the exclusive broadcast and digital rights for MTV Super Fight League 2018 across India. MTV Super Fight League will be exclusively aired on MTV February 2018 onwards.<br><br>Having garnered over a whopping 100 million views in five years for 67 live televised events, Super Fight League is ranked as the third biggest Mixed Martial Arts brand in the world and second most watched sport in India after cricket apart from being the fastest growing combat sport. The franchise-based league that is being organized in association with the All-India Martial Arts Association (AIMMAA) will entail prize money of INR 4 crores as well as 96 players and 8 teams as listed below \\u2013<div><br><\\/div><div><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1513587379_W7gOyu_table.jpg\\"><br><br>Commenting on the association with Super Fight League, Raj Nayak, COO, Viacom18 said, \\u201cMixed Martial Arts is a niche sport in India but one that\\u2019s gaining a lot of popularity. Through MTV\\u2019s association with Super Fight League we aim to popularize the sport and make it accessible to a much larger audience than it currently enjoys - the youth of India. We see a lot of potential in the sport and hope for a longstanding association with the league.\\u201d<br><br>Bill Dosanjh, SFL\\u2019s CEO &amp; Founder said, \\u201cMTV is the channel that resonates strongly with the youth of today and this association will help build the sport amongst the millennial generation and more participation from the youth. Having MTV as the broadcast partner will further augment our endeavour to reach the core population of India and make Super Fight League a name to reckon with in the MMA fraternity in India. On the investment side, we have spent almost Rs. 250 crores in the last five years and we are looking to invest a further Rs. 200 crores over the next three years.\\u201d<br><br>Biggest Asian athlete and two-time world champion Amir Khan said, \\u201cIndia is seeing a progressive change with the focus shifting towards alternate sports. The MTV backing will provide the right ecosystem for the action sport to enter the mainstream population of the country and give it that universal appeal.\\u201d<br><br>Ferzad Palia, Head - Youth, Music and English Entertainment, Viacom18 said, \\u201cThe Indian youth is always looking out for something new and exciting, and when it comes to sports, they\\u2019re exploring avenues beyond cricket. Mixed Martial Arts is a form of sport that not only enables one to learn the tricks of self- defense but instills great confidence in those getting into the ring. Since our target group, the youth of the country is constantly looking for something to inspire them, this is a great opportunity for them to learn. MTV Super Fight League is going to be a platform for young people to discover an exciting sport where they will learn that fighting is not just about being strong but also about being fit and being smart.\\u201d<br><br>The second season of the leading MMA league will be conducted at MTV SFL Arena, Famous Studios, Mahalaxmi, Mumbai from February 9, 2018 to March 17, 2018.<\\/div>","social_title":"MTV Enters Sports Broadcasting, Inks High-Value Deal With Super Fight League","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69786,"phototitle":"","photopath":"1513587314_cds6K3_big_(12).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62602,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87667,"title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","summary":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"13:31:00","url":"","meta_title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","meta_desc":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","social_summary":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","web_exclusive":0,"author_type":2,"description":"The fall of December month holds a very special place in minds of people across the world. It is a month for celebrating Christmas which is empty without the mention of Santa Clause. Kerala\'s &nbsp;media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause. <br><br><div>The name is derived from malyalee habit of coining malyalam version of english names such as Anto becomes Anappan , Joseph becomes Joppan, even in ISL, Iain Hume \\u2013 striker Kerala blaster is fondly called by malyalees as Humettan. The character Santappan is clad in Mundu and has typical mallu traits. <br><br><\\/div><div>Riffing on the old Christmas carol \\u2018Santa Claus\\u2019 is coming to town the campaign shows planners what would happen if Santa came early to Kerala and spent some time with malayalees to find out what\\u2019s on their Christmas wish list and comes to a conclusion that mathrubhumi group is the best platform for media planners \\/ advertisers to choose for their brands to advertise with. <br><br><\\/div><div>The objective of the new ad campaign is to show media planners \\/ advertisers that apart from mathrubhumi strength in individual platforms, it also has the advantage of offering integrated solutions to clients. Each of the advertisement is a depiction about the advantage of that media vehicle, it also has a combined ad which talks about \\u201cThe Santappan Plan\\u201d which allows a client to get a customised mix of channels as an integrated media solution plan for Kerala during Christmas season. <br><br><\\/div><div>Kamal Krishnan PS, National Head \\u2013 Integrated Media Solutions, Mathrubhumi said \\u201cThis year our Christmas campaign will serve the advertisers with a more personalised brand experience than ever before, the character Santappan will give a first-hand experience to the clients by way of giving an outside perspective and offering desired integrated solutions which will optimise desired responses to advertising by optimising the strength of the group\\u201d. <br><br><\\/div><div>The new communication campaign has a series of 7 ads featuring various verticals of mathrubhumi group which include MB daily, Club FM, MB News, Kappa TV, Red Mic Events, Grihalakshmi, Yathra, and Arogyamasik magazines, Mathrubhumi.com which will be promoted in trade media (Print &amp; online).<\\/div>","social_title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69785,"phototitle":"","photopath":"1513584042_jcwhQB_big_(11).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62601,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87661,"title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"11:57:27","url":"","meta_title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","meta_desc":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","social_summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","web_exclusive":0,"author_type":2,"description":"Godrej Appliances, a division of Godrej &amp; Boyce Mfg, one of India\\u2019s largest Home Appliances companies released a new television commercial for the Godrej Eon Front Load Washing Machine. The film is an extension of the brand\\u2019s promise \\u201cSoch ke banaya hai\\u201d brought alive by the primary insight - \\u201ccleans what you see and what you don\\u2019t\\u201d. Conceptualized by Creativeland Asia, the TVC emphasizes on the new feature i.e. allergy protect mode, which helps remove allergens and bacteria along with stains.<br><br>About the film, Swati Rathi, Marketing Head, Godrej Appliances said, \\u201cAt Godrej Appliances, we consistently upgrade &amp; develop our product portfolio to cater to the evolving needs of customers. In line with this, we have introduced the Godrej Eon Front Load Washing Machine with features that resonate well with our core brand values of being thoughtful and innovative. In our new commercial, we are communicating the allergy protect mode \\u2013 a relevant advancement over the core concept of cleanliness.\\u201d<br><br>On the recently launched film, Anu Joseph, Chief Creative Officer, Creativeland Asia said, \\u201cThe \\u2018symphony of sneezes and scratches\\u2019 was a great way of driving home the point of allergies coming in the way of a child\\u2019s interests and efforts. It also stays true to the brand philosophy of \\u2018Soch ke banaya hai\\u2019.\\u201d<br> <br>The film begins in a school auditorium where the school band has gathered to practice in front of the music teacher and school principal. They are about to begin their performance when a boy starts itching a rash on his arm. Another kid starts sneezing. Soon we see the whole band sneezing and scratching through their performance. One kid who isn\\u2019t affected by the infection expresses his concern by&nbsp;saying that they cannot succeed if they continue sneezing and scratching. The film then shows how the new Godrej Eon Front Load Washing Machine\\u2019s allergy protect mode gets rid of invisible allergens and bacteria as well as stains.","social_title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69782,"phototitle":"","photopath":"1513578152_0jT0qb_big_(9).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62595,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87645,"title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","summary":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:03:03","url":"","meta_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","meta_desc":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","social_summary":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","web_exclusive":0,"author_type":2,"description":"While we brace ourselves for the New Year, it\\u2019s also time to look at what made 2017 memorable. Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! The series features India, its diverse landscapes and wildlife prominently across several episodes.<br>The special line-up further includes popular shows, like Bang Goes the Theory, Factomania, Nature\\u2019s Greatest Dancers, Nature\\u2019s Weirdest Events, Generation Earth, Weird Wonders of the World and many more. It truly is going to be the best of this beautiful world on \\u2018Best of 2017\\u2019.","social_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69781,"phototitle":"","photopath":"1513577463_giw7zE_big_(8).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62579,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87648,"title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"19:44:24","url":"","meta_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","meta_desc":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","social_summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","web_exclusive":0,"author_type":2,"description":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney\\u2019s The Jungle Book, Minions and Mad Max Fury Road.<br><br>Featuring 100 prizes across 100 blockbusters over 100 days, this watch and win contest gives viewers a chance to win exciting prizes like smartphones, laptops, HD TVs, Macbooks, Playstations, Cars, bikes and lots more by answering simple questions.<br><br>Vivek Srivastava, EVP &amp; Head Entertainment Cluster -- TIMES NETWORK, said, \\u201cOver the years, 100 Mania has grown from strength to strength and the 5th season promises a higher dose of adrenalin-pumping blockbuster titles coupled with even bigger gratifications. I\\u2019m sure this season\\u2019s interesting proposition of #StopDreamingAndStartWinning will rob movie buffs of their sleep and induce them to stay glued to their screens, making 100 Mania a huge success.\\u201d","social_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69769,"phototitle":"","photopath":"1513347197_rP23tE_big(52).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62582,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87647,"title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:47:56","url":"","meta_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","meta_desc":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","social_summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","web_exclusive":0,"author_type":2,"description":"Firstpost Studio, launched at the iMedia Brand Summit 2017, announced its premier web-series \\u20189 Months\\u2019 \\u2013 India\\u2019s first and only comprehensive web-series on pregnancy in September 2017. Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. 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  16. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/article/article_landing.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'IAA - India Chapter announces 2nd edition of IAA Leadership Awards', 'ogtitel' => 'IAA - India Chapter announces 2nd edition of IAA Leadership Awards', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_54490.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_54490.jpg', 'ogurl' => 'http://www.exchange4media.com/Advertising/IAA---India-Chapter-announces-2nd-edition-of-IAA-Leadership-Awards_54496.html', 'canonical' => 'http://www.exchange4media.com/Advertising/IAA---India-Chapter-announces-2nd-edition-of-IAA-Leadership-Awards_54496.html', 'metadescription' => 'The Awards recognise excellence in marketing, advertising & media across 12 industry categories. The Awards ceremony will be held in Mumbai on March 1, 2014', 'ogdescription' => 'The Awards recognise excellence in marketing, advertising & media across 12 industry categories. The Awards ceremony will be held in Mumbai on March 1, 2014', 'metatag' => 'Manish Tewari,IAA Leadership Awards,International Advertising Association', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87668,"title":"MTV Enters Sports Broadcasting, Inks High-Value Deal With Super Fight League","summary":"MTV acquires exclusive broadcast and digital rights for Season 2 of Super Fight League ","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"14:25:23","url":"","meta_title":"MTV Enters Sports Broadcasting, Inks High-Value Deal With Super Fight League","meta_desc":"MTV acquires exclusive broadcast and digital rights for Season 2 of Super Fight League ","social_summary":"MTV acquires exclusive broadcast and digital rights for Season 2 of Super Fight League ","web_exclusive":0,"author_type":2,"description":"MTV, India\\u2019s No. 1 Youth Brand will be bringing the second season of Super Fight League (SFL), the world\\u2019s first mixed martial arts tournament, promoted by British businessman and sports enthusiast Bill Dosanjh and British professional boxer and two-time world champion Amir Khan. With a vision to cement Mixed Martial Arts\\u2019 position as a mainstream sport with mass appeal in the global sports fraternity, MTV has acquired the exclusive broadcast and digital rights for MTV Super Fight League 2018 across India. MTV Super Fight League will be exclusively aired on MTV February 2018 onwards.<br><br>Having garnered over a whopping 100 million views in five years for 67 live televised events, Super Fight League is ranked as the third biggest Mixed Martial Arts brand in the world and second most watched sport in India after cricket apart from being the fastest growing combat sport. The franchise-based league that is being organized in association with the All-India Martial Arts Association (AIMMAA) will entail prize money of INR 4 crores as well as 96 players and 8 teams as listed below \\u2013<div><br><\\/div><div><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1513587379_W7gOyu_table.jpg\\"><br><br>Commenting on the association with Super Fight League, Raj Nayak, COO, Viacom18 said, \\u201cMixed Martial Arts is a niche sport in India but one that\\u2019s gaining a lot of popularity. Through MTV\\u2019s association with Super Fight League we aim to popularize the sport and make it accessible to a much larger audience than it currently enjoys - the youth of India. We see a lot of potential in the sport and hope for a longstanding association with the league.\\u201d<br><br>Bill Dosanjh, SFL\\u2019s CEO &amp; Founder said, \\u201cMTV is the channel that resonates strongly with the youth of today and this association will help build the sport amongst the millennial generation and more participation from the youth. Having MTV as the broadcast partner will further augment our endeavour to reach the core population of India and make Super Fight League a name to reckon with in the MMA fraternity in India. On the investment side, we have spent almost Rs. 250 crores in the last five years and we are looking to invest a further Rs. 200 crores over the next three years.\\u201d<br><br>Biggest Asian athlete and two-time world champion Amir Khan said, \\u201cIndia is seeing a progressive change with the focus shifting towards alternate sports. The MTV backing will provide the right ecosystem for the action sport to enter the mainstream population of the country and give it that universal appeal.\\u201d<br><br>Ferzad Palia, Head - Youth, Music and English Entertainment, Viacom18 said, \\u201cThe Indian youth is always looking out for something new and exciting, and when it comes to sports, they\\u2019re exploring avenues beyond cricket. Mixed Martial Arts is a form of sport that not only enables one to learn the tricks of self- defense but instills great confidence in those getting into the ring. Since our target group, the youth of the country is constantly looking for something to inspire them, this is a great opportunity for them to learn. MTV Super Fight League is going to be a platform for young people to discover an exciting sport where they will learn that fighting is not just about being strong but also about being fit and being smart.\\u201d<br><br>The second season of the leading MMA league will be conducted at MTV SFL Arena, Famous Studios, Mahalaxmi, Mumbai from February 9, 2018 to March 17, 2018.<\\/div>","social_title":"MTV Enters Sports Broadcasting, Inks High-Value Deal With Super Fight League","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69786,"phototitle":"","photopath":"1513587314_cds6K3_big_(12).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62602,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87667,"title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","summary":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"13:31:00","url":"","meta_title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","meta_desc":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","social_summary":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","web_exclusive":0,"author_type":2,"description":"The fall of December month holds a very special place in minds of people across the world. It is a month for celebrating Christmas which is empty without the mention of Santa Clause. Kerala\'s &nbsp;media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause. <br><br><div>The name is derived from malyalee habit of coining malyalam version of english names such as Anto becomes Anappan , Joseph becomes Joppan, even in ISL, Iain Hume \\u2013 striker Kerala blaster is fondly called by malyalees as Humettan. The character Santappan is clad in Mundu and has typical mallu traits. <br><br><\\/div><div>Riffing on the old Christmas carol \\u2018Santa Claus\\u2019 is coming to town the campaign shows planners what would happen if Santa came early to Kerala and spent some time with malayalees to find out what\\u2019s on their Christmas wish list and comes to a conclusion that mathrubhumi group is the best platform for media planners \\/ advertisers to choose for their brands to advertise with. <br><br><\\/div><div>The objective of the new ad campaign is to show media planners \\/ advertisers that apart from mathrubhumi strength in individual platforms, it also has the advantage of offering integrated solutions to clients. 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The film is an extension of the brand\\u2019s promise \\u201cSoch ke banaya hai\\u201d brought alive by the primary insight - \\u201ccleans what you see and what you don\\u2019t\\u201d. Conceptualized by Creativeland Asia, the TVC emphasizes on the new feature i.e. allergy protect mode, which helps remove allergens and bacteria along with stains.<br><br>About the film, Swati Rathi, Marketing Head, Godrej Appliances said, \\u201cAt Godrej Appliances, we consistently upgrade &amp; develop our product portfolio to cater to the evolving needs of customers. In line with this, we have introduced the Godrej Eon Front Load Washing Machine with features that resonate well with our core brand values of being thoughtful and innovative. In our new commercial, we are communicating the allergy protect mode \\u2013 a relevant advancement over the core concept of cleanliness.\\u201d<br><br>On the recently launched film, Anu Joseph, Chief Creative Officer, Creativeland Asia said, \\u201cThe \\u2018symphony of sneezes and scratches\\u2019 was a great way of driving home the point of allergies coming in the way of a child\\u2019s interests and efforts. It also stays true to the brand philosophy of \\u2018Soch ke banaya hai\\u2019.\\u201d<br> <br>The film begins in a school auditorium where the school band has gathered to practice in front of the music teacher and school principal. They are about to begin their performance when a boy starts itching a rash on his arm. Another kid starts sneezing. Soon we see the whole band sneezing and scratching through their performance. One kid who isn\\u2019t affected by the infection expresses his concern by&nbsp;saying that they cannot succeed if they continue sneezing and scratching. 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Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! The series features India, its diverse landscapes and wildlife prominently across several episodes.<br>The special line-up further includes popular shows, like Bang Goes the Theory, Factomania, Nature\\u2019s Greatest Dancers, Nature\\u2019s Weirdest Events, Generation Earth, Weird Wonders of the World and many more. It truly is going to be the best of this beautiful world on \\u2018Best of 2017\\u2019.","social_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69781,"phototitle":"","photopath":"1513577463_giw7zE_big_(8).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62579,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87648,"title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"19:44:24","url":"","meta_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","meta_desc":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","social_summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","web_exclusive":0,"author_type":2,"description":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney\\u2019s The Jungle Book, Minions and Mad Max Fury Road.<br><br>Featuring 100 prizes across 100 blockbusters over 100 days, this watch and win contest gives viewers a chance to win exciting prizes like smartphones, laptops, HD TVs, Macbooks, Playstations, Cars, bikes and lots more by answering simple questions.<br><br>Vivek Srivastava, EVP &amp; Head Entertainment Cluster -- TIMES NETWORK, said, \\u201cOver the years, 100 Mania has grown from strength to strength and the 5th season promises a higher dose of adrenalin-pumping blockbuster titles coupled with even bigger gratifications. I\\u2019m sure this season\\u2019s interesting proposition of #StopDreamingAndStartWinning will rob movie buffs of their sleep and induce them to stay glued to their screens, making 100 Mania a huge success.\\u201d","social_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69769,"phototitle":"","photopath":"1513347197_rP23tE_big(52).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62582,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87647,"title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:47:56","url":"","meta_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","meta_desc":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","social_summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","web_exclusive":0,"author_type":2,"description":"Firstpost Studio, launched at the iMedia Brand Summit 2017, announced its premier web-series \\u20189 Months\\u2019 \\u2013 India\\u2019s first and only comprehensive web-series on pregnancy in September 2017. Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. 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1/4 ErrorException in 316739352f3ce57d2b16a0b9ad52ae4c14befb8a.php line 20: Invalid argument supplied for foreach()

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With a vision to cement Mixed Martial Arts\\u2019 position as a mainstream sport with mass appeal in the global sports fraternity, MTV has acquired the exclusive broadcast and digital rights for MTV Super Fight League 2018 across India. MTV Super Fight League will be exclusively aired on MTV February 2018 onwards.<br><br>Having garnered over a whopping 100 million views in five years for 67 live televised events, Super Fight League is ranked as the third biggest Mixed Martial Arts brand in the world and second most watched sport in India after cricket apart from being the fastest growing combat sport. The franchise-based league that is being organized in association with the All-India Martial Arts Association (AIMMAA) will entail prize money of INR 4 crores as well as 96 players and 8 teams as listed below \\u2013<div><br><\\/div><div><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1513587379_W7gOyu_table.jpg\\"><br><br>Commenting on the association with Super Fight League, Raj Nayak, COO, Viacom18 said, \\u201cMixed Martial Arts is a niche sport in India but one that\\u2019s gaining a lot of popularity. Through MTV\\u2019s association with Super Fight League we aim to popularize the sport and make it accessible to a much larger audience than it currently enjoys - the youth of India. We see a lot of potential in the sport and hope for a longstanding association with the league.\\u201d<br><br>Bill Dosanjh, SFL\\u2019s CEO &amp; Founder said, \\u201cMTV is the channel that resonates strongly with the youth of today and this association will help build the sport amongst the millennial generation and more participation from the youth. Having MTV as the broadcast partner will further augment our endeavour to reach the core population of India and make Super Fight League a name to reckon with in the MMA fraternity in India. On the investment side, we have spent almost Rs. 250 crores in the last five years and we are looking to invest a further Rs. 200 crores over the next three years.\\u201d<br><br>Biggest Asian athlete and two-time world champion Amir Khan said, \\u201cIndia is seeing a progressive change with the focus shifting towards alternate sports. The MTV backing will provide the right ecosystem for the action sport to enter the mainstream population of the country and give it that universal appeal.\\u201d<br><br>Ferzad Palia, Head - Youth, Music and English Entertainment, Viacom18 said, \\u201cThe Indian youth is always looking out for something new and exciting, and when it comes to sports, they\\u2019re exploring avenues beyond cricket. Mixed Martial Arts is a form of sport that not only enables one to learn the tricks of self- defense but instills great confidence in those getting into the ring. Since our target group, the youth of the country is constantly looking for something to inspire them, this is a great opportunity for them to learn. MTV Super Fight League is going to be a platform for young people to discover an exciting sport where they will learn that fighting is not just about being strong but also about being fit and being smart.\\u201d<br><br>The second season of the leading MMA league will be conducted at MTV SFL Arena, Famous Studios, Mahalaxmi, Mumbai from February 9, 2018 to March 17, 2018.<\\/div>","social_title":"MTV Enters Sports Broadcasting, Inks High-Value Deal With Super Fight League","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69786,"phototitle":"","photopath":"1513587314_cds6K3_big_(12).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62602,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87667,"title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","summary":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"13:31:00","url":"","meta_title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","meta_desc":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","social_summary":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","web_exclusive":0,"author_type":2,"description":"The fall of December month holds a very special place in minds of people across the world. It is a month for celebrating Christmas which is empty without the mention of Santa Clause. Kerala\'s &nbsp;media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause. <br><br><div>The name is derived from malyalee habit of coining malyalam version of english names such as Anto becomes Anappan , Joseph becomes Joppan, even in ISL, Iain Hume \\u2013 striker Kerala blaster is fondly called by malyalees as Humettan. The character Santappan is clad in Mundu and has typical mallu traits. <br><br><\\/div><div>Riffing on the old Christmas carol \\u2018Santa Claus\\u2019 is coming to town the campaign shows planners what would happen if Santa came early to Kerala and spent some time with malayalees to find out what\\u2019s on their Christmas wish list and comes to a conclusion that mathrubhumi group is the best platform for media planners \\/ advertisers to choose for their brands to advertise with. <br><br><\\/div><div>The objective of the new ad campaign is to show media planners \\/ advertisers that apart from mathrubhumi strength in individual platforms, it also has the advantage of offering integrated solutions to clients. Each of the advertisement is a depiction about the advantage of that media vehicle, it also has a combined ad which talks about \\u201cThe Santappan Plan\\u201d which allows a client to get a customised mix of channels as an integrated media solution plan for Kerala during Christmas season. <br><br><\\/div><div>Kamal Krishnan PS, National Head \\u2013 Integrated Media Solutions, Mathrubhumi said \\u201cThis year our Christmas campaign will serve the advertisers with a more personalised brand experience than ever before, the character Santappan will give a first-hand experience to the clients by way of giving an outside perspective and offering desired integrated solutions which will optimise desired responses to advertising by optimising the strength of the group\\u201d. <br><br><\\/div><div>The new communication campaign has a series of 7 ads featuring various verticals of mathrubhumi group which include MB daily, Club FM, MB News, Kappa TV, Red Mic Events, Grihalakshmi, Yathra, and Arogyamasik magazines, Mathrubhumi.com which will be promoted in trade media (Print &amp; online).<\\/div>","social_title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69785,"phototitle":"","photopath":"1513584042_jcwhQB_big_(11).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62601,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87661,"title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"11:57:27","url":"","meta_title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","meta_desc":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","social_summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","web_exclusive":0,"author_type":2,"description":"Godrej Appliances, a division of Godrej &amp; Boyce Mfg, one of India\\u2019s largest Home Appliances companies released a new television commercial for the Godrej Eon Front Load Washing Machine. The film is an extension of the brand\\u2019s promise \\u201cSoch ke banaya hai\\u201d brought alive by the primary insight - \\u201ccleans what you see and what you don\\u2019t\\u201d. Conceptualized by Creativeland Asia, the TVC emphasizes on the new feature i.e. allergy protect mode, which helps remove allergens and bacteria along with stains.<br><br>About the film, Swati Rathi, Marketing Head, Godrej Appliances said, \\u201cAt Godrej Appliances, we consistently upgrade &amp; develop our product portfolio to cater to the evolving needs of customers. In line with this, we have introduced the Godrej Eon Front Load Washing Machine with features that resonate well with our core brand values of being thoughtful and innovative. In our new commercial, we are communicating the allergy protect mode \\u2013 a relevant advancement over the core concept of cleanliness.\\u201d<br><br>On the recently launched film, Anu Joseph, Chief Creative Officer, Creativeland Asia said, \\u201cThe \\u2018symphony of sneezes and scratches\\u2019 was a great way of driving home the point of allergies coming in the way of a child\\u2019s interests and efforts. It also stays true to the brand philosophy of \\u2018Soch ke banaya hai\\u2019.\\u201d<br> <br>The film begins in a school auditorium where the school band has gathered to practice in front of the music teacher and school principal. They are about to begin their performance when a boy starts itching a rash on his arm. Another kid starts sneezing. Soon we see the whole band sneezing and scratching through their performance. One kid who isn\\u2019t affected by the infection expresses his concern by&nbsp;saying that they cannot succeed if they continue sneezing and scratching. The film then shows how the new Godrej Eon Front Load Washing Machine\\u2019s allergy protect mode gets rid of invisible allergens and bacteria as well as stains.","social_title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69782,"phototitle":"","photopath":"1513578152_0jT0qb_big_(9).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62595,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87645,"title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","summary":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:03:03","url":"","meta_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","meta_desc":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","social_summary":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","web_exclusive":0,"author_type":2,"description":"While we brace ourselves for the New Year, it\\u2019s also time to look at what made 2017 memorable. Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! The series features India, its diverse landscapes and wildlife prominently across several episodes.<br>The special line-up further includes popular shows, like Bang Goes the Theory, Factomania, Nature\\u2019s Greatest Dancers, Nature\\u2019s Weirdest Events, Generation Earth, Weird Wonders of the World and many more. It truly is going to be the best of this beautiful world on \\u2018Best of 2017\\u2019.","social_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69781,"phototitle":"","photopath":"1513577463_giw7zE_big_(8).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62579,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87648,"title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"19:44:24","url":"","meta_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","meta_desc":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","social_summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","web_exclusive":0,"author_type":2,"description":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney\\u2019s The Jungle Book, Minions and Mad Max Fury Road.<br><br>Featuring 100 prizes across 100 blockbusters over 100 days, this watch and win contest gives viewers a chance to win exciting prizes like smartphones, laptops, HD TVs, Macbooks, Playstations, Cars, bikes and lots more by answering simple questions.<br><br>Vivek Srivastava, EVP &amp; Head Entertainment Cluster -- TIMES NETWORK, said, \\u201cOver the years, 100 Mania has grown from strength to strength and the 5th season promises a higher dose of adrenalin-pumping blockbuster titles coupled with even bigger gratifications. I\\u2019m sure this season\\u2019s interesting proposition of #StopDreamingAndStartWinning will rob movie buffs of their sleep and induce them to stay glued to their screens, making 100 Mania a huge success.\\u201d","social_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69769,"phototitle":"","photopath":"1513347197_rP23tE_big(52).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62582,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87647,"title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:47:56","url":"","meta_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","meta_desc":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","social_summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","web_exclusive":0,"author_type":2,"description":"Firstpost Studio, launched at the iMedia Brand Summit 2017, announced its premier web-series \\u20189 Months\\u2019 \\u2013 India\\u2019s first and only comprehensive web-series on pregnancy in September 2017. Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. This is also a very impactful business model.\\u201d","social_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69768,"phototitle":"","photopath":"1513343847_magyuj_big(51).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62581,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"}]', 'ArrTageListing' => object(stdClass), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/advertising/iaa-india-chapter-announces-2nd-edition-of-iaa-leadership-awards_54496.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => object(stdClass), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => false, '__currentLoopData' => array(object(stdClass), object(stdClass), object(stdClass)), 'loop' => null), 'obLevel' => 2, '__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'IAA - India Chapter announces 2nd edition of IAA Leadership Awards', 'ogtitel' => 'IAA - India Chapter announces 2nd edition of IAA Leadership Awards', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_54490.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_54490.jpg', 'ogurl' => 'http://www.exchange4media.com/Advertising/IAA---India-Chapter-announces-2nd-edition-of-IAA-Leadership-Awards_54496.html', 'canonical' => 'http://www.exchange4media.com/Advertising/IAA---India-Chapter-announces-2nd-edition-of-IAA-Leadership-Awards_54496.html', 'metadescription' => 'The Awards recognise excellence in marketing, advertising & media across 12 industry categories. The Awards ceremony will be held in Mumbai on March 1, 2014', 'ogdescription' => 'The Awards recognise excellence in marketing, advertising & media across 12 industry categories. The Awards ceremony will be held in Mumbai on March 1, 2014', 'metatag' => 'Manish Tewari,IAA Leadership Awards,International Advertising Association', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87668,"title":"MTV Enters Sports Broadcasting, Inks High-Value Deal With Super Fight League","summary":"MTV acquires exclusive broadcast and digital rights for Season 2 of Super Fight League ","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"14:25:23","url":"","meta_title":"MTV Enters Sports Broadcasting, Inks High-Value Deal With Super Fight League","meta_desc":"MTV acquires exclusive broadcast and digital rights for Season 2 of Super Fight League ","social_summary":"MTV acquires exclusive broadcast and digital rights for Season 2 of Super Fight League ","web_exclusive":0,"author_type":2,"description":"MTV, India\\u2019s No. 1 Youth Brand will be bringing the second season of Super Fight League (SFL), the world\\u2019s first mixed martial arts tournament, promoted by British businessman and sports enthusiast Bill Dosanjh and British professional boxer and two-time world champion Amir Khan. With a vision to cement Mixed Martial Arts\\u2019 position as a mainstream sport with mass appeal in the global sports fraternity, MTV has acquired the exclusive broadcast and digital rights for MTV Super Fight League 2018 across India. MTV Super Fight League will be exclusively aired on MTV February 2018 onwards.<br><br>Having garnered over a whopping 100 million views in five years for 67 live televised events, Super Fight League is ranked as the third biggest Mixed Martial Arts brand in the world and second most watched sport in India after cricket apart from being the fastest growing combat sport. The franchise-based league that is being organized in association with the All-India Martial Arts Association (AIMMAA) will entail prize money of INR 4 crores as well as 96 players and 8 teams as listed below \\u2013<div><br><\\/div><div><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1513587379_W7gOyu_table.jpg\\"><br><br>Commenting on the association with Super Fight League, Raj Nayak, COO, Viacom18 said, \\u201cMixed Martial Arts is a niche sport in India but one that\\u2019s gaining a lot of popularity. Through MTV\\u2019s association with Super Fight League we aim to popularize the sport and make it accessible to a much larger audience than it currently enjoys - the youth of India. We see a lot of potential in the sport and hope for a longstanding association with the league.\\u201d<br><br>Bill Dosanjh, SFL\\u2019s CEO &amp; Founder said, \\u201cMTV is the channel that resonates strongly with the youth of today and this association will help build the sport amongst the millennial generation and more participation from the youth. Having MTV as the broadcast partner will further augment our endeavour to reach the core population of India and make Super Fight League a name to reckon with in the MMA fraternity in India. On the investment side, we have spent almost Rs. 250 crores in the last five years and we are looking to invest a further Rs. 200 crores over the next three years.\\u201d<br><br>Biggest Asian athlete and two-time world champion Amir Khan said, \\u201cIndia is seeing a progressive change with the focus shifting towards alternate sports. The MTV backing will provide the right ecosystem for the action sport to enter the mainstream population of the country and give it that universal appeal.\\u201d<br><br>Ferzad Palia, Head - Youth, Music and English Entertainment, Viacom18 said, \\u201cThe Indian youth is always looking out for something new and exciting, and when it comes to sports, they\\u2019re exploring avenues beyond cricket. Mixed Martial Arts is a form of sport that not only enables one to learn the tricks of self- defense but instills great confidence in those getting into the ring. Since our target group, the youth of the country is constantly looking for something to inspire them, this is a great opportunity for them to learn. MTV Super Fight League is going to be a platform for young people to discover an exciting sport where they will learn that fighting is not just about being strong but also about being fit and being smart.\\u201d<br><br>The second season of the leading MMA league will be conducted at MTV SFL Arena, Famous Studios, Mahalaxmi, Mumbai from February 9, 2018 to March 17, 2018.<\\/div>","social_title":"MTV Enters Sports Broadcasting, Inks High-Value Deal With Super Fight League","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69786,"phototitle":"","photopath":"1513587314_cds6K3_big_(12).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62602,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87667,"title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","summary":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"13:31:00","url":"","meta_title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","meta_desc":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","social_summary":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","web_exclusive":0,"author_type":2,"description":"The fall of December month holds a very special place in minds of people across the world. It is a month for celebrating Christmas which is empty without the mention of Santa Clause. Kerala\'s &nbsp;media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause. <br><br><div>The name is derived from malyalee habit of coining malyalam version of english names such as Anto becomes Anappan , Joseph becomes Joppan, even in ISL, Iain Hume \\u2013 striker Kerala blaster is fondly called by malyalees as Humettan. The character Santappan is clad in Mundu and has typical mallu traits. <br><br><\\/div><div>Riffing on the old Christmas carol \\u2018Santa Claus\\u2019 is coming to town the campaign shows planners what would happen if Santa came early to Kerala and spent some time with malayalees to find out what\\u2019s on their Christmas wish list and comes to a conclusion that mathrubhumi group is the best platform for media planners \\/ advertisers to choose for their brands to advertise with. <br><br><\\/div><div>The objective of the new ad campaign is to show media planners \\/ advertisers that apart from mathrubhumi strength in individual platforms, it also has the advantage of offering integrated solutions to clients. Each of the advertisement is a depiction about the advantage of that media vehicle, it also has a combined ad which talks about \\u201cThe Santappan Plan\\u201d which allows a client to get a customised mix of channels as an integrated media solution plan for Kerala during Christmas season. <br><br><\\/div><div>Kamal Krishnan PS, National Head \\u2013 Integrated Media Solutions, Mathrubhumi said \\u201cThis year our Christmas campaign will serve the advertisers with a more personalised brand experience than ever before, the character Santappan will give a first-hand experience to the clients by way of giving an outside perspective and offering desired integrated solutions which will optimise desired responses to advertising by optimising the strength of the group\\u201d. <br><br><\\/div><div>The new communication campaign has a series of 7 ads featuring various verticals of mathrubhumi group which include MB daily, Club FM, MB News, Kappa TV, Red Mic Events, Grihalakshmi, Yathra, and Arogyamasik magazines, Mathrubhumi.com which will be promoted in trade media (Print &amp; online).<\\/div>","social_title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69785,"phototitle":"","photopath":"1513584042_jcwhQB_big_(11).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62601,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87661,"title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"11:57:27","url":"","meta_title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","meta_desc":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","social_summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","web_exclusive":0,"author_type":2,"description":"Godrej Appliances, a division of Godrej &amp; Boyce Mfg, one of India\\u2019s largest Home Appliances companies released a new television commercial for the Godrej Eon Front Load Washing Machine. The film is an extension of the brand\\u2019s promise \\u201cSoch ke banaya hai\\u201d brought alive by the primary insight - \\u201ccleans what you see and what you don\\u2019t\\u201d. Conceptualized by Creativeland Asia, the TVC emphasizes on the new feature i.e. allergy protect mode, which helps remove allergens and bacteria along with stains.<br><br>About the film, Swati Rathi, Marketing Head, Godrej Appliances said, \\u201cAt Godrej Appliances, we consistently upgrade &amp; develop our product portfolio to cater to the evolving needs of customers. In line with this, we have introduced the Godrej Eon Front Load Washing Machine with features that resonate well with our core brand values of being thoughtful and innovative. In our new commercial, we are communicating the allergy protect mode \\u2013 a relevant advancement over the core concept of cleanliness.\\u201d<br><br>On the recently launched film, Anu Joseph, Chief Creative Officer, Creativeland Asia said, \\u201cThe \\u2018symphony of sneezes and scratches\\u2019 was a great way of driving home the point of allergies coming in the way of a child\\u2019s interests and efforts. It also stays true to the brand philosophy of \\u2018Soch ke banaya hai\\u2019.\\u201d<br> <br>The film begins in a school auditorium where the school band has gathered to practice in front of the music teacher and school principal. They are about to begin their performance when a boy starts itching a rash on his arm. Another kid starts sneezing. Soon we see the whole band sneezing and scratching through their performance. One kid who isn\\u2019t affected by the infection expresses his concern by&nbsp;saying that they cannot succeed if they continue sneezing and scratching. 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Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! The series features India, its diverse landscapes and wildlife prominently across several episodes.<br>The special line-up further includes popular shows, like Bang Goes the Theory, Factomania, Nature\\u2019s Greatest Dancers, Nature\\u2019s Weirdest Events, Generation Earth, Weird Wonders of the World and many more. It truly is going to be the best of this beautiful world on \\u2018Best of 2017\\u2019.","social_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69781,"phototitle":"","photopath":"1513577463_giw7zE_big_(8).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62579,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87648,"title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"19:44:24","url":"","meta_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","meta_desc":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","social_summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","web_exclusive":0,"author_type":2,"description":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney\\u2019s The Jungle Book, Minions and Mad Max Fury Road.<br><br>Featuring 100 prizes across 100 blockbusters over 100 days, this watch and win contest gives viewers a chance to win exciting prizes like smartphones, laptops, HD TVs, Macbooks, Playstations, Cars, bikes and lots more by answering simple questions.<br><br>Vivek Srivastava, EVP &amp; Head Entertainment Cluster -- TIMES NETWORK, said, \\u201cOver the years, 100 Mania has grown from strength to strength and the 5th season promises a higher dose of adrenalin-pumping blockbuster titles coupled with even bigger gratifications. I\\u2019m sure this season\\u2019s interesting proposition of #StopDreamingAndStartWinning will rob movie buffs of their sleep and induce them to stay glued to their screens, making 100 Mania a huge success.\\u201d","social_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69769,"phototitle":"","photopath":"1513347197_rP23tE_big(52).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62582,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87647,"title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:47:56","url":"","meta_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","meta_desc":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","social_summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","web_exclusive":0,"author_type":2,"description":"Firstpost Studio, launched at the iMedia Brand Summit 2017, announced its premier web-series \\u20189 Months\\u2019 \\u2013 India\\u2019s first and only comprehensive web-series on pregnancy in September 2017. Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. 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With a vision to cement Mixed Martial Arts\\u2019 position as a mainstream sport with mass appeal in the global sports fraternity, MTV has acquired the exclusive broadcast and digital rights for MTV Super Fight League 2018 across India. MTV Super Fight League will be exclusively aired on MTV February 2018 onwards.<br><br>Having garnered over a whopping 100 million views in five years for 67 live televised events, Super Fight League is ranked as the third biggest Mixed Martial Arts brand in the world and second most watched sport in India after cricket apart from being the fastest growing combat sport. The franchise-based league that is being organized in association with the All-India Martial Arts Association (AIMMAA) will entail prize money of INR 4 crores as well as 96 players and 8 teams as listed below \\u2013<div><br><\\/div><div><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1513587379_W7gOyu_table.jpg\\"><br><br>Commenting on the association with Super Fight League, Raj Nayak, COO, Viacom18 said, \\u201cMixed Martial Arts is a niche sport in India but one that\\u2019s gaining a lot of popularity. Through MTV\\u2019s association with Super Fight League we aim to popularize the sport and make it accessible to a much larger audience than it currently enjoys - the youth of India. We see a lot of potential in the sport and hope for a longstanding association with the league.\\u201d<br><br>Bill Dosanjh, SFL\\u2019s CEO &amp; Founder said, \\u201cMTV is the channel that resonates strongly with the youth of today and this association will help build the sport amongst the millennial generation and more participation from the youth. Having MTV as the broadcast partner will further augment our endeavour to reach the core population of India and make Super Fight League a name to reckon with in the MMA fraternity in India. On the investment side, we have spent almost Rs. 250 crores in the last five years and we are looking to invest a further Rs. 200 crores over the next three years.\\u201d<br><br>Biggest Asian athlete and two-time world champion Amir Khan said, \\u201cIndia is seeing a progressive change with the focus shifting towards alternate sports. The MTV backing will provide the right ecosystem for the action sport to enter the mainstream population of the country and give it that universal appeal.\\u201d<br><br>Ferzad Palia, Head - Youth, Music and English Entertainment, Viacom18 said, \\u201cThe Indian youth is always looking out for something new and exciting, and when it comes to sports, they\\u2019re exploring avenues beyond cricket. Mixed Martial Arts is a form of sport that not only enables one to learn the tricks of self- defense but instills great confidence in those getting into the ring. Since our target group, the youth of the country is constantly looking for something to inspire them, this is a great opportunity for them to learn. MTV Super Fight League is going to be a platform for young people to discover an exciting sport where they will learn that fighting is not just about being strong but also about being fit and being smart.\\u201d<br><br>The second season of the leading MMA league will be conducted at MTV SFL Arena, Famous Studios, Mahalaxmi, Mumbai from February 9, 2018 to March 17, 2018.<\\/div>","social_title":"MTV Enters Sports Broadcasting, Inks High-Value Deal With Super Fight League","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69786,"phototitle":"","photopath":"1513587314_cds6K3_big_(12).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62602,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87667,"title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","summary":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"13:31:00","url":"","meta_title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","meta_desc":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","social_summary":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","web_exclusive":0,"author_type":2,"description":"The fall of December month holds a very special place in minds of people across the world. It is a month for celebrating Christmas which is empty without the mention of Santa Clause. Kerala\'s &nbsp;media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause. <br><br><div>The name is derived from malyalee habit of coining malyalam version of english names such as Anto becomes Anappan , Joseph becomes Joppan, even in ISL, Iain Hume \\u2013 striker Kerala blaster is fondly called by malyalees as Humettan. The character Santappan is clad in Mundu and has typical mallu traits. <br><br><\\/div><div>Riffing on the old Christmas carol \\u2018Santa Claus\\u2019 is coming to town the campaign shows planners what would happen if Santa came early to Kerala and spent some time with malayalees to find out what\\u2019s on their Christmas wish list and comes to a conclusion that mathrubhumi group is the best platform for media planners \\/ advertisers to choose for their brands to advertise with. <br><br><\\/div><div>The objective of the new ad campaign is to show media planners \\/ advertisers that apart from mathrubhumi strength in individual platforms, it also has the advantage of offering integrated solutions to clients. Each of the advertisement is a depiction about the advantage of that media vehicle, it also has a combined ad which talks about \\u201cThe Santappan Plan\\u201d which allows a client to get a customised mix of channels as an integrated media solution plan for Kerala during Christmas season. <br><br><\\/div><div>Kamal Krishnan PS, National Head \\u2013 Integrated Media Solutions, Mathrubhumi said \\u201cThis year our Christmas campaign will serve the advertisers with a more personalised brand experience than ever before, the character Santappan will give a first-hand experience to the clients by way of giving an outside perspective and offering desired integrated solutions which will optimise desired responses to advertising by optimising the strength of the group\\u201d. <br><br><\\/div><div>The new communication campaign has a series of 7 ads featuring various verticals of mathrubhumi group which include MB daily, Club FM, MB News, Kappa TV, Red Mic Events, Grihalakshmi, Yathra, and Arogyamasik magazines, Mathrubhumi.com which will be promoted in trade media (Print &amp; online).<\\/div>","social_title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69785,"phototitle":"","photopath":"1513584042_jcwhQB_big_(11).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62601,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87661,"title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"11:57:27","url":"","meta_title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","meta_desc":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","social_summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","web_exclusive":0,"author_type":2,"description":"Godrej Appliances, a division of Godrej &amp; Boyce Mfg, one of India\\u2019s largest Home Appliances companies released a new television commercial for the Godrej Eon Front Load Washing Machine. The film is an extension of the brand\\u2019s promise \\u201cSoch ke banaya hai\\u201d brought alive by the primary insight - \\u201ccleans what you see and what you don\\u2019t\\u201d. Conceptualized by Creativeland Asia, the TVC emphasizes on the new feature i.e. allergy protect mode, which helps remove allergens and bacteria along with stains.<br><br>About the film, Swati Rathi, Marketing Head, Godrej Appliances said, \\u201cAt Godrej Appliances, we consistently upgrade &amp; develop our product portfolio to cater to the evolving needs of customers. In line with this, we have introduced the Godrej Eon Front Load Washing Machine with features that resonate well with our core brand values of being thoughtful and innovative. In our new commercial, we are communicating the allergy protect mode \\u2013 a relevant advancement over the core concept of cleanliness.\\u201d<br><br>On the recently launched film, Anu Joseph, Chief Creative Officer, Creativeland Asia said, \\u201cThe \\u2018symphony of sneezes and scratches\\u2019 was a great way of driving home the point of allergies coming in the way of a child\\u2019s interests and efforts. It also stays true to the brand philosophy of \\u2018Soch ke banaya hai\\u2019.\\u201d<br> <br>The film begins in a school auditorium where the school band has gathered to practice in front of the music teacher and school principal. They are about to begin their performance when a boy starts itching a rash on his arm. Another kid starts sneezing. Soon we see the whole band sneezing and scratching through their performance. One kid who isn\\u2019t affected by the infection expresses his concern by&nbsp;saying that they cannot succeed if they continue sneezing and scratching. 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Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! The series features India, its diverse landscapes and wildlife prominently across several episodes.<br>The special line-up further includes popular shows, like Bang Goes the Theory, Factomania, Nature\\u2019s Greatest Dancers, Nature\\u2019s Weirdest Events, Generation Earth, Weird Wonders of the World and many more. It truly is going to be the best of this beautiful world on \\u2018Best of 2017\\u2019.","social_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69781,"phototitle":"","photopath":"1513577463_giw7zE_big_(8).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62579,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87648,"title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"19:44:24","url":"","meta_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","meta_desc":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","social_summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","web_exclusive":0,"author_type":2,"description":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney\\u2019s The Jungle Book, Minions and Mad Max Fury Road.<br><br>Featuring 100 prizes across 100 blockbusters over 100 days, this watch and win contest gives viewers a chance to win exciting prizes like smartphones, laptops, HD TVs, Macbooks, Playstations, Cars, bikes and lots more by answering simple questions.<br><br>Vivek Srivastava, EVP &amp; Head Entertainment Cluster -- TIMES NETWORK, said, \\u201cOver the years, 100 Mania has grown from strength to strength and the 5th season promises a higher dose of adrenalin-pumping blockbuster titles coupled with even bigger gratifications. I\\u2019m sure this season\\u2019s interesting proposition of #StopDreamingAndStartWinning will rob movie buffs of their sleep and induce them to stay glued to their screens, making 100 Mania a huge success.\\u201d","social_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69769,"phototitle":"","photopath":"1513347197_rP23tE_big(52).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62582,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87647,"title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:47:56","url":"","meta_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","meta_desc":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","social_summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","web_exclusive":0,"author_type":2,"description":"Firstpost Studio, launched at the iMedia Brand Summit 2017, announced its premier web-series \\u20189 Months\\u2019 \\u2013 India\\u2019s first and only comprehensive web-series on pregnancy in September 2017. Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. This is also a very impactful business model.\\u201d","social_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69768,"phototitle":"","photopath":"1513343847_magyuj_big(51).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62581,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"}]', 'ArrTageListing' => object(stdClass), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/advertising/iaa-india-chapter-announces-2nd-edition-of-iaa-leadership-awards_54496.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => object(stdClass), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => false, '__currentLoopData' => array(object(stdClass), object(stdClass), object(stdClass)), 'loop' => null)) in CompilerEngine.php line 59
  5. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/layouts/header.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 1, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'IAA - India Chapter announces 2nd edition of IAA Leadership Awards', 'ogtitel' => 'IAA - India Chapter announces 2nd edition of IAA Leadership Awards', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_54490.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_54490.jpg', 'ogurl' => 'http://www.exchange4media.com/Advertising/IAA---India-Chapter-announces-2nd-edition-of-IAA-Leadership-Awards_54496.html', 'canonical' => 'http://www.exchange4media.com/Advertising/IAA---India-Chapter-announces-2nd-edition-of-IAA-Leadership-Awards_54496.html', 'metadescription' => 'The Awards recognise excellence in marketing, advertising & media across 12 industry categories. The Awards ceremony will be held in Mumbai on March 1, 2014', 'ogdescription' => 'The Awards recognise excellence in marketing, advertising & media across 12 industry categories. 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With a vision to cement Mixed Martial Arts\\u2019 position as a mainstream sport with mass appeal in the global sports fraternity, MTV has acquired the exclusive broadcast and digital rights for MTV Super Fight League 2018 across India. MTV Super Fight League will be exclusively aired on MTV February 2018 onwards.<br><br>Having garnered over a whopping 100 million views in five years for 67 live televised events, Super Fight League is ranked as the third biggest Mixed Martial Arts brand in the world and second most watched sport in India after cricket apart from being the fastest growing combat sport. The franchise-based league that is being organized in association with the All-India Martial Arts Association (AIMMAA) will entail prize money of INR 4 crores as well as 96 players and 8 teams as listed below \\u2013<div><br><\\/div><div><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1513587379_W7gOyu_table.jpg\\"><br><br>Commenting on the association with Super Fight League, Raj Nayak, COO, Viacom18 said, \\u201cMixed Martial Arts is a niche sport in India but one that\\u2019s gaining a lot of popularity. Through MTV\\u2019s association with Super Fight League we aim to popularize the sport and make it accessible to a much larger audience than it currently enjoys - the youth of India. We see a lot of potential in the sport and hope for a longstanding association with the league.\\u201d<br><br>Bill Dosanjh, SFL\\u2019s CEO &amp; Founder said, \\u201cMTV is the channel that resonates strongly with the youth of today and this association will help build the sport amongst the millennial generation and more participation from the youth. Having MTV as the broadcast partner will further augment our endeavour to reach the core population of India and make Super Fight League a name to reckon with in the MMA fraternity in India. On the investment side, we have spent almost Rs. 250 crores in the last five years and we are looking to invest a further Rs. 200 crores over the next three years.\\u201d<br><br>Biggest Asian athlete and two-time world champion Amir Khan said, \\u201cIndia is seeing a progressive change with the focus shifting towards alternate sports. The MTV backing will provide the right ecosystem for the action sport to enter the mainstream population of the country and give it that universal appeal.\\u201d<br><br>Ferzad Palia, Head - Youth, Music and English Entertainment, Viacom18 said, \\u201cThe Indian youth is always looking out for something new and exciting, and when it comes to sports, they\\u2019re exploring avenues beyond cricket. Mixed Martial Arts is a form of sport that not only enables one to learn the tricks of self- defense but instills great confidence in those getting into the ring. Since our target group, the youth of the country is constantly looking for something to inspire them, this is a great opportunity for them to learn. MTV Super Fight League is going to be a platform for young people to discover an exciting sport where they will learn that fighting is not just about being strong but also about being fit and being smart.\\u201d<br><br>The second season of the leading MMA league will be conducted at MTV SFL Arena, Famous Studios, Mahalaxmi, Mumbai from February 9, 2018 to March 17, 2018.<\\/div>","social_title":"MTV Enters Sports Broadcasting, Inks High-Value Deal With Super Fight League","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69786,"phototitle":"","photopath":"1513587314_cds6K3_big_(12).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62602,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87667,"title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","summary":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"13:31:00","url":"","meta_title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","meta_desc":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","social_summary":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","web_exclusive":0,"author_type":2,"description":"The fall of December month holds a very special place in minds of people across the world. It is a month for celebrating Christmas which is empty without the mention of Santa Clause. Kerala\'s &nbsp;media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause. <br><br><div>The name is derived from malyalee habit of coining malyalam version of english names such as Anto becomes Anappan , Joseph becomes Joppan, even in ISL, Iain Hume \\u2013 striker Kerala blaster is fondly called by malyalees as Humettan. The character Santappan is clad in Mundu and has typical mallu traits. <br><br><\\/div><div>Riffing on the old Christmas carol \\u2018Santa Claus\\u2019 is coming to town the campaign shows planners what would happen if Santa came early to Kerala and spent some time with malayalees to find out what\\u2019s on their Christmas wish list and comes to a conclusion that mathrubhumi group is the best platform for media planners \\/ advertisers to choose for their brands to advertise with. <br><br><\\/div><div>The objective of the new ad campaign is to show media planners \\/ advertisers that apart from mathrubhumi strength in individual platforms, it also has the advantage of offering integrated solutions to clients. Each of the advertisement is a depiction about the advantage of that media vehicle, it also has a combined ad which talks about \\u201cThe Santappan Plan\\u201d which allows a client to get a customised mix of channels as an integrated media solution plan for Kerala during Christmas season. <br><br><\\/div><div>Kamal Krishnan PS, National Head \\u2013 Integrated Media Solutions, Mathrubhumi said \\u201cThis year our Christmas campaign will serve the advertisers with a more personalised brand experience than ever before, the character Santappan will give a first-hand experience to the clients by way of giving an outside perspective and offering desired integrated solutions which will optimise desired responses to advertising by optimising the strength of the group\\u201d. <br><br><\\/div><div>The new communication campaign has a series of 7 ads featuring various verticals of mathrubhumi group which include MB daily, Club FM, MB News, Kappa TV, Red Mic Events, Grihalakshmi, Yathra, and Arogyamasik magazines, Mathrubhumi.com which will be promoted in trade media (Print &amp; online).<\\/div>","social_title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69785,"phototitle":"","photopath":"1513584042_jcwhQB_big_(11).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62601,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87661,"title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"11:57:27","url":"","meta_title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","meta_desc":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","social_summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","web_exclusive":0,"author_type":2,"description":"Godrej Appliances, a division of Godrej &amp; Boyce Mfg, one of India\\u2019s largest Home Appliances companies released a new television commercial for the Godrej Eon Front Load Washing Machine. The film is an extension of the brand\\u2019s promise \\u201cSoch ke banaya hai\\u201d brought alive by the primary insight - \\u201ccleans what you see and what you don\\u2019t\\u201d. Conceptualized by Creativeland Asia, the TVC emphasizes on the new feature i.e. allergy protect mode, which helps remove allergens and bacteria along with stains.<br><br>About the film, Swati Rathi, Marketing Head, Godrej Appliances said, \\u201cAt Godrej Appliances, we consistently upgrade &amp; develop our product portfolio to cater to the evolving needs of customers. In line with this, we have introduced the Godrej Eon Front Load Washing Machine with features that resonate well with our core brand values of being thoughtful and innovative. In our new commercial, we are communicating the allergy protect mode \\u2013 a relevant advancement over the core concept of cleanliness.\\u201d<br><br>On the recently launched film, Anu Joseph, Chief Creative Officer, Creativeland Asia said, \\u201cThe \\u2018symphony of sneezes and scratches\\u2019 was a great way of driving home the point of allergies coming in the way of a child\\u2019s interests and efforts. It also stays true to the brand philosophy of \\u2018Soch ke banaya hai\\u2019.\\u201d<br> <br>The film begins in a school auditorium where the school band has gathered to practice in front of the music teacher and school principal. They are about to begin their performance when a boy starts itching a rash on his arm. Another kid starts sneezing. Soon we see the whole band sneezing and scratching through their performance. One kid who isn\\u2019t affected by the infection expresses his concern by&nbsp;saying that they cannot succeed if they continue sneezing and scratching. The film then shows how the new Godrej Eon Front Load Washing Machine\\u2019s allergy protect mode gets rid of invisible allergens and bacteria as well as stains.","social_title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69782,"phototitle":"","photopath":"1513578152_0jT0qb_big_(9).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62595,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87645,"title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","summary":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:03:03","url":"","meta_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","meta_desc":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","social_summary":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","web_exclusive":0,"author_type":2,"description":"While we brace ourselves for the New Year, it\\u2019s also time to look at what made 2017 memorable. Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! The series features India, its diverse landscapes and wildlife prominently across several episodes.<br>The special line-up further includes popular shows, like Bang Goes the Theory, Factomania, Nature\\u2019s Greatest Dancers, Nature\\u2019s Weirdest Events, Generation Earth, Weird Wonders of the World and many more. It truly is going to be the best of this beautiful world on \\u2018Best of 2017\\u2019.","social_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69781,"phototitle":"","photopath":"1513577463_giw7zE_big_(8).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62579,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87648,"title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"19:44:24","url":"","meta_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","meta_desc":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","social_summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","web_exclusive":0,"author_type":2,"description":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney\\u2019s The Jungle Book, Minions and Mad Max Fury Road.<br><br>Featuring 100 prizes across 100 blockbusters over 100 days, this watch and win contest gives viewers a chance to win exciting prizes like smartphones, laptops, HD TVs, Macbooks, Playstations, Cars, bikes and lots more by answering simple questions.<br><br>Vivek Srivastava, EVP &amp; Head Entertainment Cluster -- TIMES NETWORK, said, \\u201cOver the years, 100 Mania has grown from strength to strength and the 5th season promises a higher dose of adrenalin-pumping blockbuster titles coupled with even bigger gratifications. I\\u2019m sure this season\\u2019s interesting proposition of #StopDreamingAndStartWinning will rob movie buffs of their sleep and induce them to stay glued to their screens, making 100 Mania a huge success.\\u201d","social_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69769,"phototitle":"","photopath":"1513347197_rP23tE_big(52).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62582,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87647,"title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:47:56","url":"","meta_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","meta_desc":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","social_summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","web_exclusive":0,"author_type":2,"description":"Firstpost Studio, launched at the iMedia Brand Summit 2017, announced its premier web-series \\u20189 Months\\u2019 \\u2013 India\\u2019s first and only comprehensive web-series on pregnancy in September 2017. Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. 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With a vision to cement Mixed Martial Arts\\u2019 position as a mainstream sport with mass appeal in the global sports fraternity, MTV has acquired the exclusive broadcast and digital rights for MTV Super Fight League 2018 across India. MTV Super Fight League will be exclusively aired on MTV February 2018 onwards.<br><br>Having garnered over a whopping 100 million views in five years for 67 live televised events, Super Fight League is ranked as the third biggest Mixed Martial Arts brand in the world and second most watched sport in India after cricket apart from being the fastest growing combat sport. The franchise-based league that is being organized in association with the All-India Martial Arts Association (AIMMAA) will entail prize money of INR 4 crores as well as 96 players and 8 teams as listed below \\u2013<div><br><\\/div><div><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1513587379_W7gOyu_table.jpg\\"><br><br>Commenting on the association with Super Fight League, Raj Nayak, COO, Viacom18 said, \\u201cMixed Martial Arts is a niche sport in India but one that\\u2019s gaining a lot of popularity. Through MTV\\u2019s association with Super Fight League we aim to popularize the sport and make it accessible to a much larger audience than it currently enjoys - the youth of India. 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It is a month for celebrating Christmas which is empty without the mention of Santa Clause. Kerala\'s &nbsp;media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause. <br><br><div>The name is derived from malyalee habit of coining malyalam version of english names such as Anto becomes Anappan , Joseph becomes Joppan, even in ISL, Iain Hume \\u2013 striker Kerala blaster is fondly called by malyalees as Humettan. The character Santappan is clad in Mundu and has typical mallu traits. <br><br><\\/div><div>Riffing on the old Christmas carol \\u2018Santa Claus\\u2019 is coming to town the campaign shows planners what would happen if Santa came early to Kerala and spent some time with malayalees to find out what\\u2019s on their Christmas wish list and comes to a conclusion that mathrubhumi group is the best platform for media planners \\/ advertisers to choose for their brands to advertise with. <br><br><\\/div><div>The objective of the new ad campaign is to show media planners \\/ advertisers that apart from mathrubhumi strength in individual platforms, it also has the advantage of offering integrated solutions to clients. 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The film is an extension of the brand\\u2019s promise \\u201cSoch ke banaya hai\\u201d brought alive by the primary insight - \\u201ccleans what you see and what you don\\u2019t\\u201d. Conceptualized by Creativeland Asia, the TVC emphasizes on the new feature i.e. allergy protect mode, which helps remove allergens and bacteria along with stains.<br><br>About the film, Swati Rathi, Marketing Head, Godrej Appliances said, \\u201cAt Godrej Appliances, we consistently upgrade &amp; develop our product portfolio to cater to the evolving needs of customers. In line with this, we have introduced the Godrej Eon Front Load Washing Machine with features that resonate well with our core brand values of being thoughtful and innovative. 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Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! The series features India, its diverse landscapes and wildlife prominently across several episodes.<br>The special line-up further includes popular shows, like Bang Goes the Theory, Factomania, Nature\\u2019s Greatest Dancers, Nature\\u2019s Weirdest Events, Generation Earth, Weird Wonders of the World and many more. 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In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney\\u2019s The Jungle Book, Minions and Mad Max Fury Road.<br><br>Featuring 100 prizes across 100 blockbusters over 100 days, this watch and win contest gives viewers a chance to win exciting prizes like smartphones, laptops, HD TVs, Macbooks, Playstations, Cars, bikes and lots more by answering simple questions.<br><br>Vivek Srivastava, EVP &amp; Head Entertainment Cluster -- TIMES NETWORK, said, \\u201cOver the years, 100 Mania has grown from strength to strength and the 5th season promises a higher dose of adrenalin-pumping blockbuster titles coupled with even bigger gratifications. 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Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. 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  11. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/layouts/app.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 0, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'IAA - India Chapter announces 2nd edition of IAA Leadership Awards', 'ogtitel' => 'IAA - India Chapter announces 2nd edition of IAA Leadership Awards', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_54490.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_54490.jpg', 'ogurl' => 'http://www.exchange4media.com/Advertising/IAA---India-Chapter-announces-2nd-edition-of-IAA-Leadership-Awards_54496.html', 'canonical' => 'http://www.exchange4media.com/Advertising/IAA---India-Chapter-announces-2nd-edition-of-IAA-Leadership-Awards_54496.html', 'metadescription' => 'The Awards recognise excellence in marketing, advertising & media across 12 industry categories. 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With a vision to cement Mixed Martial Arts\\u2019 position as a mainstream sport with mass appeal in the global sports fraternity, MTV has acquired the exclusive broadcast and digital rights for MTV Super Fight League 2018 across India. MTV Super Fight League will be exclusively aired on MTV February 2018 onwards.<br><br>Having garnered over a whopping 100 million views in five years for 67 live televised events, Super Fight League is ranked as the third biggest Mixed Martial Arts brand in the world and second most watched sport in India after cricket apart from being the fastest growing combat sport. The franchise-based league that is being organized in association with the All-India Martial Arts Association (AIMMAA) will entail prize money of INR 4 crores as well as 96 players and 8 teams as listed below \\u2013<div><br><\\/div><div><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1513587379_W7gOyu_table.jpg\\"><br><br>Commenting on the association with Super Fight League, Raj Nayak, COO, Viacom18 said, \\u201cMixed Martial Arts is a niche sport in India but one that\\u2019s gaining a lot of popularity. Through MTV\\u2019s association with Super Fight League we aim to popularize the sport and make it accessible to a much larger audience than it currently enjoys - the youth of India. We see a lot of potential in the sport and hope for a longstanding association with the league.\\u201d<br><br>Bill Dosanjh, SFL\\u2019s CEO &amp; Founder said, \\u201cMTV is the channel that resonates strongly with the youth of today and this association will help build the sport amongst the millennial generation and more participation from the youth. Having MTV as the broadcast partner will further augment our endeavour to reach the core population of India and make Super Fight League a name to reckon with in the MMA fraternity in India. On the investment side, we have spent almost Rs. 250 crores in the last five years and we are looking to invest a further Rs. 200 crores over the next three years.\\u201d<br><br>Biggest Asian athlete and two-time world champion Amir Khan said, \\u201cIndia is seeing a progressive change with the focus shifting towards alternate sports. The MTV backing will provide the right ecosystem for the action sport to enter the mainstream population of the country and give it that universal appeal.\\u201d<br><br>Ferzad Palia, Head - Youth, Music and English Entertainment, Viacom18 said, \\u201cThe Indian youth is always looking out for something new and exciting, and when it comes to sports, they\\u2019re exploring avenues beyond cricket. Mixed Martial Arts is a form of sport that not only enables one to learn the tricks of self- defense but instills great confidence in those getting into the ring. Since our target group, the youth of the country is constantly looking for something to inspire them, this is a great opportunity for them to learn. 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It is a month for celebrating Christmas which is empty without the mention of Santa Clause. Kerala\'s &nbsp;media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause. <br><br><div>The name is derived from malyalee habit of coining malyalam version of english names such as Anto becomes Anappan , Joseph becomes Joppan, even in ISL, Iain Hume \\u2013 striker Kerala blaster is fondly called by malyalees as Humettan. The character Santappan is clad in Mundu and has typical mallu traits. <br><br><\\/div><div>Riffing on the old Christmas carol \\u2018Santa Claus\\u2019 is coming to town the campaign shows planners what would happen if Santa came early to Kerala and spent some time with malayalees to find out what\\u2019s on their Christmas wish list and comes to a conclusion that mathrubhumi group is the best platform for media planners \\/ advertisers to choose for their brands to advertise with. <br><br><\\/div><div>The objective of the new ad campaign is to show media planners \\/ advertisers that apart from mathrubhumi strength in individual platforms, it also has the advantage of offering integrated solutions to clients. Each of the advertisement is a depiction about the advantage of that media vehicle, it also has a combined ad which talks about \\u201cThe Santappan Plan\\u201d which allows a client to get a customised mix of channels as an integrated media solution plan for Kerala during Christmas season. <br><br><\\/div><div>Kamal Krishnan PS, National Head \\u2013 Integrated Media Solutions, Mathrubhumi said \\u201cThis year our Christmas campaign will serve the advertisers with a more personalised brand experience than ever before, the character Santappan will give a first-hand experience to the clients by way of giving an outside perspective and offering desired integrated solutions which will optimise desired responses to advertising by optimising the strength of the group\\u201d. <br><br><\\/div><div>The new communication campaign has a series of 7 ads featuring various verticals of mathrubhumi group which include MB daily, Club FM, MB News, Kappa TV, Red Mic Events, Grihalakshmi, Yathra, and Arogyamasik magazines, Mathrubhumi.com which will be promoted in trade media (Print &amp; online).<\\/div>","social_title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69785,"phototitle":"","photopath":"1513584042_jcwhQB_big_(11).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62601,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87661,"title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"11:57:27","url":"","meta_title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","meta_desc":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","social_summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","web_exclusive":0,"author_type":2,"description":"Godrej Appliances, a division of Godrej &amp; Boyce Mfg, one of India\\u2019s largest Home Appliances companies released a new television commercial for the Godrej Eon Front Load Washing Machine. The film is an extension of the brand\\u2019s promise \\u201cSoch ke banaya hai\\u201d brought alive by the primary insight - \\u201ccleans what you see and what you don\\u2019t\\u201d. Conceptualized by Creativeland Asia, the TVC emphasizes on the new feature i.e. allergy protect mode, which helps remove allergens and bacteria along with stains.<br><br>About the film, Swati Rathi, Marketing Head, Godrej Appliances said, \\u201cAt Godrej Appliances, we consistently upgrade &amp; develop our product portfolio to cater to the evolving needs of customers. In line with this, we have introduced the Godrej Eon Front Load Washing Machine with features that resonate well with our core brand values of being thoughtful and innovative. In our new commercial, we are communicating the allergy protect mode \\u2013 a relevant advancement over the core concept of cleanliness.\\u201d<br><br>On the recently launched film, Anu Joseph, Chief Creative Officer, Creativeland Asia said, \\u201cThe \\u2018symphony of sneezes and scratches\\u2019 was a great way of driving home the point of allergies coming in the way of a child\\u2019s interests and efforts. It also stays true to the brand philosophy of \\u2018Soch ke banaya hai\\u2019.\\u201d<br> <br>The film begins in a school auditorium where the school band has gathered to practice in front of the music teacher and school principal. They are about to begin their performance when a boy starts itching a rash on his arm. Another kid starts sneezing. Soon we see the whole band sneezing and scratching through their performance. One kid who isn\\u2019t affected by the infection expresses his concern by&nbsp;saying that they cannot succeed if they continue sneezing and scratching. 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Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! The series features India, its diverse landscapes and wildlife prominently across several episodes.<br>The special line-up further includes popular shows, like Bang Goes the Theory, Factomania, Nature\\u2019s Greatest Dancers, Nature\\u2019s Weirdest Events, Generation Earth, Weird Wonders of the World and many more. It truly is going to be the best of this beautiful world on \\u2018Best of 2017\\u2019.","social_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69781,"phototitle":"","photopath":"1513577463_giw7zE_big_(8).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62579,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87648,"title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"19:44:24","url":"","meta_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","meta_desc":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","social_summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","web_exclusive":0,"author_type":2,"description":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney\\u2019s The Jungle Book, Minions and Mad Max Fury Road.<br><br>Featuring 100 prizes across 100 blockbusters over 100 days, this watch and win contest gives viewers a chance to win exciting prizes like smartphones, laptops, HD TVs, Macbooks, Playstations, Cars, bikes and lots more by answering simple questions.<br><br>Vivek Srivastava, EVP &amp; Head Entertainment Cluster -- TIMES NETWORK, said, \\u201cOver the years, 100 Mania has grown from strength to strength and the 5th season promises a higher dose of adrenalin-pumping blockbuster titles coupled with even bigger gratifications. I\\u2019m sure this season\\u2019s interesting proposition of #StopDreamingAndStartWinning will rob movie buffs of their sleep and induce them to stay glued to their screens, making 100 Mania a huge success.\\u201d","social_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69769,"phototitle":"","photopath":"1513347197_rP23tE_big(52).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62582,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87647,"title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:47:56","url":"","meta_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","meta_desc":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","social_summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","web_exclusive":0,"author_type":2,"description":"Firstpost Studio, launched at the iMedia Brand Summit 2017, announced its premier web-series \\u20189 Months\\u2019 \\u2013 India\\u2019s first and only comprehensive web-series on pregnancy in September 2017. Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. 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  16. at PhpEngine->evaluatePath('/home/exchange4media/public_html/e4mfront/storage/framework/views/a824c6fa6c6850d1577a689b503f522430a05cab.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'IAA - India Chapter announces 2nd edition of IAA Leadership Awards', 'ogtitel' => 'IAA - India Chapter announces 2nd edition of IAA Leadership Awards', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_54490.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_54490.jpg', 'ogurl' => 'http://www.exchange4media.com/Advertising/IAA---India-Chapter-announces-2nd-edition-of-IAA-Leadership-Awards_54496.html', 'canonical' => 'http://www.exchange4media.com/Advertising/IAA---India-Chapter-announces-2nd-edition-of-IAA-Leadership-Awards_54496.html', 'metadescription' => 'The Awards recognise excellence in marketing, advertising & media across 12 industry categories. 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The Awards ceremony will be held in Mumbai on March 1, 2014', 'metatag' => 'Manish Tewari,IAA Leadership Awards,International Advertising Association', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87668,"title":"MTV Enters Sports Broadcasting, Inks High-Value Deal With Super Fight League","summary":"MTV acquires exclusive broadcast and digital rights for Season 2 of Super Fight League ","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"14:25:23","url":"","meta_title":"MTV Enters Sports Broadcasting, Inks High-Value Deal With Super Fight League","meta_desc":"MTV acquires exclusive broadcast and digital rights for Season 2 of Super Fight League ","social_summary":"MTV acquires exclusive broadcast and digital rights for Season 2 of Super Fight League ","web_exclusive":0,"author_type":2,"description":"MTV, India\\u2019s No. 1 Youth Brand will be bringing the second season of Super Fight League (SFL), the world\\u2019s first mixed martial arts tournament, promoted by British businessman and sports enthusiast Bill Dosanjh and British professional boxer and two-time world champion Amir Khan. With a vision to cement Mixed Martial Arts\\u2019 position as a mainstream sport with mass appeal in the global sports fraternity, MTV has acquired the exclusive broadcast and digital rights for MTV Super Fight League 2018 across India. MTV Super Fight League will be exclusively aired on MTV February 2018 onwards.<br><br>Having garnered over a whopping 100 million views in five years for 67 live televised events, Super Fight League is ranked as the third biggest Mixed Martial Arts brand in the world and second most watched sport in India after cricket apart from being the fastest growing combat sport. The franchise-based league that is being organized in association with the All-India Martial Arts Association (AIMMAA) will entail prize money of INR 4 crores as well as 96 players and 8 teams as listed below \\u2013<div><br><\\/div><div><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1513587379_W7gOyu_table.jpg\\"><br><br>Commenting on the association with Super Fight League, Raj Nayak, COO, Viacom18 said, \\u201cMixed Martial Arts is a niche sport in India but one that\\u2019s gaining a lot of popularity. Through MTV\\u2019s association with Super Fight League we aim to popularize the sport and make it accessible to a much larger audience than it currently enjoys - the youth of India. We see a lot of potential in the sport and hope for a longstanding association with the league.\\u201d<br><br>Bill Dosanjh, SFL\\u2019s CEO &amp; Founder said, \\u201cMTV is the channel that resonates strongly with the youth of today and this association will help build the sport amongst the millennial generation and more participation from the youth. Having MTV as the broadcast partner will further augment our endeavour to reach the core population of India and make Super Fight League a name to reckon with in the MMA fraternity in India. On the investment side, we have spent almost Rs. 250 crores in the last five years and we are looking to invest a further Rs. 200 crores over the next three years.\\u201d<br><br>Biggest Asian athlete and two-time world champion Amir Khan said, \\u201cIndia is seeing a progressive change with the focus shifting towards alternate sports. The MTV backing will provide the right ecosystem for the action sport to enter the mainstream population of the country and give it that universal appeal.\\u201d<br><br>Ferzad Palia, Head - Youth, Music and English Entertainment, Viacom18 said, \\u201cThe Indian youth is always looking out for something new and exciting, and when it comes to sports, they\\u2019re exploring avenues beyond cricket. Mixed Martial Arts is a form of sport that not only enables one to learn the tricks of self- defense but instills great confidence in those getting into the ring. Since our target group, the youth of the country is constantly looking for something to inspire them, this is a great opportunity for them to learn. MTV Super Fight League is going to be a platform for young people to discover an exciting sport where they will learn that fighting is not just about being strong but also about being fit and being smart.\\u201d<br><br>The second season of the leading MMA league will be conducted at MTV SFL Arena, Famous Studios, Mahalaxmi, Mumbai from February 9, 2018 to March 17, 2018.<\\/div>","social_title":"MTV Enters Sports Broadcasting, Inks High-Value Deal With Super Fight League","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69786,"phototitle":"","photopath":"1513587314_cds6K3_big_(12).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62602,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87667,"title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","summary":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"13:31:00","url":"","meta_title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","meta_desc":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","social_summary":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","web_exclusive":0,"author_type":2,"description":"The fall of December month holds a very special place in minds of people across the world. It is a month for celebrating Christmas which is empty without the mention of Santa Clause. Kerala\'s &nbsp;media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause. <br><br><div>The name is derived from malyalee habit of coining malyalam version of english names such as Anto becomes Anappan , Joseph becomes Joppan, even in ISL, Iain Hume \\u2013 striker Kerala blaster is fondly called by malyalees as Humettan. The character Santappan is clad in Mundu and has typical mallu traits. <br><br><\\/div><div>Riffing on the old Christmas carol \\u2018Santa Claus\\u2019 is coming to town the campaign shows planners what would happen if Santa came early to Kerala and spent some time with malayalees to find out what\\u2019s on their Christmas wish list and comes to a conclusion that mathrubhumi group is the best platform for media planners \\/ advertisers to choose for their brands to advertise with. <br><br><\\/div><div>The objective of the new ad campaign is to show media planners \\/ advertisers that apart from mathrubhumi strength in individual platforms, it also has the advantage of offering integrated solutions to clients. Each of the advertisement is a depiction about the advantage of that media vehicle, it also has a combined ad which talks about \\u201cThe Santappan Plan\\u201d which allows a client to get a customised mix of channels as an integrated media solution plan for Kerala during Christmas season. <br><br><\\/div><div>Kamal Krishnan PS, National Head \\u2013 Integrated Media Solutions, Mathrubhumi said \\u201cThis year our Christmas campaign will serve the advertisers with a more personalised brand experience than ever before, the character Santappan will give a first-hand experience to the clients by way of giving an outside perspective and offering desired integrated solutions which will optimise desired responses to advertising by optimising the strength of the group\\u201d. <br><br><\\/div><div>The new communication campaign has a series of 7 ads featuring various verticals of mathrubhumi group which include MB daily, Club FM, MB News, Kappa TV, Red Mic Events, Grihalakshmi, Yathra, and Arogyamasik magazines, Mathrubhumi.com which will be promoted in trade media (Print &amp; online).<\\/div>","social_title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69785,"phototitle":"","photopath":"1513584042_jcwhQB_big_(11).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62601,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87661,"title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"11:57:27","url":"","meta_title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","meta_desc":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","social_summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","web_exclusive":0,"author_type":2,"description":"Godrej Appliances, a division of Godrej &amp; Boyce Mfg, one of India\\u2019s largest Home Appliances companies released a new television commercial for the Godrej Eon Front Load Washing Machine. The film is an extension of the brand\\u2019s promise \\u201cSoch ke banaya hai\\u201d brought alive by the primary insight - \\u201ccleans what you see and what you don\\u2019t\\u201d. Conceptualized by Creativeland Asia, the TVC emphasizes on the new feature i.e. allergy protect mode, which helps remove allergens and bacteria along with stains.<br><br>About the film, Swati Rathi, Marketing Head, Godrej Appliances said, \\u201cAt Godrej Appliances, we consistently upgrade &amp; develop our product portfolio to cater to the evolving needs of customers. In line with this, we have introduced the Godrej Eon Front Load Washing Machine with features that resonate well with our core brand values of being thoughtful and innovative. In our new commercial, we are communicating the allergy protect mode \\u2013 a relevant advancement over the core concept of cleanliness.\\u201d<br><br>On the recently launched film, Anu Joseph, Chief Creative Officer, Creativeland Asia said, \\u201cThe \\u2018symphony of sneezes and scratches\\u2019 was a great way of driving home the point of allergies coming in the way of a child\\u2019s interests and efforts. It also stays true to the brand philosophy of \\u2018Soch ke banaya hai\\u2019.\\u201d<br> <br>The film begins in a school auditorium where the school band has gathered to practice in front of the music teacher and school principal. They are about to begin their performance when a boy starts itching a rash on his arm. Another kid starts sneezing. Soon we see the whole band sneezing and scratching through their performance. One kid who isn\\u2019t affected by the infection expresses his concern by&nbsp;saying that they cannot succeed if they continue sneezing and scratching. The film then shows how the new Godrej Eon Front Load Washing Machine\\u2019s allergy protect mode gets rid of invisible allergens and bacteria as well as stains.","social_title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69782,"phototitle":"","photopath":"1513578152_0jT0qb_big_(9).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62595,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87645,"title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","summary":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:03:03","url":"","meta_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","meta_desc":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","social_summary":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","web_exclusive":0,"author_type":2,"description":"While we brace ourselves for the New Year, it\\u2019s also time to look at what made 2017 memorable. Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! The series features India, its diverse landscapes and wildlife prominently across several episodes.<br>The special line-up further includes popular shows, like Bang Goes the Theory, Factomania, Nature\\u2019s Greatest Dancers, Nature\\u2019s Weirdest Events, Generation Earth, Weird Wonders of the World and many more. It truly is going to be the best of this beautiful world on \\u2018Best of 2017\\u2019.","social_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69781,"phototitle":"","photopath":"1513577463_giw7zE_big_(8).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62579,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87648,"title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"19:44:24","url":"","meta_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","meta_desc":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","social_summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","web_exclusive":0,"author_type":2,"description":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney\\u2019s The Jungle Book, Minions and Mad Max Fury Road.<br><br>Featuring 100 prizes across 100 blockbusters over 100 days, this watch and win contest gives viewers a chance to win exciting prizes like smartphones, laptops, HD TVs, Macbooks, Playstations, Cars, bikes and lots more by answering simple questions.<br><br>Vivek Srivastava, EVP &amp; Head Entertainment Cluster -- TIMES NETWORK, said, \\u201cOver the years, 100 Mania has grown from strength to strength and the 5th season promises a higher dose of adrenalin-pumping blockbuster titles coupled with even bigger gratifications. I\\u2019m sure this season\\u2019s interesting proposition of #StopDreamingAndStartWinning will rob movie buffs of their sleep and induce them to stay glued to their screens, making 100 Mania a huge success.\\u201d","social_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69769,"phototitle":"","photopath":"1513347197_rP23tE_big(52).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62582,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87647,"title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:47:56","url":"","meta_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","meta_desc":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","social_summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","web_exclusive":0,"author_type":2,"description":"Firstpost Studio, launched at the iMedia Brand Summit 2017, announced its premier web-series \\u20189 Months\\u2019 \\u2013 India\\u2019s first and only comprehensive web-series on pregnancy in September 2017. Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. 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  17. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/article/article_landing.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'IAA - India Chapter announces 2nd edition of IAA Leadership Awards', 'ogtitel' => 'IAA - India Chapter announces 2nd edition of IAA Leadership Awards', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_54490.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_54490.jpg', 'ogurl' => 'http://www.exchange4media.com/Advertising/IAA---India-Chapter-announces-2nd-edition-of-IAA-Leadership-Awards_54496.html', 'canonical' => 'http://www.exchange4media.com/Advertising/IAA---India-Chapter-announces-2nd-edition-of-IAA-Leadership-Awards_54496.html', 'metadescription' => 'The Awards recognise excellence in marketing, advertising & media across 12 industry categories. The Awards ceremony will be held in Mumbai on March 1, 2014', 'ogdescription' => 'The Awards recognise excellence in marketing, advertising & media across 12 industry categories. The Awards ceremony will be held in Mumbai on March 1, 2014', 'metatag' => 'Manish Tewari,IAA Leadership Awards,International Advertising Association', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87668,"title":"MTV Enters Sports Broadcasting, Inks High-Value Deal With Super Fight League","summary":"MTV acquires exclusive broadcast and digital rights for Season 2 of Super Fight League ","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"14:25:23","url":"","meta_title":"MTV Enters Sports Broadcasting, Inks High-Value Deal With Super Fight League","meta_desc":"MTV acquires exclusive broadcast and digital rights for Season 2 of Super Fight League ","social_summary":"MTV acquires exclusive broadcast and digital rights for Season 2 of Super Fight League ","web_exclusive":0,"author_type":2,"description":"MTV, India\\u2019s No. 1 Youth Brand will be bringing the second season of Super Fight League (SFL), the world\\u2019s first mixed martial arts tournament, promoted by British businessman and sports enthusiast Bill Dosanjh and British professional boxer and two-time world champion Amir Khan. With a vision to cement Mixed Martial Arts\\u2019 position as a mainstream sport with mass appeal in the global sports fraternity, MTV has acquired the exclusive broadcast and digital rights for MTV Super Fight League 2018 across India. MTV Super Fight League will be exclusively aired on MTV February 2018 onwards.<br><br>Having garnered over a whopping 100 million views in five years for 67 live televised events, Super Fight League is ranked as the third biggest Mixed Martial Arts brand in the world and second most watched sport in India after cricket apart from being the fastest growing combat sport. The franchise-based league that is being organized in association with the All-India Martial Arts Association (AIMMAA) will entail prize money of INR 4 crores as well as 96 players and 8 teams as listed below \\u2013<div><br><\\/div><div><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1513587379_W7gOyu_table.jpg\\"><br><br>Commenting on the association with Super Fight League, Raj Nayak, COO, Viacom18 said, \\u201cMixed Martial Arts is a niche sport in India but one that\\u2019s gaining a lot of popularity. Through MTV\\u2019s association with Super Fight League we aim to popularize the sport and make it accessible to a much larger audience than it currently enjoys - the youth of India. We see a lot of potential in the sport and hope for a longstanding association with the league.\\u201d<br><br>Bill Dosanjh, SFL\\u2019s CEO &amp; Founder said, \\u201cMTV is the channel that resonates strongly with the youth of today and this association will help build the sport amongst the millennial generation and more participation from the youth. Having MTV as the broadcast partner will further augment our endeavour to reach the core population of India and make Super Fight League a name to reckon with in the MMA fraternity in India. On the investment side, we have spent almost Rs. 250 crores in the last five years and we are looking to invest a further Rs. 200 crores over the next three years.\\u201d<br><br>Biggest Asian athlete and two-time world champion Amir Khan said, \\u201cIndia is seeing a progressive change with the focus shifting towards alternate sports. The MTV backing will provide the right ecosystem for the action sport to enter the mainstream population of the country and give it that universal appeal.\\u201d<br><br>Ferzad Palia, Head - Youth, Music and English Entertainment, Viacom18 said, \\u201cThe Indian youth is always looking out for something new and exciting, and when it comes to sports, they\\u2019re exploring avenues beyond cricket. Mixed Martial Arts is a form of sport that not only enables one to learn the tricks of self- defense but instills great confidence in those getting into the ring. Since our target group, the youth of the country is constantly looking for something to inspire them, this is a great opportunity for them to learn. MTV Super Fight League is going to be a platform for young people to discover an exciting sport where they will learn that fighting is not just about being strong but also about being fit and being smart.\\u201d<br><br>The second season of the leading MMA league will be conducted at MTV SFL Arena, Famous Studios, Mahalaxmi, Mumbai from February 9, 2018 to March 17, 2018.<\\/div>","social_title":"MTV Enters Sports Broadcasting, Inks High-Value Deal With Super Fight League","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69786,"phototitle":"","photopath":"1513587314_cds6K3_big_(12).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62602,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87667,"title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","summary":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"13:31:00","url":"","meta_title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","meta_desc":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","social_summary":"Kerala\'s media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause","web_exclusive":0,"author_type":2,"description":"The fall of December month holds a very special place in minds of people across the world. It is a month for celebrating Christmas which is empty without the mention of Santa Clause. Kerala\'s &nbsp;media group - Mathrubhumi will be celebrating Christmas with \\u201cSantappan\\u201d a malayalee Christmas character Santa Clause. <br><br><div>The name is derived from malyalee habit of coining malyalam version of english names such as Anto becomes Anappan , Joseph becomes Joppan, even in ISL, Iain Hume \\u2013 striker Kerala blaster is fondly called by malyalees as Humettan. The character Santappan is clad in Mundu and has typical mallu traits. <br><br><\\/div><div>Riffing on the old Christmas carol \\u2018Santa Claus\\u2019 is coming to town the campaign shows planners what would happen if Santa came early to Kerala and spent some time with malayalees to find out what\\u2019s on their Christmas wish list and comes to a conclusion that mathrubhumi group is the best platform for media planners \\/ advertisers to choose for their brands to advertise with. <br><br><\\/div><div>The objective of the new ad campaign is to show media planners \\/ advertisers that apart from mathrubhumi strength in individual platforms, it also has the advantage of offering integrated solutions to clients. Each of the advertisement is a depiction about the advantage of that media vehicle, it also has a combined ad which talks about \\u201cThe Santappan Plan\\u201d which allows a client to get a customised mix of channels as an integrated media solution plan for Kerala during Christmas season. <br><br><\\/div><div>Kamal Krishnan PS, National Head \\u2013 Integrated Media Solutions, Mathrubhumi said \\u201cThis year our Christmas campaign will serve the advertisers with a more personalised brand experience than ever before, the character Santappan will give a first-hand experience to the clients by way of giving an outside perspective and offering desired integrated solutions which will optimise desired responses to advertising by optimising the strength of the group\\u201d. <br><br><\\/div><div>The new communication campaign has a series of 7 ads featuring various verticals of mathrubhumi group which include MB daily, Club FM, MB News, Kappa TV, Red Mic Events, Grihalakshmi, Yathra, and Arogyamasik magazines, Mathrubhumi.com which will be promoted in trade media (Print &amp; online).<\\/div>","social_title":"Mathrubhumi Group celebrates Christmas with \\u201cSantappan\\u201d","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69785,"phototitle":"","photopath":"1513584042_jcwhQB_big_(11).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62601,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87661,"title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","for_homepage":1,"important":0,"publish_date":"2017-12-18","publish_time":"11:57:27","url":"","meta_title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","meta_desc":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","social_summary":"The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand\\u2019s \\u2018Soch ke banaya hai\\u2019 philosophy ","web_exclusive":0,"author_type":2,"description":"Godrej Appliances, a division of Godrej &amp; Boyce Mfg, one of India\\u2019s largest Home Appliances companies released a new television commercial for the Godrej Eon Front Load Washing Machine. The film is an extension of the brand\\u2019s promise \\u201cSoch ke banaya hai\\u201d brought alive by the primary insight - \\u201ccleans what you see and what you don\\u2019t\\u201d. Conceptualized by Creativeland Asia, the TVC emphasizes on the new feature i.e. allergy protect mode, which helps remove allergens and bacteria along with stains.<br><br>About the film, Swati Rathi, Marketing Head, Godrej Appliances said, \\u201cAt Godrej Appliances, we consistently upgrade &amp; develop our product portfolio to cater to the evolving needs of customers. In line with this, we have introduced the Godrej Eon Front Load Washing Machine with features that resonate well with our core brand values of being thoughtful and innovative. In our new commercial, we are communicating the allergy protect mode \\u2013 a relevant advancement over the core concept of cleanliness.\\u201d<br><br>On the recently launched film, Anu Joseph, Chief Creative Officer, Creativeland Asia said, \\u201cThe \\u2018symphony of sneezes and scratches\\u2019 was a great way of driving home the point of allergies coming in the way of a child\\u2019s interests and efforts. It also stays true to the brand philosophy of \\u2018Soch ke banaya hai\\u2019.\\u201d<br> <br>The film begins in a school auditorium where the school band has gathered to practice in front of the music teacher and school principal. They are about to begin their performance when a boy starts itching a rash on his arm. Another kid starts sneezing. Soon we see the whole band sneezing and scratching through their performance. One kid who isn\\u2019t affected by the infection expresses his concern by&nbsp;saying that they cannot succeed if they continue sneezing and scratching. The film then shows how the new Godrej Eon Front Load Washing Machine\\u2019s allergy protect mode gets rid of invisible allergens and bacteria as well as stains.","social_title":"Godrej Appliances offers a solution to invisible allergens in new TVC ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69782,"phototitle":"","photopath":"1513578152_0jT0qb_big_(9).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62595,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87645,"title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","summary":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:03:03","url":"","meta_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","meta_desc":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","social_summary":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","web_exclusive":0,"author_type":2,"description":"While we brace ourselves for the New Year, it\\u2019s also time to look at what made 2017 memorable. Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! The series features India, its diverse landscapes and wildlife prominently across several episodes.<br>The special line-up further includes popular shows, like Bang Goes the Theory, Factomania, Nature\\u2019s Greatest Dancers, Nature\\u2019s Weirdest Events, Generation Earth, Weird Wonders of the World and many more. It truly is going to be the best of this beautiful world on \\u2018Best of 2017\\u2019.","social_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69781,"phototitle":"","photopath":"1513577463_giw7zE_big_(8).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62579,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87648,"title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"19:44:24","url":"","meta_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","meta_desc":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","social_summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","web_exclusive":0,"author_type":2,"description":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney\\u2019s The Jungle Book, Minions and Mad Max Fury Road.<br><br>Featuring 100 prizes across 100 blockbusters over 100 days, this watch and win contest gives viewers a chance to win exciting prizes like smartphones, laptops, HD TVs, Macbooks, Playstations, Cars, bikes and lots more by answering simple questions.<br><br>Vivek Srivastava, EVP &amp; Head Entertainment Cluster -- TIMES NETWORK, said, \\u201cOver the years, 100 Mania has grown from strength to strength and the 5th season promises a higher dose of adrenalin-pumping blockbuster titles coupled with even bigger gratifications. I\\u2019m sure this season\\u2019s interesting proposition of #StopDreamingAndStartWinning will rob movie buffs of their sleep and induce them to stay glued to their screens, making 100 Mania a huge success.\\u201d","social_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69769,"phototitle":"","photopath":"1513347197_rP23tE_big(52).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62582,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87647,"title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:47:56","url":"","meta_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","meta_desc":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","social_summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","web_exclusive":0,"author_type":2,"description":"Firstpost Studio, launched at the iMedia Brand Summit 2017, announced its premier web-series \\u20189 Months\\u2019 \\u2013 India\\u2019s first and only comprehensive web-series on pregnancy in September 2017. Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. This is also a very impactful business model.\\u201d","social_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69768,"phototitle":"","photopath":"1513343847_magyuj_big(51).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62581,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/advertising/iaa-india-chapter-announces-2nd-edition-of-iaa-leadership-awards_54496.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(object(stdClass), object(stdClass), object(stdClass)), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]')) in View.php line 137
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