Dubai Lynx, a new awards competition organised by the team that runs Cannes Lions and Eurobest Awards, will be held in March 2007 in association with the UAE Chapter of the IAA (International Advertising Association). Entries will be invited from throughout the Middle East and North Africa for the awards competition.
Judging will take place in Dubai over four days, culminating in the awards ceremony on March 19, 2007. Two juries comprising international leaders will judge the two different sections of entries – one for TV/Cinema, Print, Outdoor and Radio entries; and a separate jury for Interactive and Direct Marketing entries.
Terry Savage, Executive Chairman of the Cannes Lions International Advertising Festival, said, “The Middle East and North Africa is one of the fastest growing regions in terms of advertising spend and creativity and the time is right for this region to have a premium awards event which will help raise the creative bar. We are delighted to have been approached by the IAA UAE Chapter to launch these regional awards, bringing to the event our organisational expertise.”
The ‘Call for Entries’ for the Dubai Lynx Awards is expected in early December 2006. From its second edition in 2008, the Dubai Lynx will be run in association with a new event, ‘The Dubai International Advertising Festival’.
“By holding the Dubai Lynx Awards in conjunction with the organisers of Cannes Lions, we are assured of neutrality, expertise and juries at the best level that we can get in the region. We expect these awards to become the standard for creative excellence in the Middle East and North Africa,” said Tanvir Kanji, President, UAE Chapter, IAA.