The International Advertising Association (IAA) will be holding its 41st World Congress in Washington this year from April 7-9. The IAA convenes its Congress every two years, and this year it will be a special one as it coincides with the 70th anniversary of the Association. The theme of the 41st IAA World Congress is ‘What’s Coming Next?’
Joseph Ghossoub, Chairman and World President, IAA, informed the Association members that the global promotion of the Congress would extend to outdoor, print and television. In a communiqué to IAA officials, Ghossoub said, “The team at the IAA World Service Center in New York are working round the clock to make this a must-attend event for those of us working in the international marketing and communications business as well as those wanting to become more familiar with our amazing global network.”
The 40th IAA World Congress was held in Dubai, which reinforced the city’s position as the region’s media and advertising hub. Nearly 2,000 people from 67 countries had attended the opening session. India had a 75-member strong delegation at the 40th IAA World Congress.
Speaking on the venue this year, Ghossoub informed IAA affiliates, “In Washington, you will be able to network and socialise at the latest and most amazing media museum – The Newseum – as well as the Smithsonian Museum of American Art and Portraiture, and the Air and Space Museum.”
The event will be held at Washington’s Renaissance Hotel and the IAA is taking over virtually the whole facility and has negotiated special hotel rates as well as discounts with British Airways.