Top Story

e4m_logo.png

Home >> Advertising >> Article

IAA’s 41st World Congress to be held in Washington from April 7-9, 2008

19-February-2008
Font Size   16
Share
IAA’s 41st World Congress to be held in Washington from April 7-9, 2008

The International Advertising Association (IAA) will be holding its 41st World Congress in Washington this year from April 7-9. The IAA convenes its Congress every two years, and this year it will be a special one as it coincides with the 70th anniversary of the Association. The theme of the 41st IAA World Congress is ‘What’s Coming Next?’

Joseph Ghossoub, Chairman and World President, IAA, informed the Association members that the global promotion of the Congress would extend to outdoor, print and television. In a communiqué to IAA officials, Ghossoub said, “The team at the IAA World Service Center in New York are working round the clock to make this a must-attend event for those of us working in the international marketing and communications business as well as those wanting to become more familiar with our amazing global network.”

The 40th IAA World Congress was held in Dubai, which reinforced the city’s position as the region’s media and advertising hub. Nearly 2,000 people from 67 countries had attended the opening session. India had a 75-member strong delegation at the 40th IAA World Congress.

Speaking on the venue this year, Ghossoub informed IAA affiliates, “In Washington, you will be able to network and socialise at the latest and most amazing media museum – The Newseum – as well as the Smithsonian Museum of American Art and Portraiture, and the Air and Space Museum.”

The event will be held at Washington’s Renaissance Hotel and the IAA is taking over virtually the whole facility and has negotiated special hotel rates as well as discounts with British Airways.

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India