While media and advertising firms assess the impact of the potential economic turmoil following Britain’s decision to exit the European Union, Rob Norman, Global Chief Digital Officer, GroupM gets emotional about how the idea of Europe being one big family remains an illusion now.
“I like the idea of one Europe; it should be like a family. There isn’t any family in the world that isn’t dysfunctional at one level, and there isn’t any family that doesn’t deal with difficult members or bad things happening. But the family does what it can to stay together through the ups and downs, and every Indian would know this. I wish that our European family behaved more like most of the Indian families I know,” Norman laments.
Norman equates the immigration issue to bringing in a new relative into the family. Also, it can be an expensive proposition, he states, with the economics of the new members of the family being unequal with the ones of the old members. But if the objective is long term peace and unity, togetherness, such factors can be worked out.
Norman finds Britain’s decision to exit the European Union disappointing. However, he feels that the only hope going ahead is the re-invention of a positive relationship between Europe and Britain, and that the winners win with dignity and grace and pursue an agenda or collaboration rather than isolation.