As the 12th edition of Goafest 2017, India ‘s biggest advertising, media, and marketing convention, concluded this weekend, Raj Nayak- President of The Advertising Club and Chief Executive Officer - Hindi Mass Entertainment
Viacom18 Media shares learning’s from the festival this year, highlights of Goafest 2017, increasing the number of marketers next year and more………………..
What was different about the festival this year?
The festival has grown from its previous years. More and more youngsters across various disciplines are coming, making it probably the only one of its kind in the world. The institution of Champions of Excellence was another good initiative to recognise and honour clients/ advertisers because of whom we exist. I know some clients were upset that their agency did not nominate them.
What are the learnings from this Goafest that will be incorporated next year?
Inspite of putting in a robust system for the awards, Online transparency, In camera judging, Jury system, Auditors presence during jury deliberation and voting, there still exist some minor flaws that need to be revisited. We will fine tune it further for the coming year. Having said that, we must commend the work put in by Bipin Pandit and the team at the Ad Club secretariat
Secondly, display of work needs to be concentrated in more prominent locations so that it gets easier for delegates to navigate through it.
From our interactions with creative leaders we are given to understand that while the fest has significantly scaled up and has significantly added a number of categories today, the other categories are in a way becoming larger than the main creative categories, which could also be a result of a number of agencies staying away from the fest this year. What are your thoughts on this?
Some agencies staying away is something we cannot control. This is an industry initiative, run by two industry bodies. Everything is for Non- profit, all members on the committee work pro bono, even paying for air travel and hotel stay etc, from our own pockets. More than 325 plus agencies participated, and we had more delegates than last year.
I hope some, who stayed out because of not having enough work to showcase, will come back next year.
Are we going to see more advertisers at Goafest next year?
Definitely more than this year ... every year it only keeps growing.
How far do you think The Ad Club has come in its goal towards making Goafest more inclusive?
Our intent has always been to make this not just more but all inclusive and that is a stated objective we will not deviate from, ever.
What are the real challenges you face as President of The Ad Club in putting together a festival of this scale?
This is a combined effort of The Ad Club and the AAA's of I. The credit for most of the organisation goes to the Chairman of Goafest Ashish Bhasin and to Ramesh Narayan, Chairman of the Awards Governing Council. The President of AAA's of I Nakul Chopra and The President of The Ad Club's role is to just put our stamp of approval on the respective Chairman's decisions.
What is the kind of feedback you have received after this year’s Goafest wrapped up?
The feedback has been excellent. The highlight to me particularly this year was the curation of the knowledge seminars, which saw a house full for every session on all three days. Normally getting the house to be full on knowledge seminars in an exotic location like Goa can be a challenge. The credit for this goes to Jaideep Gandhi who single handedly worked over a period of six months to put it together.
You had two Co-chairs for the Awards Governing Council this year, Ajay Chandwani and Ajay Kakkar, what was their role?
The Co-chairs’ role is to share the load with the Chairman and help him in the operations. The idea of Co-chairs is also to build capacity and groom people for the Chairs’ role in the coming years. This is something we have started following for all The Ad Club properties.