“I hate to be part of the rat race, because even if you win it, you will still be a rat. We want to grow ourselves into an organisation that will proudly be making more brands and will be linked up with successful stories. That will be the biggest achievement for us. Also, in the next five years, we want to establish An-yahh!! as the world’s first art brand and set up the chain of retail stores across India,” says Asheesh Sethi, President, Noshe Oceanic Pvt Ltd.