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I am against the system where I have to pay someone to judge my work: R Balki

07-February-2009
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I am against the system where I have to pay someone to judge my work: R Balki

“Advertising in India is a very different ballgame. Stories are different, the communication and solutions are different,” points out R Balki, Chairman and CCO, Lowe Lintas India. “It may not appeal to a lot of people. Left to me, I will not enter a single award – national or international – and right now I cannot afford awards in any case.”

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