The Sania mania continues. The latest to join this ‘brandwagon’ is Getz, the trendy model from Hyundai Motor India Ltd, which has roped in the teenage tennis sensation as brand ambassador. Sania will endorse the Getz for the next three years.
Announcing this in the Capital on September 26, Steve S Yang, Managing Director and CEO, Hyundai Motor India Ltd, said, “We welcome a new member in the Hyundai family. Getz is acknowledged as a trendy car. Sania is the perfect match for Getz.”
Echoing Yang’s views, BVR Subbu, President, Hyundai Motor India, said, “We couldn’t have chosen a more appropriate brand ambassador for the Getz. Sania’s pursuit of excellence in her game, her self belief and her personality is compatible with the Getz, a car universally acknowledged for its technical excellence, modern design and youthful appeal.”
Sania, who has carved a niche for herself by her spectacular performances in major tennis tournaments across the world, will now have Hyundai at her side to support her training and hard work.
Said Yang, “Our main goal is to support Sania to concentrate on her tournaments.”
Hyundai’s relationship with tennis is not incidental, but part of a larger plan to boost and promote sports in the country. The company had organised tennis tournaments in Delhi and Mumbai to boost and popularise the game at the time of the launch of Getz. HMI has also popularised cricket, golf and some less popular sports such as taekwondo and shooting.
Launched in India in 2004, Hyundai currently produced 1,400 Getz cars per month, but the auto major was looking at doubling this number to 3,500 between April and June 2006, informed Subbu.
He added, “Over the next six to nine months, the capacity will be expanded in different phases, and we have to create the foundation for that. It’s the best time to build the brand.”
The company has also decided to do a price revision of around Rs 7,000 to Rs 9,000 of its model Accent, which is placed in the C segment, by the first week of October.
Hyundai Motor India, which already has a plant in Chennai, has plans to open a second plant in the same location by 2007, which will produce 150,000 cars per annum, thereby raising the company’s total production capacity to 400,000 per annum.