Top Story

e4m_logo.png

Home >> Advertising >> Article

Hyundai in cricket sponsorship track

01-July-2004
Font Size   16
Share
Hyundai in cricket sponsorship track

Hyundai Motors India Ltd has taken a plunge in the world of cricketing sponsorships by bagging the exclusive rights for International Cricket Council’s (ICC) ‘ICC Awards’ which will be held on September 7 at London’s Alexandra Palace. The ICC Awards is being fashioned as a glamour and star-studded cricketing equivalent of an Oscars ceremony which will bring players from 10 countries and reward the super champions in cricket.

Even as Hyundai India seeks association with cricket, the company is all set to accelerate its production beginning July 2005. Following the Rs 1,000-crore expansion, Hyundai India will crank out 21,000 cars a month — up from 12,500 cars a month currently.

Speaking to FE, Hyundai India president BVR Subbu said: “We’ve not been involved with cricket so far but now we plan to build a long-term association with a property like ICC Awards which recognises excellence in cricket.”

Commenting on sales target, Mr Subbu said that after last two capex-intensive years and massive employee-induction programmes, the company would increase production in July and aim at selling 1.8 lakh cars in 2004.

ICC and Hyundai officials declined to divulge details on the size of the cricket deal.

Mr Subbu said that the company was increasingly looking at achieving efficiencies in its marketing and media expenditure.

The ICC Awards, for instance, is expected to drive a host of company’s customer-mobilisation and dealership-involvement programmes.

ICC Cricket Management’s global sponsorship manager Jamie Stewart said that the event was the first of its kind and that the cricketing body was in the process of finalising a television channel for the event in a couple of weeks. The ICC Awards is also endorsed by the Federation of International Cricket’s Association

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...