Hutch, Walt Disney in strategic pact for a range of mobile downloads

Hutch, Walt Disney in strategic pact for a range of mobile downloads

Author | exchange4media Mumbai Bureau | Tuesday, Jan 16,2007 9:04 AM

Hutch, Walt Disney in strategic pact for a range of mobile downloads

After securing a tie-up between Walt Disney and Airtel, Walt Disney Internet Group and Hutch have announced a tie-up under which Hutch customers will get a wide range of Disney content on their Hutch phones.

The services include a range of innovative products, including Disney videos, wallpapers, games, comic strips, ring tones and themes. This tie-up will usher in cutting edge technology and fantastic story telling on mobile phones. The customers will be charged Rs 10 for downloading wallpapers, video shorts, animations and ring-tones. Game downloads will, however, be charged at Rs 50 for every Disney game that is downloaded.

Mark Handler, Executive Vice-President and Managing Director, International, Walt Disney Internet Group, said, “Our partnership with Hutch is a strategic decision to increase our presence in India. We are very excited and pleased about this tie-up since it will give us access to Hutch’s huge customer base in India. Hutch customers in India will now be able to enjoy high quality Disney content at the touch of a button.”

Harit Nagpal, Director-Marketing, Hutchinson Essar Ltd, said, “At Hutch, we are always trying to create an enjoyable experience for our customers. Our partnership with Disney is an exciting development in our efforts to make Hutch phones a one stop shop for all infotainment needs.”

Rajat Jain, Managing Director, the Walt Disney Company (India), said, “Disney has emerged as one of the most innovative and progressive media companies in the mobile and Internet technology space. We are investing prudently to expand our existing businesses and to create opportunities in the new technology space that will drive significant long-term growth.”

Hutch has seen the introduction of several infotainment services like Full Song Downloads, Visual Radio, INDISMS, Yahoo! Messenger, HutchMail, cricket action replays and cricket commentary.

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