Earlier this year, Hutchison Essar Ltd had completed the acquisition of BPL Mobile Cellular Ltd, and now it has moved the latter’s media and creative businesses to Maxus and O&M, respectively. While Carat was handling BPL’s media account, the creative duties were with TBWA.
Confirming the news, Naveen Chopra, Chief Marketing Officer, Hutchison Essar told exchange4media.com, “The advertising agencies for BPL Mobile Cellular Ltd have changed in the Maharashtra, Tamil Nadu and Kerala circles. The media business is been shifted from Carat to Maxus and creative from TBWA to O&M as these two are Hutch’s existing agencies. Now that BPL is amalgamated with Hutch, we are in the process of making changes in the brand.”