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HUL completes media review; to renew contract with MindShare

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HUL completes media review; to renew contract with MindShare

Hindustan Unilever Ltd (HUL) has completed the review of its media planning and buying businesses. As is known, GroupM’s MindShare, which has a full-fledged arm dedicated for HUL in the form of Fulcrum, has been the custodian of this account since 1995. Following the review, HUL has decided to renew its contract with MindShare.

As the norm has been so far, this contract is also expected to be a three-year one. At present, HUL media spends are estimated to be upwards of Rs 1,000 crore.

When the review was underway, MindShare officials had clarified that this was a ‘standard review’. Vikram Sakhuja, COO, GroupM South Asia, had then explained, “We understand that this is a capability audit that is conducted at the end of any contract period.”

Neither HUL nor MindShare officials offered any comments at the time of filing this report. Sources however inform that the decision to renew the contract with MindShare has been taken, and the papers would be signed soon. Sources also inform that HUL did not speak to any other agency for this review.


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