Top Story

e4m_logo.png

Home >> Advertising >> Article

HUL calls for pitch for its Rs 50-cr OOH business

08-May-2009
Font Size   16
Share
HUL calls for pitch for its Rs 50-cr OOH business

It is learnt from industry sources that Hindustan Unilever Ltd (HUL) is scouting for an agency to handle it OOH duties. The pitch is for the all the brands under the HUL portfolio. The size of the business is estimated to be in the region of Rs 50 crore.

Ogilvy’s OOH arm Landscape is currently handling the business. The agencies taking part in the pitch include Aaren Initiative, Mudra Max, GroupM’s Kinetic, and Navia Asia, the OOH specialist unit affiliated to the Publicis Group. However, a definitive list of participating agencies couldn’t be ascertained at the time of filing this report. A decision on the pitch is likely to be taken in two weeks’ time.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...