It is learnt from industry sources that Hindustan Unilever Ltd (HUL) is scouting for an agency to handle it OOH duties. The pitch is for the all the brands under the HUL portfolio. The size of the business is estimated to be in the region of Rs 50 crore.
Ogilvy’s OOH arm Landscape is currently handling the business. The agencies taking part in the pitch include Aaren Initiative, Mudra Max, GroupM’s Kinetic, and Navia Asia, the OOH specialist unit affiliated to the Publicis Group. However, a definitive list of participating agencies couldn’t be ascertained at the time of filing this report. A decision on the pitch is likely to be taken in two weeks’ time.