Hindustan Unilever Ltd (HUL) has appointed O&M as creative agency for Lakme Skincare. Publicis Ambience is the incumbent agency, and will continue to be the agency for the Lakme Colour Cosmetics business. Lowe will continue to handle the Lakme Hairnext business.
Confirming the developments, a HUL spokesperson said, “We have appointed O&M as the new agency for Lakme Skin Care. Ambience continues to be the agency for Lakme Colour Cosmetics business.”
Lakme has a wide variety of products and services that cover all facets of beauty care, with products for the lips, nails, eyes, face and skin, and services like Lakme Beauty Salons. Lakme Skincare products include moisturisers, cleansers, sunscreen and body care products.