Top Story

e4m_logo.png

Home >> Advertising >> Article

HTA to be re-christened JWT

03-September-2002
Font Size   16
Share
HTA to be re-christened JWT

After three decades, Hindustan Thompson Associates (HTA) will re-christen itself to J. Walter Thompson (JWT) within September itself.

The re-branding marks the end of the line for a name that dates to 1929. JWT changed its name to HTA in 1970 as the government at that time had mandated that no fully- owned agency could handle public sector accounts. Almost 22% of HTA's business came from the public sector. With the transfer of equity to Indian shareholders, the agency decided to mark the new ownership with a change of name.

The reason citied for this change in the name is the globalization and the new ownership structure. As reported by exchange4media in December last year, the government had allowed WPP Holding' Mauritius subsidiary to increase its equity stake from 60 per cent to 74 per cent in Hindustan Thompson Associates, India's largest agency.

Global advertising major WPP bought shares worth Rs 57.60 crores to up its stake from 60 per cent to 75 per cent. According to sources, WPP bought almost 68,000 shares from the employees of HTA. This translated into WPP buying one equity share of Rs 100 for Rs 8090. A lot of HTA employees reaped a windfall in the beginning of this year.

Hindustan Thompson Private Limited will remain as the holding company and will continue to be the registered entity as before. Operationally, there will be no changes and Mike Khanna would continue to be the Chief Executive.

J. Walter Thompson, the advertising agency will be a division of Hindustan Thompson Associates. The other divisions and specialist units will include the existing ones like IPAN , ThompsonConnect, Thompson Design and Thompson Social and Rural.

With this re branding the erstwhile HTA will still echo with chants of "Phir bhi dil hai Hindustani"!

First run on exchange4media on Monday, 2nd September at 3 PM

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.