Close on the heels of winning the 'Agency of the Year award' at the Calcutta Ad Club, HTA has swept the 25th South India Advertising Awards 2002, organised and hosted by the Advertising Club, Chennai. It was a nail-biting finish that saw HTA Chennai narrowly edge past runners-up HTA Bangalore to win the coveted ‘Agency of the Year trophy.’
HTA Chennai picked up as many as 14 additional awards. These big wins included brands like Ford, LifeStyle International, Parry's Coffee Bite, KTV Channel and Aquafina.
"HTA's sound strategy, relevant planning and the ability to offer clutter-breaking creative solutions has resulted in high impact and success for its clients. It is extremely gratifying to receive recognition from our peers in the creative fraternity," said Anita Gupta, Senior Vice President and General Manager, HTA Chennai.
In the Press Advertising category, HTA Chennai won awards for the corporate campaign of Ford India. In the Press Product campaign category, it won awards for Ford IKON and LifeStyle International in the Colour and Black & White campaigns respectively. In the single press colour category, HTA Chennai bagged three awards for Ford IKON again.
The agency also bagged three awards for Ford Mondeo - one each in the Direct Response Package, Multimedia Presentation and Multimedia Campaign categories. HTA Chennai went on to win awards in Media Innovation and Outdoor Advertising for LifeStyle International.
In the Television Advertising category, HTA Chennai won awards for TV spots for Parry's Coffee Bite, KTV Channel and Aquafina. HTA Bangalore's haul of 10 awards came from ork on Spice Telecom and I-flex.
The chief guest, Mani Iyer, former Managing Director, O&M, handed out the Agency of the Year trophy to Anita Gupta, Senior Vice President and General Manager HTA Chennai. Ramesh Narayanan, President, Advertising Agencies Association of India (AAAI) also graced the occasion. A panel of 14 senior creative advertising professionals adjudged the awards under the Chairmanship of K S Chakravarthy.