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HTA bags Helios and Cholamandalam account

09-March-2002
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HTA bags Helios and Cholamandalam account

Hindustan Thompson Associates (HTA) (Chennai) has bagged the advertising account of Helios and Matheson Information Technology Ltd., a software company and Cholamandalam Insurance accounts, a new insurance company from the Murugappa group. HTA refused to divulge details regarding the size of accounts.

According to agency sources, HTA has been managing the advertising accounts of Parryware and Parry's confectionery of the same group.

According to company sources, more business is expected from retail, entertainment, healthcare and telecom sectors.

The Chennai branch has done well on the creative from. Recently the Ad Club Calcutta chose HTA Chennai as the `Agency of the Year'. It got gold in the single press category for its `Ford Panther Black' campaign and Coffy Bite' campaign won the silver in the Best Continuing Campaign category.

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