HT Media, the leading media company in India is scouting for an OOH partner. The pitch has been made for its three brands - Hindustan Times, Hindustan and Fever 104 FM.
Though separate details could not be ascertained for the two print publications that form the media conglomerate. However, sources close to the development estimate the account for Fever 104 FM to be worth Rs 120 lakhs.
Around eight OOH agencies are reported to have participated in the pitch, including Primesite and Platinum among others.
The brief to the agencies given by HT is to break a campaign for HT City (Delhi supplement) and HT Café (Mumbai supplement).
The presentation on the brief has been scheduled for June 29.