Top Story

e4m_logo.png

Home >> Advertising >> Article

HT Media calls for an OOH pitch

29-June-2009
Font Size   16
Share
HT Media calls for an OOH pitch

HT Media, the leading media company in India is scouting for an OOH partner. The pitch has been made for its three brands - Hindustan Times, Hindustan and Fever 104 FM.

Though separate details could not be ascertained for the two print publications that form the media conglomerate. However, sources close to the development estimate the account for Fever 104 FM to be worth Rs 120 lakhs.

Around eight OOH agencies are reported to have participated in the pitch, including Primesite and Platinum among others.

The brief to the agencies given by HT is to break a campaign for HT City (Delhi supplement) and HT Café (Mumbai supplement).

The presentation on the brief has been scheduled for June 29.

Tags

In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to create some cherished memories. Read on…

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcing the image of Motilal Oswal as ‘Experts in Equity...

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46