Central Park, the fastest growing real estate brand has empanelled HS Ad India as their creative agency. The company appointed the agency after a rigorous multi-agency pitch process that lasted over two months. HS Ad will look at every aspect of brand building and partner the brand in its next level of growth.
Commenting on the association, Amarjit Bakshi, Managing Director, Central Park said, “We want our communication partners to not just work for projects but also assimilate what our brand stands for and showcase the same in the work. With HS Ads, we not just found the zeal and willingness to go beyond the ordinary but also excellent understanding of where we want to reach and position ourselves as an ultra-luxury real estate brand.”
Sukyong Sean Rhee, Managing Director at HS Ad India is very excited at the prospect of including Central Park to the agency’s portfolio of clients. He said, “My objective is to include a mix of Indian and global clients and emerge as one of India’s leading integrated communication solutions providers.”
Central Park has mandated the agency to very clearly focus on brand building and then take the equity forward for developing new project campaigns. This includes branding, print campaigns, OOH, POS and collaterals for various new projects being launched in the near future.
Commenting on the win, Nitin Makdani, Business Head and VP at HS Ad India said, “With a beautiful existing property and many exciting new launches by Central Park, the team is looking forward to develop fresh and exciting work in the real estate category, otherwise flushed with celebrity faces and hollow promises.”
Prior to HS Ads India, Central Park’s creative work was handled by JWT, Delhi.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking