Top Story

e4m_logo.png

Home >> Advertising >> Article

HR Direction adds Hutchison Whampoa arm ‘3’ to its kitty

07-May-2008
Font Size   16
Share
HR Direction adds Hutchison Whampoa arm ‘3’ to its kitty

HR Direction, a specialist division of RK Swamy BBDO catering to HR-related communication needs of organizations, has won the business of ‘3’, the 100 per cent subsidiary of Hutchison Whampoa Ltd, a Fortune 500 company and a global pioneer of 3G telecommunications technology. In India, ‘3’ employs over 6,000 people in their customer care centers in Mumbai and Pune. The incumbent agency is O&M Mumbai.

Arun Kumar, Senior Partner, HR Direction, said, “‘3’ is known worldwide for pushing the creative envelope with some out-of-the-box advertising. It is a great opportunity to develop creative solutions to make ‘3’ India an employer power brand through strategic perception management. The dual task of attracting and retaining talent would be a challenge considering the high employee churn in the ITES industry.”

Commenting on the decision to move the account to HR Direction, Deanne Rodrigues, Head, Branding & Marketing Communication, ‘3’, said, “Employer branding is crucial to a corporate like us with a huge employee strength. In today’s dynamic business environment, it is essential to create a suitable niche as an employer brand. HR Direction fits the bill really well as they are a perfect blend of HR strategy combined with creativity. It is great to see an internal campaign have a two-fold objective of arresting employees’ attention amidst clutter and also aid in achieving a difficult business/ operational objective, and that’s what HR Directions helps us do.”

Tags

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

This initiative of Amazon turns a year old and they have plans to make the start-ups and consumers more aware about this.

In an interview with exchange4media, Maheshwari spoke about the journey of this transformation, his vision for Network18 Digital and the future, scope and trends that will define digital journalism

We list a few important stories that you may have missed in the week gone by

Dr Ortho Oil and ITC Ltd entered Top 10 Brands and Top 10 Advertisers respectively

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have...