Publicis Capital, a division of Publicis Communications, has been awarded the creative mandate of HPL Electric and Power. Its mandate will be to take care of the corporate brand as well as packaging design and creative communications for HPL’s range of products.
The agency won the Delhi-based brand’s account after a multi-agency pitch.
According to sources, the brand’s spend on ATL and BTL activities is in the range of Rs 15 crore -18 crore.
Commenting on the win, Hemant Misra, CEO, Publicis Capital said, “The phenomenal growth of HPL is a harbinger of the brand value waiting to be unlocked. I look forward to this opportunity of partnering with the brand owners to take the brand to its rightful place in the consumer space.”
Gautam Seth, Joint Managing Director, HPL said, “We have been aggressively introducing various products and innovations in the market. This made it imperative for us to associate with an agency which understands and connects with our diversified target group. We are excited to partner with Publicis Capital and look forward to create a distinct identity for HPL and for our various products, keeping in mind the essence of the brand.”
For the record, HPL is a manufacturer of electrical switchgear, metering, wires, energy management equipment in India since 1956.