Top Story

e4m_logo.png

Home >> Advertising >> Article

HPL awards creative mandate to Publicis Capital

26-November-2012
Font Size   16
Share
HPL awards creative mandate to Publicis Capital

Publicis Capital, a division of Publicis Communications, has been awarded the creative mandate of HPL Electric and Power. Its mandate will be to take care of the corporate brand as well as packaging design and creative communications for HPL’s range of products.

The agency won the Delhi-based brand’s account after a multi-agency pitch.

According to sources, the brand’s spend on ATL and BTL activities is in the range of Rs 15 crore -18 crore.

Commenting on the win, Hemant Misra, CEO, Publicis Capital said, “The phenomenal growth of HPL is a harbinger of the brand value waiting to be unlocked. I look forward to this opportunity of partnering with the brand owners to take the brand to its rightful place in the consumer space.”

Gautam Seth, Joint Managing Director, HPL said, “We have been aggressively introducing various products and innovations in the market. This made it imperative for us to associate with an agency which understands and connects with our diversified target group. We are excited to partner with Publicis Capital and look forward to create a distinct identity for HPL and for our various products, keeping in mind the essence of the brand.”

For the record, HPL is a manufacturer of electrical switchgear, metering, wires, energy management equipment in India since 1956.
 

Tags

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Zapr Media Labs’ in-depth study shows the iconic show’s penetration in major cities, migration from other top viewed genres and channels, loyalty and other key metrics

The service will include ratings, reach, frequency and segmentation reporting

The Editors Guild of India has expressed its deep concern over the Rajasthan Government’s decision to make the Criminal Laws (Rajasthan Amendment) Ordinance 2017 into an Act in the current legislative...