Top Story


Home >> Advertising >> Article

HPCL looks for a creative and media agency for Rs 60-70-cr biz

Font Size   16
HPCL looks for a creative and media agency for Rs 60-70-cr biz

Hindustan Petroleum Corporation Ltd (HPCL) is on the lookout for a custodian for its advertising duties. The corporate has invited 11 to 12 agencies for the business, which is presently with JWT and Mudra. The account size of the total business is in the region of Rs 60-70 crore. The company is looking for an empanelment again of two to three agencies.

Sources in the know of the situation inform that even though various details around the pitch processes are not confirmed yet, the processes will begin in a couple of weeks. It is also clear that HPCL is looking at non-aligned agencies. Consequently, the likes of Lowe (BPCL), Saatchi & Saatchi (BPCL), Euro RSCG (BPCL), Contract (Shell) Rediffusion DY&R (IOC) and Leo Burnett (IOC) are out of the pitch process.

HPCL is the result of a convergence of four companies - ESSO, Lube India, Caltex Oil Refining India and Kosan Gas Company. After a few name changes, the group was finally christened as HPCL in 1974 and since then, the business has spread across various fronts relating to petroleum products.


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.