Hotstar takes second spot @BARC's Top 10 Brands Across Genres in Week 15
Dettol Toilet Soaps took the top spot to lead BARC’s Top 10 Brands Across Genres for Week 15 (April 8–14) of 2017’s viewership and ad insertions with 23, 792 insertions.
Hotstar and Lalitha Jewellery moved up successively to the second and third spot with 12,939 and 11,557 insertions, respectively.
Roop Mantra Ayur Face Cream retained its fourth spot with 11,483 insertions.
Gionee A1, Harpic 10X, Harpic Power Plus/Bathroom Cleaner, Lizol, and Fair & Lovely Advanced Multivitamin entered the list at fifth, seventh, eighth, ninth and tenth spot with 10,022, 8613, 7495, 6977, and 6775 insertions, respectively.
Airtel Cellular Phone Service slipped drastically to the sixth spot with 8,818 insertions.
In the Top 10 Advertisers list, FMCG firm Hindustan Lever, Reckitt Benckiser India, and Brooke Bond Lipton India continued to retain the top three spots with 1,31, 798, 1,01,493, and 23,312 insertions.
Colgate Palmolive India, Godrej Consumer Products, and Cadburys India entered the list at the fourth, fifth, and ninth spot putting in 18,760, 17,237, and 14,503 insertions.
Procter & Gamble, Patanjali Ayurved, ITC, and Coca Cola India slipped to the sixth, seventh, eighth and tenth spot with 17,055, 17,054, 16,048, and 14,386 insertions respectively.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking