Dettol Toilet Soaps took the top spot to lead BARC’s Top 10 Brands Across Genres for Week 15 (April 8–14) of 2017’s viewership and ad insertions with 23, 792 insertions.
Hotstar and Lalitha Jewellery moved up successively to the second and third spot with 12,939 and 11,557 insertions, respectively.
Roop Mantra Ayur Face Cream retained its fourth spot with 11,483 insertions.
Gionee A1, Harpic 10X, Harpic Power Plus/Bathroom Cleaner, Lizol, and Fair & Lovely Advanced Multivitamin entered the list at fifth, seventh, eighth, ninth and tenth spot with 10,022, 8613, 7495, 6977, and 6775 insertions, respectively.
Airtel Cellular Phone Service slipped drastically to the sixth spot with 8,818 insertions.
In the Top 10 Advertisers list, FMCG firm Hindustan Lever, Reckitt Benckiser India, and Brooke Bond Lipton India continued to retain the top three spots with 1,31, 798, 1,01,493, and 23,312 insertions.
Colgate Palmolive India, Godrej Consumer Products, and Cadburys India entered the list at the fourth, fifth, and ninth spot putting in 18,760, 17,237, and 14,503 insertions.
Procter & Gamble, Patanjali Ayurved, ITC, and Coca Cola India slipped to the sixth, seventh, eighth and tenth spot with 17,055, 17,054, 16,048, and 14,386 insertions respectively.