Top Story


Home >> Advertising >> Article

Hotstar enters BARC's Top 10 Brands at 7th spot @Week 14

Font Size   16
Hotstar enters BARC's Top 10 Brands at 7th spot @Week 14

Airtel Cellular Phone Service moved up to the top spot to lead BARC’s Top 10 Brands Across Genres for Week 14 (April 1–7) of 2017’s viewership and ad insertions with 13,577 insertions.

Vodafone Super Net 4G and Roop Mantra Ayur Face Cream moved to the second and fourth spots with 12,702 and 11,391 insertions, respectively.

SBI Corporate Banking, Maruti Suzuki CIAZ, Hotstar, and Vanish OXI Action made a fresh entry in the list at third, fifth, seventh, and eighth spots with 12,289, 10,372, 8,203, and 8,036 insertions, respectively.

Dettol Cool Soap and Lalitha Jewellery re-entered the list at the sixth and ninth spots with 9,490 and 7,024 insertions, respectively.

IPL-10 slipped to the tenth spot with 6,684 insertions.  

In the Top 10 Advertisers list, FMCG firm Hindustan Lever continued to dominate the list with 1,25,060 insertions. Reckitt Benckiser India and Brooke Bond Lipton India moved to the second and third spots with 72,182 and 23,190 insertions, respectively. 

Procter & Gamble and Ponds India moved up to fourth and eighth spots with 21,187 and 14,715 insertions, respectively.

Patanjali Ayurved slipped to the fifth spot with 17,451 insertions.

ITC retained its sixth spot with 16,446 insertions.

Telecom player Bharti Airtel entered the list at seventh spot with 15,494 insertions.

Two beverage majors Coca Cola India and Pepsi Co entered the list at ninth and tenth spots with 14,355 and 12,973 insertions, respectively.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017