Continuing with its campaigns featuring talented child actor Darsheel Safary, Horlicks has unveiled its latest campaign with a new thought – ‘Badlo Apne Bachpan Ka Size’. The promotion, which has already seen a TVC breaking on July 11, will be supported by on radio, on ground activation, trade visibility and online activation.
Shubhajit Sen, Executive Vice President, Marketing, GlaxoSmithKline Consumer Health Care, said, “Kids of today are active decision-makers. They want to influence the way they go about their life at home, school and with friends. By making Horlicks an ally in this endeavour, we expect the brand to strongly connect with them. This is the essence of the new campaign ‘Badlo Apne Bachpan Ka Size’.”
Debarpita Banerjee, Associate Vice President & Client Services Director, JWT (the agency behind the campaign), said, “The new Horlicks campaign celebrates the power, the funk and the rush of childhood. Darsheel and his cool gang represent the ever curious generation of today that is in charge of things around, and Horlicks is their accomplice in their journey of empowerment.”
The TVC revolves around Safary and his friends. They take the rush of new thought everywhere from rooftops to classroom to playgrounds to staffrooms. They are willing to get into the thick of things and take things in their own little hands to get what interest them, eradicate what bugs them and discover what intrigues them. And en-route, infecting everyone with the winds of change Horlicks, as the fifth member of the gang is no longer an onlooker or nutrition inspector of childhood, but a seriously close playmate that completely believes in their philosophy and stands as an accomplice to their intention.