Honda to tap premium segment with Accord V6

Honda to tap premium segment with Accord V6

Author | exchange4media News Service | Thursday, Mar 11,2004 3:08 PM

Honda to tap premium segment with Accord V6

With disposable income of the people set on an upward trend, Honda Siel Cars India Ltd is eyeing at a larger slice of the premium pie. The latest from Honda stable, Accord V6 is revving up to hit the Indian roads very soon.

Accord V6 is the fourth model (after CRV, Accord and new City) to be launched by the company over the past year as part of its overall strategy to emerge as the market leader. With promises of the ‘Unbelievable Honda’ experience, Accord V6 lures the buyer with performance and luxury at an attractive price.

Commenting on the strategy behind the launch, H. Yamada, President and CEO, Honda Siel Cars India, said: “Our entire team is working towards attaining leadership in the premium segment. We have already become the number one player in the D Segment with tremendous response for Accord 2.4 L and CR-V, launched last year.”

Honda Accord, equipped with its latest variant, became the segment leader for the first time in recent years, rolling out 1,757 cars on the road during the Jan-Dec, 2003 spell. Hyundai Sonata – the immediate competitor stood second with 1,264 units. Honda CRV also took the top honour selling 644 units in barely four months since its launch, while the higher-priced luxury offering from Hyundai remained a distant second at 188 units.

“Accord V6 will strengthen our lead further,” Yamada was confident. “We always strive to meet customer expectations. The new City, a combination of power and fuel economy, targets the B and C segment, while Accord V6 will cater to a niche customers’ requirements with its state-of-the-art technology and competitive pricing,” he explained while talking to exchange4media. com.

Accord V6 features advanced 3000cc V6 cylinder, SOHC VTEC engine, advanced first-time features like ‘Drive by Wire’ (electronic throttle control) and cruise control – all that result in a hassle-free drive, improved by the five-speed automatic transmission featuring Honda’s exclusive grade logic control.

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