In recognition of its creative and innovative advertising, Honda will be awarded this year’s coveted Advertiser of the Year award at the 54th Cannes Lions International Advertising Festival. The trophy will be presented to Ken Keir, Senior Vice-President, Honda Motor Europe.
This award is presented to advertisers who have distinguished themselves for inspiring innovative marketing of their products, and who embrace and encourage the creative work produced by their agencies.
Phil Thomas, CEO, Cannes Lions International Advertising Festival, said, “The essence of Cannes is all about great creative work. So we are delighted to honour Honda since it continues to make a tremendous effort to market its brand with imaginative, original and cutting-edge advertising.”
During the last few years, Honda ads have consistently been awarded Lions across different media. Some of the wins include a Gold Lion in 2003 for the ‘Cog’ campaign, a Film Grand Prix and a Titanium Lion in 2005 for ‘Grrr’, and Gold Lions in 2006 for ‘Choir’ and ‘Impossible Dream’ each.
Commenting on Honda winning the award, Keir said, “Through our agencies and a great marketing team, we changed our advertising direction five years ago. From that point on, our success has been the result of a consistent, honest approach projecting the company’s philosophy and values in an entertaining and unique style which has changed Honda awareness out of all recognition.”
Keir has been with Honda for 16 years and is responsible for the development of the European sales networks. He will be presented with the prestigious Advertiser of the Year trophy in Cannes during the Film, Titanium and Integrated Lions Awards Ceremony on June 23.
The 54th International Advertising Festival will be held from June 17-23 this year in Cannes, France.