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Honda cars scouts for a media partner

07-November-2014
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Honda cars scouts for a media partner

Honda cars is scouting for a media partner, confirm industry sources, estimating the account size around 120 crores.

The brands under Honda cars also include, CRV, Honda City, CRV, Jazz, Mobilio and Accord. The company registered monthly domestic sales of 13,242 units in October 2014 witnessing a growth of 18 per cent, and also achieved the milestone of crossing 1 lakh units in the current financial year where it registered an overall growth of 43 per cent during the period April – October 2014 with 1,01,442 units as against 70,831 units during the corresponding period last year.

The brand was also in the news for its recent campaign for Mobilio, with the tagline ‘Apne liye, apnon ke liye’ featuring a joint family of seven people by Soho Square.
 

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