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We have re-crafted the media agency model : CVL Srinivas

We have re-crafted the media agency model : CVL Srinivas

In a freewheeling chat Srini talks about GroupM going through a silent transformation, creating a solid data & tech nucleus that holds together the media and content services Fullstory Image

Interviews
R Balki
R Balki
Group Chairman, MullenLowe Lintas Group

“I don’t know why it is such a big deal, I just had fun and I’m just going away, I think nothing interesting is happening in advertising right now, so my going away is one day of excitement, it is like award... Full Interview

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Archives: News

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Rupa Frontline revamps brand identity, launches new logo

By content@exchange4media.com Tuesday Jan 17, 2017

The new logo repositions Frontline as a young and fashion-forward brand Fullstory image



Tapzo awards creative mandate to BBH, launches new campaign

By content@exchange4media.com Monday Jan 16, 2017

The app aggregator launched its first campaign showcasing its unique value proposition Fullstory image



Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By content@exchange4media.com Monday Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards Fullstory image



TV ad share of consumer durables sector drops by 83% post demonetisation

By content@exchange4media.com Monday Jan 16, 2017

Consumer durables sector has registered a massive dip in television advertising share during the period November 9 to December 25 Fullstory image



J. Walter Thompson scholarship for women enters third year

By content@exchange4media.com Saturday Jan 14, 2017

Helen Lansdowne Resor (HLR) Scholarship, a global scholarship opportunity, will award up to USD 10,000 to five women college students who wish to take up advertising Fullstory image



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