Gupta will be taking over this role from 1st September
“I don’t know why it is such a big deal, I just had fun and I’m just going away, I think nothing interesting is happening in advertising right now, so my going away is one day of excitement, it is like award...
Saturday Aug 27, 2016
The cricketers will be the brand ambassadors for Skore and promote their product range. As a part of the association, the players will also re-create Bravo’s famous “Champion” song for the Indian audience
The new ad campaign focuses on the spirit of not giving up and starting all over again after a physically exhausting task
The communication will be promoted primarily on digital, besides the company also plans to use the concept at a BTL level to hammer the key benefit at point of sales
The idea behind these activities is to build a culture for the young minds to learn, thrive and prosper
On Friday #BoycottMyntra trended on Twitter for hurting the Hindu sentiments