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What's common between Baba Ramdev, Trivago Guy and Steve Ballmer?

What's common between Baba Ramdev, Trivago Guy and Steve Ballmer?

They have all been the ? ?face? ?of? ?their respective? ?brands, with Steve Ballmer and Baba Ramdev predecessing Abhinav Kumar, the Trivago Guy Fullstory Image

Interviews
R Balki
R Balki
Group Chairman, MullenLowe Lintas Group

“I don’t know why it is such a big deal, I just had fun and I’m just going away, I think nothing interesting is happening in advertising right now, so my going away is one day of excitement, it is like award... Full Interview

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Archives: News

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Honda Jazz takes the webisode approach for its latest campaign

By content@exchange4media.com Saturday Aug 19, 2017

The brand has adapted this format to break the clutter in the over-saturated hatch-back car segment Fullstory image



#DoorsOfIndia campaign by Tata Steel could open doors to conversation and engagement

By content@exchange4media.com Saturday Aug 19, 2017

The new #DoorsOfIndia campaign for the brand Pravesh by Tata Steel showcases an amalgamation of content, influencers and storytelling Fullstory image



'Ghar Aaiye Na' campaign by Big Bazaar expounds on 'home is where the heart is' adage

By content@exchange4media.com Saturday Aug 19, 2017

The campaign created by DDB Mudra West aims to increase awareness about the home décor and kitchen segment of Big Bazaar Fullstory image



Katrina Kaif oozes luxury and glamour in new TVC by Berger Paints India

By content@exchange4media.com Saturday Aug 19, 2017

The TVC aims to create a unique brand identity in the super premium interior emulsion category around luxury and glamour Fullstory image



Asian Paints' brand ambassador Nawazuddin Siddiqui urges consumers to make the right choice

By content@exchange4media.com Saturday Aug 19, 2017

With a tagline like 'Choice Tarakki Ki,’ the film leaves a pertinent message about making progressive choices that leaves no room for compromise when it comes to quality Fullstory image



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