Branding is not about advertising, but good delivery: Amitabh Kant

Branding is not about advertising, but good delivery: Amitabh Kant

Delivering keynote address at IAA India Chapter’s Silver Jubilee Summit, Secretary, Industrial Policy & Promotion, Government of India, says it is essential to build a brand based on reality Fullstory Image

Jim James
Jim James
Founder and CEO, Eastwest Public Relations

Mobile communications mean that it is possible to be on 24/7, and there is an anxiety that the competition will be using speed as a source of competitive advantage. Clients therefore have less time to plan s... Full Interview


Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Archives: News


Saatchi & Saatchi names Justin Billingsley as worldwide COO

By Friday Sep 04, 2015

He is presently CEO of Dynamic Markets at Saatchi & Saatchi, having joined the company in 2009. Based in London, he commences his role immediately Fullstory image

Embrace this 'new normal' that yesterday is not relevant today...: Srinivasan Swamy

By Thursday Sep 03, 2015

IAA India Chapter President Srinivasan Swamy talks about the theme of IAA India's Silver Jubilee summit 'Crossroads: Where Change is Shaping the Future Today'. The Summit begins in Kochi today and has Faris Abouhamad, Amitabh Kant and Shah Rukh Khan as speakers Fullstory image

Jaguar Advertising & Media Solutions celebrates its first anniversary

By Thursday Sep 03, 2015

In the short span of 1 year, JAMS has emerged as one of India’s largest media representation houses and is the official representative of many leading media groups of the country Fullstory image

Boy browsing and finding love: Dating apps TrulyMadly and Woo launch maiden campaigns

By Thursday Sep 03, 2015

TrulyMadly campaign features girls having fun with boy browsing, Woo focuses on finding love and making a connection Fullstory image

EIKONA Connect: Print PR/Earned Media industry volume grows by 38% in 2015 vs 2014

By Wednesday Sep 02, 2015

A simple yet effective indicator of the fact that PR Tool is increasingly getting used by brand custodians across industry verticals is by gauging the growth of Earned Media space usage dedicated to a brand across editorial/news & views formats Fullstory image