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Ikea conducts India leg of media pitch with WPP and Dentsu Aegis Network

Ikea conducts India leg of media pitch with WPP and Dentsu Aegis Network

The India leg of this review is currently underway, and agencies from WPP’s GroupM umbrella and Dentsu Aegis are currently battling it out for the Furniture giant’s media business in India. Fullstory Image

Interviews
R Balki
R Balki
Group Chairman, MullenLowe Lintas Group

“I don’t know why it is such a big deal, I just had fun and I’m just going away, I think nothing interesting is happening in advertising right now, so my going away is one day of excitement, it is like award... Full Interview

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Archives: News

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Tata Sky earmarks Rs 40 crore for big-scale festive campaign featuring Amitabh Bachchan

By sarmistha.neogy@exchange4media.com Monday Sep 26, 2016

According to reports, the estimated spends to promote the campaign conceptualised by Ogilvy & Mather is around Rs 40 crore in the next 5-6 weeks Fullstory image



Acer ropes in Anushka Sharma as brand ambassador

By content@exchange4media.com Monday Sep 26, 2016

The alliance will foster the expansion of Acer’s innovative product range in various categories Fullstory image



Tata Sky's new campaign with Amitabh Bachchan goes live today

By content@exchange4media.com Saturday Sep 24, 2016

The campaign, conceptualised by Ogilvy & Mather, Mumbai, targets 85 per cent of the country’s population that lives outside the metros Fullstory image



Instagram hits 500,000 advertisers

By content@exchange4media.com Saturday Sep 24, 2016

According to the press release, in just six months, the number of advertisers has more than doubled. And that includes a variety of businesses from around the world. In fact, the top five countries seeing advertiser adoption are the US, Brazil, UK, Australia and Canada Fullstory image



Time Inc.'s Norman Pearlstine named President of 2016 Epica Awards Jury

By content@exchange4media.com Saturday Sep 24, 2016

Norman Pearlstine, Epica Awards, Mark Tungate Fullstory image



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