Advertising
News


Nestle MUNCH releases new TVC to celebrate partnership with Bahubali 2

Nestle MUNCH releases new TVC to celebrate partnership with Bahubali 2

The TVC shows a mash-up of the iconic movie trailer with ‘Crunch Macha MUNCH Macha’ musical Fullstory Image

Interviews
R Balki
R Balki
Group Chairman, MullenLowe Lintas Group

“I don’t know why it is such a big deal, I just had fun and I’m just going away, I think nothing interesting is happening in advertising right now, so my going away is one day of excitement, it is like award... Full Interview

Videos

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Archives: News

12345678910

Many clients call for pitches only because their incumbent agencies refuse to re-negotiate remuneration: Joseph George, MullenLowe Lintas Group

By priyanka.mehra@exchange4media.com Tuesday Apr 25, 2017

Joseph George, Group Chairman & CEO, India Regional President, South & Southeast Asia, MullenLowe Lintas Group, gets candid about critical challenges faced by the communication industry today Fullstory image



Patanjali must mean quality. If there is a problem, the brand needs to own up and fix it: Experts

By madhuwanti@exchange4media.com Tuesday Apr 25, 2017

In the context of armed forces’ canteen stores suspending Patanjali Ayurved’s amla juice, experts advise the homegrown FMCG major to be accountable and address the issue Fullstory image



2017 APAC Effie Awards winners announced; Publicis and BBDO India win Gold

By content@exchange4media.com Monday Apr 24, 2017

TLG India, MullenLowe Lintas Group, BBDO India, Ogilvy India, TBWA\India win Silver; Ogilvy India, McCann Worldgroup India, MullenLowe Lintas Group, Medulla Communications, Ogilvy & Mather win Bronze Fullstory image



Gift cards see a growth rate of 3x year-on-year, finds Qwikcilver

By guestcolumn@exchange4media.com Monday Apr 24, 2017

The gifting industry in India is undergoing a massive transformation and is estimated at $40 billion Fullstory image



Ogilvy Mumbai creates India’s first TVC shot on an iPhone for Milton

By content@exchange4media.com Saturday Apr 22, 2017

What I love about this piece of communication is that it focuses on the core product benefit throughout and yet takes the viewer on a journey that is both engaging and entertaining, says Kunal Jeswani, CEO, Ogilvy India Fullstory image



12345678910