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BBDO's 'Ariel Dads #Share the Load' ad drives premium segment of brand sales by 76%

BBDO's 'Ariel Dads #Share the Load' ad drives premium segment of brand sales by 76%

Other than winning the Glass Lion (Gold), the campaign also bagged a metal each in Cyber, Creative Effectiveness, Film and the inaugural Entertainment categories at Cannes Fullstory Image

Interviews
Arun Iyer
Arun Iyer
Chief Creative Officer, Lowe Lintas

“Go to a pitch with your point of view, not necessarily what the client wants, because at the end of the day they come to you because they want your thinking,” believes Arun Iyer, Chief Creative Officer, Low... Full Interview

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Archives: News

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Lavie appoints Makani Creatives as its advertising agency for Bags and Shoes

By content@exchange4media.com Friday Jul 22, 2016

Lavie, a leading Indian brand of fashion accessory and footwear has appointed Makani Creatives Pvt. Ltd as its advertising agency for its range of bags and shoes Fullstory image



IPG Q2 organic revenues witness 3.7% growth

By content@exchange4media.com Friday Jul 22, 2016

Interpublic has announced its second quarter and first half 2016 results. As per the results, the second quarter witnessed revenue increase of 2.2% and organic revenue increase of 3.7% Fullstory image



Our challenge is to establish Michelin as a solid brand in India: Pradeep G Thampy, Michelin Tyres

By sarmistha.neogy@exchange4media.com Friday Jul 22, 2016

Michelin unveils its maiden TVC for the two-wheel tyre category in India with an aim to target non metro cities and to establish a strong brand connect Fullstory image



Innovation drives low-involvement category brands for greater connect

By sarmistha.neogy@exchange4media.com Friday Jul 22, 2016

Recently, Varuna Pumps, Finolex Fans, Cello Butterflow, Coverfox and HDFC Ergo have used interesting and engaging narratives to communicate with their audience on both television and the digital mediums to create a strong brand recall Fullstory image



Hill & Knowlton bags media mandate of Aviva Life Insurance in India

By content@exchange4media.com Friday Jul 22, 2016

Following a competitive pitch, H+K Strategies’ Financial Services team has been selected to handle the entire PR portfolio for Aviva Life Insurance India, including corporate reputation, brand awareness, stakeholder outreach, online reputation management and strategic visibility for its key initiatives in India, across traditional and digital medium. Fullstory image



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