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BIBA unveils new brand philosophy through first-ever TVC

BIBA unveils new brand philosophy through first-ever TVC

Through television, our attempt is to not simply reach out to all women but to connect with each and every one of them, says Siddharth Bindra, Managing Director, BIBA Apparels Fullstory Image

Interviews
R Balki
R Balki
Group Chairman, MullenLowe Lintas Group

“I don’t know why it is such a big deal, I just had fun and I’m just going away, I think nothing interesting is happening in advertising right now, so my going away is one day of excitement, it is like award... Full Interview

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Archives: News

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Woodland’s #AgainstAllOdds Season 2 is all about grit and determination

By content@exchange4media.com Thursday Mar 23, 2017

The new series of the campaign led by Interactive Avenues shares inspiring stories of courage and perseverance in the face of physical, social and mental barriers Fullstory image



Effective July 1, 2017, Vineet Gupta will be Group CEO of DDB Mudra; Aditya Kanthy will be Group MD as Madhukar Kamath to step down by December 2017

By content@exchange4media.com Tuesday Mar 21, 2017

Gupta, currently the Chief Digital Officer, will be appointed as Group CEO (Designate) and Kanthy, currently the Chief Strategy Officer, will be appointed as Group Managing Director (Designate) effective April 1, 2017 Fullstory image



Team Sponsorship in Cricket rose 25.33% in 2016: ESP Properties Report

By content@exchange4media.com Tuesday Mar 21, 2017

IPL Team sponsorship grew by 9.5% as 22 new brands tested the waters with IPL franchises during the season Fullstory image



Sasha Chhetri is back with new campaign for Airtel as fastest mobile network in India

By content@exchange4media.com Monday Mar 20, 2017

The Airtel Girl and her friends will answer in a brand new campaign that goes on air today Fullstory image



Maxus retains digital mandate for Titan

By priyanka.mehra@exchange4media.com Monday Mar 20, 2017

All leading media agencies were part of this pitch Fullstory image



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