Tourism Australia has announced the name of popular Hollywood actor Chris Hemsworth as the global ambassador for its new campaign, which will focus on the country’s world-class aquatic and coastal experiences.
Commenting on the announcement, Tourism Australia Managing Director, John O’Sullivan said, “Chris truly embodies the Australian way of life and his love of his home country, with all its natural beauty, makes him an ideal ambassador. From learning how to surf on Phillip Island, fishing with his brothers in the Northern Territory and family beach holidays, Chris has grown up in Australia in and around water and his own personal experiences bring a truly authentic and influential Australian voice to our campaign.”
Speaking about his association with Tourism Australia, Chris Hemsworth commented, “In Australia you’re surrounded by the most incredible natural beauty. Being in the water or near to it is a way of life for us. I’m really looking forward to launching this new campaign in New York and sharing with the rest of the world just how amazing this country really is.”
The Hollywood star will launch the country's new campaign, focusing on its beaches and coastal experiences, at the global premiere on Australia Day eve in New York. “Chris is passionate about Australia, with a genuine desire to promote the Australian way of life and therefore makes a great global ambassador for telling the world why there’s nothing like Australia,” added, Lisa Ronson, Chief Marketing Officer, Tourism Australia.