Hindustan Lever will launch its women's portal by the second half of this year to supplement sales of its range of personal products. The FMCG major has entered into a strategic tie-up with the Nasdaq-listed iVillage Inc, operator of iVillage.com, to develop the women's portal for the Indian market. The portal will be a division of Lakme Lever, HLL's 100 per cent subsidiary.
The portal will offer everyday solutions online to the Indian women. It will provide information, advice, services and solutions with the objective of becoming the destination website of choice for Indian women. It will have multiple channels, including health, careers, relationships, parenting, beauty, food and home. Some of the content will be localised to take into account the cultural background and regional needs of women.
In the US, iVillage has a joint venture with Unilever to create substance.com, a beauty channel that will be a substantive resource centre for women to find solutions regarding beauty and personal care.