Top Story


Home >> Advertising >> Article

HLL to launch women’s portal to boost sales

Font Size   16
HLL to launch women’s portal to boost sales

Hindustan Lever will launch its women's portal by the second half of this year to supplement sales of its range of personal products. The FMCG major has entered into a strategic tie-up with the Nasdaq-listed iVillage Inc, operator of, to develop the women's portal for the Indian market. The portal will be a division of Lakme Lever, HLL's 100 per cent subsidiary.

The portal will offer everyday solutions online to the Indian women. It will provide information, advice, services and solutions with the objective of becoming the destination website of choice for Indian women. It will have multiple channels, including health, careers, relationships, parenting, beauty, food and home. Some of the content will be localised to take into account the cultural background and regional needs of women.

In the US, iVillage has a joint venture with Unilever to create, a beauty channel that will be a substantive resource centre for women to find solutions regarding beauty and personal care.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video