HLL-MindShare Fulcrum team India was awarded the highest honour at the Unilever Global Communication Channel Planning (CCP) awards held at Amsterdam on June 12, 2002. They won the Gold for their entry on Fair and Lovely, the flagship skin care brand of Hindustan Lever Limited.
The Unilever Global CCP Awards are an annual event, which recognize and reward the brands and agencies that have used Communication Channels (Media) most innovatively and effectively to build brands. Entries from across the World compete for this award. Apart from the Gold won by HLL-MindShare in India, MindShare also won the Silver and Bronze for their entries on Dove (USA) and Lipton Cold Brew (USA).
Communication Channel Planning is a strategic process that starts with a brand's marketing goals and in a seamless manner dovetails budgeting, channel mix and a 360 degree plan that intersects the consumer where it matters most.
The Indian entry for Fair and Lovely won the 'Gold' for outstanding targeting of different audiences through unique and innovative channels. The MindShare Fulcrum team in Mumbai used their knowledge and insights on the category and consumer to provide 360degree communication channel solutions for growing the brand.
Says Vivek Rampal, Business Head, Skincare, HLL, "The framework of CCP has helped us in not only finer targeting and hence better insights but also out of the box solutions at each and every step."
On what gave MindShare Fulcrum the edge over others, Vikram Sakhuja, MD MindShare Fulcrum, says, "Where I think we stood out was in our ability to deliver a comprehensive plan catering to four unique target segments. The CCP is not only a robust planning process, but also one that allows a high degree of creativity. The ability to deliver a 360 degree plan encompassing print innovation, rural events, television innovation, PR and customised TV programming wouldn't have been possible without a well networked team of Brand team, Creative agency and the Channel agency."
Launched in 2001, MindShare Fulcrum is a part of the WPP Marketing Communications, a media investment management group with billings in excess of Rs 1,500 crores. MindShare Fulcrum is the sole media investment management group for Hindustan Lever limited, providing both media planning and buying services to it.