Top Story


Home >> Advertising >> Article

HLL Lifecare scouts for media and creative agencies

Font Size   16
HLL Lifecare scouts for media and creative agencies

HLL Lifecare (formerly known as Hindustan Latex) is on the lookout for media and creative agencies. The pitch process recently took place in Chennai, which saw the participation of several creative agencies from the city. The size of the business is estimated to be in the range of Rs 6 crore-Rs 7 crore.

It is learnt that some of the leading agencies that took part in the pitch process included RK Swamy BBDO, Lowe Lintas, Interface, Rediffusion Y&R, Grey, JWT, and Law & Kenneth, among others. Incidentally, RK Swamy BBDO had earlier worked on the creative duties of Moods condoms.

A highly placed source close to the development has confirmed the news to exchange4media. It is also learnt that the results of the pitch process will be declared in December 2013.

As is known, HLL Lifecare was established in March 1966 as a corporate entity under the Ministry of Health and Family Welfare, Government of India. Today, the Mini Ratna company produces healthcare products, including condoms, blood collection bags, auto-disabled syringes, vaccines, pharma products for women, natural products, blood bank equipment, iron and folic acid tablets, sanitary napkins and more.

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.