Hitech Mobiles has signed actor Arjun Kapoor as their brand ambassador for tenure of two years. Arjun Kapoor will endorse the group’s complete range of smartphone, feature phone and mobile accessories. The deal was facilitated by Cornerstone Sport- Mumbai based, Sports Marketing and Talent Management agency.
Mohammed Gyasuddin, Managing Director, Hitech Mobiles said, “We are very excited to welcome Arjun Kapoor in our Hitech Family, as we both are in a growth path. The signing will help us to spread our footprint across India, the association with him is an ideal partnership for us to reach out to the younger generation as his star power among the youth can initiate change and can influence them.”
Kapoor said, 'I am really happy and excited to be associated with a young and energetic company like Hitech mobiles who are ready to spread their wings.”
The association of Hitech Mobiles with Arjun Kapoor is an attempt to expand their business beyond Eastern India. Hitech Mobiles will step into 360 degree advertising campaign across print, electronic and outdoor media including cyber media to promote the brand.