HindustanTimes.com launched Project POW, the first ever media initiative for the release of the 54 Indian POWs of the 1971 war against Pakistan on 26 January. The objective of the month long public campaign is to urge the concerned governments for the release of Indian POWs in Pakistan.
According to inside source, the project is an endeavor to involve millions of people worldwide, including coalition of journalists, investigators, officials, military personnel and human rights experts and spur public debates on the Internet to question the international community on the fate of the 54 POWs who failed to make it home with the contingent that returned from Pakistan.
All documents along with articles from the Hindustan Times archives on the subject will be a part of the huge databank contained in the micro site which is over 1000 web pages strong.
Mr. Sanjay Trehan, General Manager - Internet, The Hindustan Times Ltd. says, "The project will be yet another initiative on interactive journalism where HindustanTimes.com will leverage the depth and reach of the Internet along with the power of the print publication to strengthen the cause of the families of the 54 brave soldiers of India.
The project is also topical keeping in view the ongoing relations between the two nations. It is the right time to seek information from the Indian and the Pakistani government on this issue which has remained unresolved for over three decades, he said."
In July-August, HindustanTimes.com had initiated a similar campaign titled 'Project Netaji' to unravel the mystery of Netaji Subhas Bose's disappearance at the end of World War II. Within 15 days, it could conclude beyond reasonable doubt that the leader had not died in the air crash, as was widely believed.
The project attracted an overwhelming response from all quarters of the International community. Thereafter, HindustanTimes.com was asked by the Mukherjee Commission to produce the material collected during the project, which included CIA documents as official evidence.
In a major accomplishment, Forbes recently in its winter issue ranked HindustanTimes.com as the seventh best foreign newspaper website in the world.