The speculation as to who will enter the Mumbai market first, DNA or Hindustan Times, has ended. Hindustan Times has announced July 14, 2005 as the launch date for their Mumbai edition.
As reported last, DNA was slated for a launch on July 21, 2005. However, there is speculation that the date might be pushed back to the end of this month.
Speaking to exchange4media, Anand Bhardwaj, Vice President-Marketing, The Hindustan Times Ltd., said, “We are targeting the top end consumers and looking at a circulation of two lakh to begin with. We want to stabilise it at that level before we start building our circulation further.”