Top Story

e4m_logo.png

Home >> Advertising >> Article

Hindustan Times launches HTCricket.com

05-January-2002
Font Size   16
Share
Hindustan Times launches HTCricket.com

Hindustan Times Interactive Properties Ltd. launched HTCricket.com, in January 2002. This follows after the Group upped its stake in its partly owned venture Go4cricket.com from 50 to 100 percent. Go4Cricket.com was renamed HTCricket.com so as to leverage the brand name of HT.

Sanjay Trehan, GM Internet, Hindustan Times Ltd. says, “The move is a significant step towards consolidating and strengthening the portal’s presence in the cricketing world. The site would be a platform to leverage the treasure of the rich archival content we have on cricket and provide an interactive interface to it on the Internet. It will address the cricket loving population in India and NRIs abroad who hunger for cricketing bytes, for whom cricket is like a religion. It will be a site to watch out for in the coming months, since we will be beefing its content and interactive offerings significantly.”

According to the company sources, the portal has archival content of 3000 ODIs and test matches along with an exhaustive photo gallery. Gavaskar and Ian Chappell will be writing columns for the site.

According to the company sources, the live score card, online debates and discussions has already made it a hot destination point during matches and cricketing events and controversies.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group