Hindustan Times Interactive Properties Ltd. launched HTCricket.com, in January 2002. This follows after the Group upped its stake in its partly owned venture Go4cricket.com from 50 to 100 percent. Go4Cricket.com was renamed HTCricket.com so as to leverage the brand name of HT.
Sanjay Trehan, GM Internet, Hindustan Times Ltd. says, “The move is a significant step towards consolidating and strengthening the portal’s presence in the cricketing world. The site would be a platform to leverage the treasure of the rich archival content we have on cricket and provide an interactive interface to it on the Internet. It will address the cricket loving population in India and NRIs abroad who hunger for cricketing bytes, for whom cricket is like a religion. It will be a site to watch out for in the coming months, since we will be beefing its content and interactive offerings significantly.”
According to the company sources, the portal has archival content of 3000 ODIs and test matches along with an exhaustive photo gallery. Gavaskar and Ian Chappell will be writing columns for the site.
According to the company sources, the live score card, online debates and discussions has already made it a hot destination point during matches and cricketing events and controversies.