Hindustan Latex Ltd has called for a creative pitch for its soon-to-be-launched contraceptive for women. It is reliably learnt that the company has shortlisted 13 agencies from amongst the over 20 agencies that had made the initial presentation. FCB-Ulka, Grey Worldwide, Rediffusion DY&R, TBWA, and Hakuhodo Percept are some of the agencies in the fray for the business. Sources close to the development pegged the account size upwards of Rs 10 crore.
The shortlisted agencies are making the presentation based on the brief given by the company. The final selection, however, would be based on the creative presentation and creative credentials of the agency.
The prophylactics major, which already has Confidom, the only women-initiated barrier-method of contraception and preventive healthcare, is launching the economical version of the same brand, according to sources.
The selected agency would be expected to launch the new product, create an effective communication campaign to build the market acceptance for the new product and ensure results in the area of market growth and development.
Hindustan Latex manufactures and markets the widest range of contraceptives, including female condoms, intra-uterine devices, oral contraceptive pills - steroidal, non-steroidal and emergency contraceptive pills; contraceptive cream, and tubal rings.
The company also has a range of health care products, including blood collection bags, surgical sutures, auto disable syringes, vaccines, women’s health care pharma products, hydrocephalus shunt, tissue expanders, needle destroyers, blood bank equipment, iron and folic acid tablets, and sanitary napkins among others.