Top Story

e4m_logo.png

Home >> Advertising >> Article

Hill & Knowlton bags media mandate of Aviva Life Insurance in India

22-July-2016
Font Size   16
Share
Hill & Knowlton bags media mandate of Aviva Life Insurance in India

NHill+Knowlton Strategies, India’s premier communications consultancy, has been awarded the retainer public relations business for Aviva India, the leading provider of Life Insurance and financial planning services.

Following a competitive pitch, H+K Strategies’ Financial Services team has been selected to handle the entire PR portfolio for Aviva Life Insurance India, including corporate reputation, brand awareness, stakeholder outreach, online reputation management and strategic visibility for its key initiatives in India, across traditional and digital medium.

“Aviva Life Insurance is happy to on-board Hill + Knowlton Strategies as our strategic Public Relations partner. They have a deep knowledge and understanding of not just the Public Relations business, but also of the Life insurance segment in India. At Aviva, we have embarked on an ambitious journey, through which we intend to truly make a difference to the lives of our customers and help them achieve their life goals. We are sure that our partnership will help in communicating this differentiator to our audiences and build thought-leadership in India”, said Anjali Malhotra, Chief Customer, Marketing & Digital Officer, Aviva Life Insurance, India.

Radhika Shapoorjee, President-India & South Asia, Hill + Knowlton Strategies, said, “The Life Insurance sector has some unique communications challenges with an intrinsic need for companies to show clear and consistent differentiation and exhibit consumer-centric propositions. We are delighted to win the Aviva India mandate and contribute in building a strong preference among stakeholders. Aviva Life insurance is committed to creating a long term positive impact on the lives of Indians by helping them achieve their life goals and we are happy to partner them in this journey.”

Hill +Knowlton Strategies India has a strong track record in the Banking, Financial Services and Insurance sector, having worked extensively with clients such as The Blackstone Group, Morgan Stanley, HSBC, JP Morgan Asset Management, IL&FS Financial Services, Cigna TTK Health Insurance among others. Operational for over 28 years in India, Hill + Knowlton Strategies provides public relations counsel for a wide range of clients across BFSI, IT / ITeS, auto, entertainment, consumer & lifestyle, FMCG and healthcare sector and provides services such as corporate communications, public affairs, marketing communications, financial communications, crisis & issues management, technology PR, and digital communications.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...