HFCL-Nine Broadcasting has refused 18-months renewal offer from the Prasar Bharati for the DD Metro slot between 7 pm and 10 pm. The company has conveyed DD that they are interested in a longer contract. Prasar Bharati board are not keen on renewing the contract with HFCL-Nine, citing stock broker Ketan Parekh’s alleged association with the company.
HFCL-Nine has also chalked out plans to launch its own channel in case contract with Prasar Bharati does not sail through. The battle for prime time slots on DD Metro gathered steam as broadcasters like Star and Sony are keen on bidding.
According to the industry sources Star and Sony will find it easy to transfer content to the terrestrial network and reach 60 million Indian homes compared to 32 million cable and satellite homes.
Although Prasar Bharati is not willing to comment, dissent is brewing within DD that prime time slots should not be given to existing broadcasters.