Top Story

e4m_logo.png

Home >> Advertising >> Article

HFCL-Nine Broadcasting refuses renewal offer from Prasar Bharati

25-April-2001
Font Size   16
HFCL-Nine Broadcasting refuses renewal offer from Prasar Bharati

HFCL-Nine Broadcasting has refused 18-months renewal offer from the Prasar Bharati for the DD Metro slot between 7 pm and 10 pm. The company has conveyed DD that they are interested in a longer contract. Prasar Bharati board are not keen on renewing the contract with HFCL-Nine, citing stock broker Ketan Parekh’s alleged association with the company.

HFCL-Nine has also chalked out plans to launch its own channel in case contract with Prasar Bharati does not sail through. The battle for prime time slots on DD Metro gathered steam as broadcasters like Star and Sony are keen on bidding.

According to the industry sources Star and Sony will find it easy to transfer content to the terrestrial network and reach 60 million Indian homes compared to 32 million cable and satellite homes.

Although Prasar Bharati is not willing to comment, dissent is brewing within DD that prime time slots should not be given to existing broadcasters.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...