Top Story


Home >> Advertising >> Article

Hero MotoCorp awards 'Mileage' campaign to Lowe Lintas

Font Size   16
Hero MotoCorp awards 'Mileage' campaign to Lowe Lintas

Two-wheeler major Hero MotoCorp has expanded its agency roster by including Lowe Lintas. Highly placed sources have confirmed this significant development to exchange4media.

Recently, Hero MotoCorp called for a multi-agency pitch for the ‘Mileage’ campaign, which comes under its corporate activity. It’s been confirmed that the campaign has been awarded to Lowe Lintas – the first time entrant into the pitch process.

More than the campaign win, it is an entry for Lowe Lintas into the Hero MotoCorp business, which might open up several avenues in future.

Also, people familiar with the development have informed that Hero MotoCorp has initiated a multi-agency pitch in Delhi for the ‘Impulse’ business. The incumbent agency for ‘Impulse’ is JWT Delhi. Launched in 2011 as the dual 150cc bike that can be used for both, daily commuting as well as off-road adventure, Impulse was the first bike that was sold under Hero and not Hero Honda brand.

Hero MotoCorp’s agency list includes JWT, DraftFCB Ulka, Law & Kenneth and Percept, wherein JWT works on brands such as Glamour, Karizma ZMR, Splendor range and Xtreme; DraftFCB Ulka handles brands such as Maestro, Pleasure, Ignitor and Achiever; Percept/H handles the Passion Pro and X-Pro business.

Hero MotoCorp parked its corporate business with Law & Kenneth in 2011. The brand unveiled the emotionally gripping communication announcing the launch of the new brand ‘Hero’ and giving the nation a new chant of self belief – ‘Hum mein hai Hero.’

In 2012, DraftFCB Ulka created an action-packed campaign showcasing Ranbir Kapoor for the first time in a film for Hero, and his first ever performance in the role of an action hero.  Celebrating Hero in a new avatar, the film was all about ‘Unleashing the Hero within’ and an extension of the ‘Hum mein hai Hero’ campaign, personified through the youth icon.

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited